{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Orum: what it sells, price and AI features\", https://www.newsprint.com/companies/orum/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/orum/",
  "markdown_url": "https://www.newsprint.com/companies/orum.md",
  "title": "Orum: what it sells, price and AI features",
  "opening_answer": "Orum is on the AI revenue operations software map. We record 3 dated launches and events for it. The latest is dated July 15, 2026.",
  "period": "May 14, 2025 to July 15, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CYWPFQP",
    "slug": "orum",
    "name": "Orum",
    "aliases": [],
    "site": "https://www.orum.com/",
    "summary": "\"AI Sales Dialer With a Crew of Agents Behind Every Rep.\" Orum sells a parallel dialer and calling platform to SDR and BDR teams. Three named agents sit behind it: Scout finds the phone number most likely to answer, Operator handles screeners and phone trees so a rep joins only when a person is on the line, and Coach scores calls and runs practice sessions. It works with Salesforce, HubSpot, Outreach, Salesloft and Gong.",
    "founded": 2019,
    "categories": [
      "engagement"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Sales engagement"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"AI Sales Dialer With a Crew of Agents Behind Every Rep.\" Orum sells a parallel dialer and calling platform to SDR and BDR teams. Three named agents sit behind it: Scout finds the phone number most likely to answer, Operator handles screeners and phone trees so a rep joins only when a person is on the line, and Coach scores calls and runs practice sessions. It works with Salesforce, HubSpot, Outreach, Salesloft and Gong.",
    "source": {
      "name": "orum.com",
      "url": "https://www.orum.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-orum",
      "section": "companies",
      "name": "Orum",
      "site": "https://www.orum.com/",
      "category": "Sales engagement",
      "what": "\"AI Sales Dialer With a Crew of Agents Behind Every Rep.\" Orum sells a parallel dialer and calling platform to SDR and BDR teams. Three named agents sit behind it: Scout finds the phone number most likely to answer, Operator handles screeners and phone trees so a rep joins only when a person is on the line, and Coach scores calls and runs practice sessions. It works with Salesforce, HubSpot, Outreach, Salesloft and Gong.",
      "what_source": {
        "name": "orum.com",
        "url": "https://www.orum.com/"
      },
      "price": "not published; sales-led, minimum 9 seats",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Call and meeting analysis",
          "Data enrichment and hygiene",
          "Scoring and routing"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Series B of $22M led by Tribe Capital; the company says total funding is $50+ million and its site says thousands of SDR and BDR teams use it.)",
      "founded": "2019",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "orum.com",
          "url": "https://www.orum.com/"
        },
        {
          "name": "orum.com",
          "url": "https://www.orum.com/pricing"
        },
        {
          "name": "orum.com",
          "url": "https://www.orum.com/about"
        },
        {
          "name": "orum.com",
          "url": "https://www.orum.com/blog"
        },
        {
          "name": "orum.com",
          "url": "https://www.orum.com/blog/orum-series-b-funding"
        },
        {
          "name": "orum.com",
          "url": "https://www.orum.com/blog/why-we-acquired-scout-ai"
        }
      ],
      "more_sources": 1,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/orum/#event-1",
      "on": "2026-07-15",
      "date_precision": "day",
      "title": "Orum acquires Scout AI",
      "summary": "Orum acquired Scout AI. It is now Scout by Orum, a data agent that combines CRM and third-party data with Orum's intelligence from over a billion outbound calls to rank the phone number most likely to reach a prospect.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-orum"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.orum.com/blog/why-we-acquired-scout-ai"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/orum/#event-2",
      "on": "2025-12-03",
      "date_precision": "day",
      "title": "Orum ships custom AI scorecards, iOS screener detection and live transfer",
      "summary": "Orum's monthly release made custom AI scorecards available on the AI Coaching Suite plan, added detection of iOS call screeners with an automatic opener drop during parallel dialing, and made live transfer from SDR to AE available to all customers.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-orum"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.orum.com/blog/what-s-new-live-transfer-screener-detection-custom-ai-scorecards-more"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/orum/#event-3",
      "on": "2025-05-14",
      "date_precision": "day",
      "title": "Orum launches AI coaching and enablement suite",
      "summary": "Orum launched AI coaching features led by what it calls the industry's first context-aware AI enablement agent: live visibility with clips, AI roleplay and simulation built on real conversations, and AI scorecards with in-conversation feedback.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-orum"
      },
      "source": {
        "name": "SalesTechStar",
        "url": "https://salestechstar.com/?p=247526"
      }
    }
  ]
}