{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"MVPR: new features and launches\", https://www.newsprint.com/companies/mvpr/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/mvpr/",
  "markdown_url": "https://www.newsprint.com/companies/mvpr.md",
  "title": "MVPR: new features and launches",
  "opening_answer": "We confirmed 10 product launches from MVPR since February 2026. The latest, Releases Ivy AI Assistants, was announced Sept. 21, 2026.",
  "period": "Feb. 11 to Sept. 21, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C53QGB1",
    "slug": "mvpr",
    "name": "MVPR",
    "aliases": [],
    "site": "https://mvpr.io/",
    "summary": "MVPR sells Ivy, a PR operating system for in-house communications teams and PR agencies. It holds tasks and approvals in one workspace, with semantic journalist search and a shared journalist CRM. AI assistants draft pitches, follow-ups and newsjacking responses, and nothing goes out without user approval.",
    "founded": 2020,
    "categories": [
      "suite"
    ],
    "status": "active",
    "price_note": "GBP list, excluding VAT: Standard £249/mo per account with 1 seat; extra seat £49/mo; extra account £200/mo; the same prices for in-house teams and for agencies; Enterprise custom; demo-led ('Book a Demo'), no self-serve sign-up found.",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://mvpr.io/blogs"
      },
      {
        "kind": "changelog",
        "url": "https://mvpr.io/product-updates/web-search-with-guardrails"
      },
      {
        "kind": "social",
        "url": "https://www.linkedin.com/company/mvpr-ai/posts/?feedView=all"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "PR suites"
    ]
  },
  "confirmed_product_launches": 10,
  "dated_product_launches": 10,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 10,
  "launches": [
    {
      "id": "LVE4NQG49",
      "company": "mvpr",
      "product": null,
      "title": "Releases Ivy AI Assistants",
      "summary": "The Ivy Chats feature is released under the name Ivy AI Assistants.",
      "kind": "feature",
      "features": [
        "chat-assistant",
        "agents"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "agent",
      "stage": "ga",
      "announced_on": "2026-09-21",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/ivy-chats-renamed-to-ivy-ai-assistants",
          "name": "MVPR product updates",
          "quote": "The Ivy Chats feature has been released and rebranded as Ivy AI Assistants.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "d8395fadd178a0dbf359f5a2fe952c32d6929378161e81e341565cece87a8480"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "chat-assistant": "https://www.newsprint.com/features/#feature-chat-assistant",
        "agents": "https://www.newsprint.com/features/#feature-agents"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-LVE4NQG49",
      "issues": []
    },
    {
      "id": "LAEAECSA9",
      "company": "mvpr",
      "product": null,
      "title": "Warns before sending AI-generated text from the inbox",
      "summary": "The shared inbox detects pasted content that looks AI-generated and warns before sending.",
      "kind": "feature",
      "features": [
        "pitch-writing",
        "sending-and-follow-up"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2026-07-08",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/llm-pasted-content-warning-notification-inside-your-shared-inbox",
          "name": "MVPR product updates",
          "quote": "The Inbox now detects when pasted content appears to be AI-generated and shows a warning before you send.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "87f81febff585c7a49545a3a9d15bc7a881bda9e1040383bb3ab507c758734bc"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing",
        "sending-and-follow-up": "https://www.newsprint.com/features/#feature-sending-and-follow-up"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-LAEAECSA9",
      "issues": []
    },
    {
      "id": "L9YCKNN21",
      "company": "mvpr",
      "product": null,
      "title": "Opens web resources to all users",
      "summary": "Any user can add a web resource, such as a company blog, that the AI assistant reads periodically and draws on.",
      "kind": "feature",
      "features": [
        "chat-assistant"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2026-07-06",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/web-search-with-guardrails",
          "name": "MVPR product updates",
          "quote": "Web search is now available to all users, not just admins.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "b84a2948980f657ed1b64be5cbdae376c531b47e9bb00141662b823500bbc3b2"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "chat-assistant": "https://www.newsprint.com/features/#feature-chat-assistant"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-L9YCKNN21",
      "issues": []
    },
    {
      "id": "LPBN7785Q",
      "company": "mvpr",
      "product": null,
      "title": "Adds a language-aware journalist salutation merge tag",
      "summary": "A journalist.salutation tag writes the correct formal or informal greeting for each journalist's language.",
      "kind": "feature",
      "features": [
        "pitch-writing",
        "sending-and-follow-up"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-06-15",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/journalistsalutation-merge-tag",
          "name": "MVPR product updates",
          "quote": "A new `journalist.salutation` merge tag is now available in your templates",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "f4db2a964f8e6e032fb387fbbe6064bb2996184d3dce8bc9ccb93d83dc0822df"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing",
        "sending-and-follow-up": "https://www.newsprint.com/features/#feature-sending-and-follow-up"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-LPBN7785Q",
      "issues": []
    },
    {
      "id": "L5KQ4MFQJ",
      "company": "mvpr",
      "product": null,
      "title": "Adds run limits to Ivy scheduled actions",
      "summary": "Scheduled AI actions can stop on their own after a set number of runs.",
      "kind": "feature",
      "features": [
        "agents"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "agent",
      "stage": "ga",
      "announced_on": "2026-06-11",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/scheduled-action-frequency-control",
          "name": "MVPR product updates",
          "quote": "Scheduled actions now support frequency control.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "c39b4dd383588f7044605f9da36f3c648ee08a5990b5a38e644b8f33a19405e4"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "agents": "https://www.newsprint.com/features/#feature-agents"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-L5KQ4MFQJ",
      "issues": []
    },
    {
      "id": "LRK1S64GQ",
      "company": "mvpr",
      "product": null,
      "title": "Notifies users when a journalist visits their press page",
      "summary": "Email or Slack notifications fire on mail bounces and when a journalist visits or downloads content from a press page.",
      "kind": "feature",
      "features": [
        "distribution-and-newsroom",
        "sending-and-follow-up"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": null,
      "stage": "ga",
      "announced_on": "2026-06-10",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/expanded-notifications",
          "name": "MVPR product updates",
          "quote": "Customers can now receive notifications for mail bounces and press page visits when a journalist visits or downloads images and other content from a press page.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "334dad0d57a5384c3944f26ce5d4e57b0b98ae55c470eb4b0b4b4f11a27625b8"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "distribution-and-newsroom": "https://www.newsprint.com/features/#feature-distribution-and-newsroom",
        "sending-and-follow-up": "https://www.newsprint.com/features/#feature-sending-and-follow-up"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-LRK1S64GQ",
      "issues": []
    },
    {
      "id": "L02AD7RDT",
      "company": "mvpr",
      "product": null,
      "title": "Improves journalist imports with publication websites and notes",
      "summary": "Imports accept a publication website and a note per journalist, and de-duplicate publications that share a domain.",
      "kind": "feature",
      "features": [
        "pr-crm"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": null,
      "stage": "ga",
      "announced_on": "2026-06-09",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/media-list-import-with-publication-websites-and-notes",
          "name": "MVPR product updates",
          "quote": "You can now include a publication website and a note for each journalist when importing contacts into your PR CRM.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "bde244d12856d322dd7a452217c80e03c758fc68b15ba67732800a024e477856"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "pr-crm": "https://www.newsprint.com/features/#feature-pr-crm"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-L02AD7RDT",
      "issues": []
    },
    {
      "id": "L5E42KD5Q",
      "company": "mvpr",
      "product": null,
      "title": "Lets each Ivy assistant have its own system prompt",
      "summary": "Per-Ivy system prompts tune behaviours such as opportunity response and newsjacking, overriding company-level prompts.",
      "kind": "feature",
      "features": [
        "agents"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "agent",
      "stage": "ga",
      "announced_on": "2026-02-25",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/individual-system-prompts-per-ivy",
          "name": "MVPR product updates",
          "quote": "You can now set individual system prompts for specific Ivys, allowing fine-tuned control over behaviors like opportunity response and newsjacking.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "414444ebf7be9bff6e414d9189ec02354593b4f38a973001a03307642f58ec60"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "agents": "https://www.newsprint.com/features/#feature-agents"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-L5E42KD5Q",
      "issues": []
    },
    {
      "id": "L3ZN4XCY3",
      "company": "mvpr",
      "product": null,
      "title": "Identifies the journalist and story behind each Google Alert",
      "summary": "Google Alerts results now show the journalist, publication and story, with one click to message, list or news-track the journalist.",
      "kind": "feature",
      "features": [
        "media-monitoring",
        "journalist-research"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": null,
      "stage": "ga",
      "announced_on": "2026-02-11",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/use-competitor-coverage-to-build-journalist-target-lists",
          "name": "MVPR product updates",
          "quote": "Google Alerts now automatically identifies the journalist, publication, and story behind each alert",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "d19d4f29b8548c1542c98c82faa394d7f4ccb46f3176a81ab80110a685713b52"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "media-monitoring": "https://www.newsprint.com/features/#feature-media-monitoring",
        "journalist-research": "https://www.newsprint.com/features/#feature-journalist-research"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-L3ZN4XCY3",
      "issues": []
    },
    {
      "id": "LPPQ74N58",
      "company": "mvpr",
      "product": null,
      "title": "Builds journalist target lists from competitor coverage",
      "summary": "Users ask Ivy to pull every journalist who covered their competitors in a period and add the list in one action.",
      "kind": "feature",
      "features": [
        "agent-built-lists",
        "journalist-research"
      ],
      "tags": [],
      "categories": [
        "suite"
      ],
      "tech": "agent",
      "stage": "ga",
      "announced_on": "2026-02-11",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://mvpr.io/product-updates/use-competitor-coverage-to-build-journalist-target-lists",
          "name": "MVPR product updates",
          "quote": "You can also ask Ivy to pull every journalist who has covered your competitors in a given period and add the resulting list in one action.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "d7313d697c545fa6c64cea0b82b823ed0dda8bad76f3444116c31435e59ab0e8"
      },
      "recorded_on": "2026-10-26",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-26",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "agent-built-lists": "https://www.newsprint.com/features/#feature-agent-built-lists",
        "journalist-research": "https://www.newsprint.com/features/#feature-journalist-research"
      },
      "url": "https://www.newsprint.com/companies/mvpr/#launch-LPPQ74N58",
      "issues": []
    }
  ]
}