{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Oktopost: what it sells, price and AI features\", https://www.newsprint.com/companies/oktopost/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/oktopost/",
  "markdown_url": "https://www.newsprint.com/companies/oktopost.md",
  "title": "Oktopost: what it sells, price and AI features",
  "opening_answer": "Oktopost is on the AI internal communications software map. We record 5 dated launches and events for it. The latest is dated Sept. 29, 2026.",
  "period": "Sept. 15, 2025 to Sept. 29, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CZY7C80",
    "slug": "oktopost",
    "name": "Oktopost",
    "aliases": [],
    "site": "https://www.oktopost.com/",
    "summary": "Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: \"Drive more pipeline and revenue from LinkedIn\". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work.",
    "founded": 2013,
    "categories": [
      "advocacy"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Employee advocacy"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: \"Drive more pipeline and revenue from LinkedIn\". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work.",
    "source": {
      "name": "oktopost.com",
      "url": "https://www.oktopost.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "internal-communications-software",
      "title": "The AI internal communications software map",
      "url": "https://www.newsprint.com/research/internal-communications-software/#co-oktopost",
      "section": "companies",
      "name": "Oktopost",
      "site": "https://www.oktopost.com/",
      "category": "Employee advocacy",
      "what": "Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: \"Drive more pipeline and revenue from LinkedIn\". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work.",
      "what_source": {
        "name": "oktopost.com",
        "url": "https://www.oktopost.com/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Comms analytics",
          "MCP or agent API",
          "AI writing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Oktopost says more than 20,000 marketers use it, in more than 50 countries.)",
      "founded": "2013",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "oktopost.com",
          "url": "https://www.oktopost.com/"
        },
        {
          "name": "oktopost.com",
          "url": "https://www.oktopost.com/about/"
        },
        {
          "name": "oktopost.com",
          "url": "https://www.oktopost.com/platform/ai/"
        },
        {
          "name": "oktopost.com",
          "url": "https://www.oktopost.com/pricing/"
        },
        {
          "name": "oktopost.com",
          "url": "https://www.oktopost.com/press/ai-advocacy-agent/"
        },
        {
          "name": "oktopost.com",
          "url": "https://www.oktopost.com/press/oktopost-claude-plugin-b2b-social-media-execution/"
        }
      ],
      "more_sources": 4,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/oktopost/#event-1",
      "on": "2026-09-29",
      "date_precision": "day",
      "title": "Oktopost agents start from events in seven work tools",
      "summary": "Agent Builder gained a webhook trigger that connects Oktopost to Monday.com, Asana, Smartsheet, Jira, Figma, Canto and Kapost. An event in one of those tools, such as an item moving to approved, starts an agent that drafts posts, stages media or updates campaigns. In the Monday.com example the draft is left ready for final review.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-oktopost"
      },
      "source": {
        "name": "Oktopost blog",
        "url": "https://www.oktopost.com/blog/your-content-tools-just-got-an-upgrade-new-ways-to-trigger-oktopost-agents/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/oktopost/#event-2",
      "on": "2026-06-01",
      "date_precision": "day",
      "title": "Oktopost launches the Advocacy Agent",
      "summary": "The Advocacy Agent drafts starter copy for each employee from approved content, formatted for their network and based on a personal style guide. The employee edits the draft and posts it. It launched for Enterprise plan customers.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-oktopost"
      },
      "source": {
        "name": "Oktopost release",
        "url": "https://www.oktopost.com/press/ai-advocacy-agent/"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/oktopost/#event-3",
      "on": "2026-05-05",
      "date_precision": "day",
      "title": "Oktopost releases a Claude Code plugin for B2B social",
      "summary": "Oktopost released a Claude Code plugin. From one request it creates a campaign record, message variants for LinkedIn, X and Facebook, scheduled posts and advocacy starter content, and it explains analytics. Posts pass through the customer's Oktopost approval workflow before they are scheduled.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-oktopost"
      },
      "source": {
        "name": "Oktopost release",
        "url": "https://www.oktopost.com/press/oktopost-claude-plugin-b2b-social-media-execution/"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/oktopost/#event-4",
      "on": "2025-11-13",
      "date_precision": "day",
      "title": "Oktopost launches an MCP server",
      "summary": "Oktopost's MCP Server connects Oktopost accounts to AI tools and automation platforms such as n8n and Zapier. AI tools can draft posts, pull analytics and manage campaigns, and keep advocacy programs active by creating and resurfacing Stories.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-oktopost"
      },
      "source": {
        "name": "Oktopost blog",
        "url": "https://www.oktopost.com/blog/oktopost-mcp-server-ai-social-workflows/"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/oktopost/#event-5",
      "on": "2025-09-15",
      "date_precision": "day",
      "title": "Oktopost puts employee advocacy inside Outreach",
      "summary": "Oktopost and Outreach launched an integration that places Oktopost Employee Advocacy inside Outreach, so sellers can find and share approved content without leaving their workflow.",
      "kind": "Partnership",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-oktopost"
      },
      "source": {
        "name": "Oktopost release",
        "url": "https://www.oktopost.com/press/b2b-social-selling-employee-advocacy-integration/"
      }
    }
  ]
}