{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Muck Rack: new features and launches\", https://www.newsprint.com/companies/muck-rack/, updated 2026-10-29",
  "updated_at": "2026-10-29",
  "url": "https://www.newsprint.com/companies/muck-rack/",
  "markdown_url": "https://www.newsprint.com/companies/muck-rack.md",
  "title": "Muck Rack: new features and launches",
  "opening_answer": "We confirmed 38 product launches from Muck Rack since 2011. The latest, Opens early access to standalone Generative Pulse, was announced Oct. 26, 2026. We also record 1 funding round, 1 acquisition, 1 new company and 1 award or analyst placement.",
  "period": "2009 to Oct. 26, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C006",
    "slug": "muck-rack",
    "name": "Muck Rack",
    "aliases": [],
    "site": "https://muckrack.com/",
    "summary": "Muck Rack sells an AI communications platform to PR and communications teams. It combines a media database, monitoring, pitching, press release distribution and reporting. Named AI agents search the database, build media lists and analyze coverage, and Generative Pulse tracks citations across AI platforms.",
    "founded": 2009,
    "categories": [
      "suite"
    ],
    "status": "active",
    "price_note": "not published by vendor (all tiers \"Contact us\"); third-party estimates range roughly $5K/yr (entry) to $50K+/yr (Premier + add-ons)",
    "update_channels": [
      {
        "kind": "changelog",
        "url": "https://help.muckrack.com/en/articles/8274046-muck-rack-product-updates"
      },
      {
        "kind": "blog",
        "url": "https://muckrack.com/blog/category/product-updates/"
      },
      {
        "kind": "newsroom",
        "url": "https://www.globenewswire.com/search/organization/Muck%20Rack"
      },
      {
        "kind": "social",
        "url": "https://x.com/muckrack"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "PR suites"
    ]
  },
  "confirmed_product_launches": 38,
  "dated_product_launches": 38,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 42,
  "launches": [
    {
      "id": "LX8VGRQ6S",
      "company": "muck-rack",
      "product": null,
      "title": "Opens early access to standalone Generative Pulse",
      "summary": "Generative Pulse, a Muck Rack company, opens a standalone AI-portrayal platform that needs no Muck Rack subscription; the in-app tool is renamed Muck Rack AI Visibility. Full launch is planned for early 2027.",
      "kind": "product",
      "features": [
        "ai-answer-tracking"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "llm",
      "stage": "waitlist",
      "announced_on": "2026-10-26",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://markets.financialcontent.com/stocks/article/gnwcq-2026-10-26-generative-pulse-opens-early-access-to-its-standalone-platform-for-understanding-how-ai-portrays-brands",
          "name": "Generative Pulse (a Muck Rack company) wire release (GlobeNewswire, via FinancialContent)",
          "quote": "Generative Pulse, the AI portrayal platform, today opened early access to its standalone platform",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "0171e8d7a45381080b5e3a4de1431bfe0da564c59a152fa9e09a009353a38dd7"
      },
      "recorded_on": "2026-10-26",
      "issue": "pr-software/2026-10-30",
      "supersedes": null,
      "updated_at": "2026-10-29",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
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      "people": [],
      "feature_urls": {
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      },
      "url": "https://www.newsprint.com/companies/muck-rack/#launch-LX8VGRQ6S",
      "issues": []
    },
    {
      "id": "L9MWVBAB3",
      "company": "muck-rack",
      "product": null,
      "title": "Named a Leader in the Gartner Magic Quadrant for PR and Media Monitoring Tools",
      "summary": "Gartner published its first Magic Quadrant for PR and Media Monitoring Tools, an evaluation of vendors of PR and media monitoring software, and placed Muck Rack as a Leader.",
      "kind": "recognition",
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      "announced_on": "2026-10-20",
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        {
          "url": "https://muckrack.com/blog/muck-rack-named-leader-in-gartner-magic-quadrant",
          "name": "Muck Rack blog",
          "quote": "Today Gartner published its first Magic Quadrant for PR and Media Monitoring Tools, and Muck Rack was named as a Leader.",
          "retrieved_at": "2026-10-26"
        },
        {
          "url": "https://www.meltwater.com/en/press-releases/leader-gartner-2026",
          "name": "Meltwater press release (Gartner citation)",
          "quote": "Gartner, Inc. Magic Quadrant for PR and Media Monitoring Tools. Amber Boyes, Paul Swiergosz. 20 October 2026.",
          "retrieved_at": "2026-10-28"
        }
      ],
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      "recorded_on": "2026-10-26",
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      "url": "https://www.newsprint.com/companies/muck-rack/#launch-L9MWVBAB3",
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    },
    {
      "id": "R548",
      "company": "muck-rack",
      "product": null,
      "title": "Real-World AI Search Data for GEO Monitoring",
      "summary": "Grounds Generative Pulse brand-visibility prompts in actual consumer AI-search queries instead of hypothetical brand-written ones.",
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      "sources": [
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          "url": "https://finance.yahoo.com/technology/ai/articles/muck-rack-first-communications-platform-130000021.html",
          "name": "Yahoo Finance (syndicated GlobeNewswire release)",
          "quote": "analyzes millions of real interactions across ChatGPT, Gemini, and Google AI",
          "retrieved_at": "2026-10-13"
        },
        {
          "url": "https://www.globenewswire.com/news-release/2026/09/10/3359546/0/en/muck-rack-is-first-communications-platform-to-bring-real-world-ai-search-data-to-geo-monitoring.html",
          "name": "GlobeNewswire (Muck Rack press release)",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
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      },
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      "issues": []
    },
    {
      "id": "R547",
      "company": "muck-rack",
      "product": null,
      "title": "Newsjacking Opportunities",
      "summary": "AI feature surfacing emerging news conversations an organization could credibly join, with story context and a suggested pitch angle.",
      "kind": "feature",
      "features": [
        "trend-detection",
        "story-ideas"
      ],
      "tags": [],
      "categories": [
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      "announced_on": "2026-09-09",
      "available_on": "2026-09-09",
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      "sources": [
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          "name": "GlobeNewswire",
          "quote": "AI-powered feature... uses an organization's goals, priorities, and expertise to highlight relevant developing stories",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
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      "url": "https://www.newsprint.com/companies/muck-rack/#launch-R547",
      "issues": []
    },
    {
      "id": "LNTJ9APX1",
      "company": "muck-rack",
      "product": null,
      "title": "Adds broadcast coverage, multiple subjects and AI summaries to Curation Engine",
      "summary": "Curation Engine now curates broadcast alongside online and print, tracks brand and competitors as separate subjects, and summarises the themes that matter.",
      "kind": "feature",
      "features": [
        "media-monitoring",
        "coverage-analysis"
      ],
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      "announced_on": "2026-09-01",
      "available_on": null,
      "date_precision": "month",
      "sources": [
        {
          "url": "https://muckrack.com/blog/muck-rack-latest-innovations-september-2026",
          "name": "Muck Rack blog (September 2026 innovations roundup)",
          "quote": "Broadcast coverage brings online, print and broadcast results into the same AI-powered curation workflow.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
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        "coverage-analysis": "https://www.newsprint.com/features/#feature-coverage-analysis"
      },
      "url": "https://www.newsprint.com/companies/muck-rack/#launch-LNTJ9APX1",
      "issues": []
    },
    {
      "id": "LPQ5TDD26",
      "company": "muck-rack",
      "product": null,
      "title": "Adds tailored global print monitoring",
      "summary": "Organizations can add international print monitoring for the markets and publications they choose.",
      "kind": "feature",
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          "url": "https://muckrack.com/blog/muck-rack-latest-innovations-september-2026",
          "name": "Muck Rack blog (September 2026 innovations roundup)",
          "quote": "Organizations can add tailored international print monitoring across the markets and publications most relevant to them.",
          "retrieved_at": "2026-10-26"
        }
      ],
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      "issues": []
    },
    {
      "id": "LQTX9KVJP",
      "company": "muck-rack",
      "product": null,
      "title": "Launches Coverage Hub",
      "summary": "Coverage Hub turns Muck Rack's reporting into a connected workspace, with Muck Rack Agent embedded for plain-language questions.",
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        "reporting-and-measurement"
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        }
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    },
    {
      "id": "LX0W66BTG",
      "company": "muck-rack",
      "product": null,
      "title": "Muck Rack MCP: Muck Rack insights in ChatGPT and Claude",
      "summary": "Muck Rack says teams can bring Muck Rack insights into AI tools such as ChatGPT and Claude through an MCP. No public docs, tool list or setup page.",
      "kind": "mcp",
      "features": [
        "coverage-analysis",
        "mcp-server"
      ],
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          "url": "https://muckrack.com/blog/muck-rack-latest-innovations-september-2026",
          "name": "Muck Rack blog",
          "quote": "bring Muck Rack insights into AI tools such as ChatGPT and Claude via the MCP",
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        }
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      },
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    },
    {
      "id": "LZHNM3MYN",
      "company": "muck-rack",
      "product": null,
      "title": "Filters Curation Engine alerts to email or Slack",
      "summary": "Teams choose which coverage reaches email or Slack based on sentiment, prominence and tags.",
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        "media-monitoring"
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          "retrieved_at": "2026-10-26"
        }
      ],
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    },
    {
      "id": "R539",
      "company": "muck-rack",
      "product": null,
      "title": "Muck Rack Agent",
      "summary": "A chat agent inside Coverage Hub that answers plain-language questions with answers grounded in the team's Muck Rack data. Teams can also reach it from ChatGPT or Claude through the MCP.",
      "kind": "feature",
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        "chat-assistant",
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        "journalist-research"
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          "retrieved_at": "2026-10-26"
        }
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    },
    {
      "id": "LT3QCHTA2",
      "company": "muck-rack",
      "product": null,
      "title": "Licenses MIT Technology Review content for monitoring",
      "summary": "Customers can monitor and read MIT Technology Review journalism, including paywalled articles, inside Muck Rack.",
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      "announced_on": "2026-07-27",
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          "name": "Muck Rack wire release (GlobeNewswire, via FinancialContent)",
          "quote": "Muck Rack is the first communications platform to license MIT Technology Review's content.",
          "retrieved_at": "2026-10-26"
        }
      ],
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      "url": "https://www.newsprint.com/companies/muck-rack/#launch-LT3QCHTA2",
      "issues": []
    },
    {
      "id": "LP41HQDFB",
      "company": "muck-rack",
      "product": null,
      "title": "Brings full-text Bloomberg journalism into Muck Rack",
      "summary": "Bloomberg.com group subscribers can read full Bloomberg reporting inside Muck Rack; all users get Bloomberg mention notifications.",
      "kind": "feature",
      "features": [
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}