# Oktopost: what it sells, price and AI features

URL: https://www.newsprint.com/companies/oktopost/
Covers: Sept. 15, 2025 to Sept. 29, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Oktopost: what it sells, price and AI features", https://www.newsprint.com/companies/oktopost/, updated 2026-11-11

> Oktopost is on the AI internal communications software map. We record 5 dated launches and events for it. The latest is dated Sept. 29, 2026.

Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: "Drive more pipeline and revenue from LinkedIn". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work. Source: [oktopost.com](https://www.oktopost.com/).

## Facts

- Site: [oktopost.com](https://www.oktopost.com/)
- Founded: [2013](https://www.newsprint.com/research/internal-communications-software/#co-oktopost)
- Category: Employee advocacy
- Status: Active

## On the research maps

### [The AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost)

Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: "Drive more pipeline and revenue from LinkedIn". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work. Source: [oktopost.com](https://www.oktopost.com/).

- Category: Employee advocacy
- Price: not published; sales-led
- AI capabilities: Named agent, Comms analytics, MCP or agent API and AI writing
- Scale: Established: a public parent, or a disclosed customer base (Oktopost says more than 20,000 marketers use it, in more than 50 countries.)
- Founded: 2013

Sources: [oktopost.com](https://www.oktopost.com/), [oktopost.com](https://www.oktopost.com/about/), [oktopost.com](https://www.oktopost.com/platform/ai/), [oktopost.com](https://www.oktopost.com/pricing/), [oktopost.com](https://www.oktopost.com/press/ai-advocacy-agent/), [oktopost.com](https://www.oktopost.com/press/oktopost-claude-plugin-b2b-social-media-execution/) and [4 more on the map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost).

## Launches and dated events, newest first

### Oktopost agents start from events in seven work tools

Launch, Sept. 29, 2026. Agent Builder gained a webhook trigger that connects Oktopost to Monday.com, Asana, Smartsheet, Jira, Figma, Canto and Kapost. An event in one of those tools, such as an item moving to approved, starts an agent that drafts posts, stages media or updates campaigns. In the Monday.com example the draft is left ready for final review.

Source: [Oktopost blog](https://www.oktopost.com/blog/your-content-tools-just-got-an-upgrade-new-ways-to-trigger-oktopost-agents/). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost).

### Oktopost launches the Advocacy Agent

Launch, June 1, 2026. The Advocacy Agent drafts starter copy for each employee from approved content, formatted for their network and based on a personal style guide. The employee edits the draft and posts it. It launched for Enterprise plan customers.

Source: [Oktopost release](https://www.oktopost.com/press/ai-advocacy-agent/). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost).

### Oktopost releases a Claude Code plugin for B2B social

Launch, May 5, 2026. Oktopost released a Claude Code plugin. From one request it creates a campaign record, message variants for LinkedIn, X and Facebook, scheduled posts and advocacy starter content, and it explains analytics. Posts pass through the customer's Oktopost approval workflow before they are scheduled.

Source: [Oktopost release](https://www.oktopost.com/press/oktopost-claude-plugin-b2b-social-media-execution/). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost).

### Oktopost launches an MCP server

Launch, Nov. 13, 2025. Oktopost's MCP Server connects Oktopost accounts to AI tools and automation platforms such as n8n and Zapier. AI tools can draft posts, pull analytics and manage campaigns, and keep advocacy programs active by creating and resurfacing Stories.

Source: [Oktopost blog](https://www.oktopost.com/blog/oktopost-mcp-server-ai-social-workflows/). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost).

### Oktopost puts employee advocacy inside Outreach

Partnership, Sept. 15, 2025. Oktopost and Outreach launched an integration that places Oktopost Employee Advocacy inside Outreach, so sellers can find and share approved content without leaving their workflow.

Source: [Oktopost release](https://www.oktopost.com/press/b2b-social-selling-employee-advocacy-integration/). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-oktopost).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology