# Otterly.ai: new features and launches

URL: https://www.newsprint.com/companies/otterly-ai/
Covers: April 30, 2024 to Oct. 21, 2026
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Otterly.ai: new features and launches", https://www.newsprint.com/companies/otterly-ai/, updated 2026-10-28

> We confirmed 23 product launches from Otterly.ai since April 2024. The latest, Brand Profiling: attributes and objections AI search attaches to a brand, became available Oct. 21, 2026.

Otterly.ai sells AI search analytics to marketing teams. It tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews, Perplexity and Copilot, with Gemini and Claude as add-ons. Reports show how often AI answers cite the brand, its average position and its share of AI voice.

## Facts

- Site: [otterly.ai](https://otterly.ai/)
- Founded: 2024
- Category: AI visibility
- Status: Active
- Price: Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons

## Every dated launch, newest first

### Brand Profiling: attributes and objections AI search attaches to a brand

Available Oct. 21, 2026.

A new Brand Profiling tab in each OtterlyAI brand report shows the attributes and objections AI search engines attach to a brand, scores them, compares them with competitors, and links each insight to the pages AI cited. It covers ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [OtterlyAI blog](https://otterly.ai/blog/brand-profiling/).

In [PR software this week: Oct. 20 to 25, 2026](https://www.newsprint.com/updates/pr-software/2026-10-26/#launch-LZWW8ZNCV).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-LZWW8ZNCV

### Agent Analytics

Available Aug. 4, 2026.

Shows every AI agent and crawler visiting a website and which pages ChatGPT, Claude, Perplexity, Google, and other bots reach, via server-log integrations.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI Changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R510

### Citations Report: Winners & Losers, Starring & Citation Details View

Available July 23, 2026.

Adds a Winners & Losers view of citation movements, starred/bookmarked URLs, and a Citation Details View of prompts and AI engines citing a URL.

Features: [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources), [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI Blog](https://otterly.ai/blog/ai-search-citations-tracking-update/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R498

### Query Fan-Out

Available June 25, 2026.

Enter a prompt and see the range of related, implicit, and comparative queries AI search engines may generate from it; add any as tracked prompts.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI Changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R471

### ChatGPT Ads & Shopping Cards Tracking

Available June 23, 2026.

Tracks how often ChatGPT AI responses include sponsored Ad placements or Shopping Card product listings, and which brands appear in them.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI Changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R469

### Claude Engine (Early Access)

Available June 18, 2026. In beta.

Adds Claude as a dedicated AI search engine to track brand visibility, citations, and competitor presence, in early access to first 50 customers.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI Changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R467

### MCP Server

Available June 8, 2026.

Model Context Protocol server lets users query AI search visibility data directly from AI assistants like Claude, ChatGPT, and Cursor.

Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server).

[In the skills library](https://www.newsprint.com/skills/#launch-R428).

Source: [OtterlyAI Changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R428

### Downloadable Brand Reports (PDF)

Available June 2, 2026.

Brand reports export as a PDF document or presentation with a custom logo.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [OtterlyAI help center (Changelog)](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-N241

### Public API & Claude Skill

Available May 27, 2026.

Public API and a one-file Claude Skill expose brand reports, prompts, citations, recommendations, and GEO audits for programmatic and Claude Desktop access.

Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [Agent skill](https://www.newsprint.com/features/#feature-agent-skill).

[In the skills library](https://www.newsprint.com/skills/#launch-R395).

Sources: [OtterlyAI Blog](https://otterly.ai/blog/otterlyai-public-api-claude-skill-launch/), [OtterlyAI changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R395

### Recommendations

Available April 16, 2026.

Analyzes brand report data and generates specific, impact-weighted, actionable recommendations to improve AI search visibility.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [OtterlyAI Blog](https://otterly.ai/blog/otterlyai-recommendations-data-to-done/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R361

### Brand Sentiment

Available March 20, 2026.

Quantifies how positively or negatively AI search engines describe a brand (Net Sentiment Score) and benchmarks it against competitors.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI changelog](https://help.otterly.ai/changelog).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R340

### GEO Audit rebuilt: Crawlability Checker + Content Checker

Available Feb. 5, 2026.

The legacy Domain and URL Audit tools were replaced by a GEO Crawlability Checker and a Content Checker.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [OtterlyAI Blog](https://otterly.ai/blog/geo-audit-crawlability-content-checker/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R306

### Looker Studio Connector

Available Dec. 10, 2025.

AI search visibility data flows into Looker (Data) Studio dashboards.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [OtterlyAI blog (Looker Studio connector)](https://otterly.ai/blog/looker-studio-connector-ai-search-visibility/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-N240

### Updated Brand Reports

Available Oct. 6, 2025.

Brand Reports now show key metrics at a glance and compare the brand with competitors in AI search.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement), [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI blog (Better brand reporting)](https://otterly.ai/blog/better-brand-reporting-otterlyai/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-N239

### Google AI Mode, Gemini & Copilot tracking

Available Aug. 4, 2025.

Adds tracking of brand visibility and citations on Google AI Mode, Gemini and Microsoft Copilot beside ChatGPT, Perplexity and AI Overviews.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Otterly.ai blog](https://otterly.ai/blog/ai-mode-copilot-gemini/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R200

### OtterlyAI 2.0

Available June 24, 2025.

A rebuilt platform with AI keyword (prompt) research, new Brand Reports and tags for tracking AI search visibility.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Sources: [OtterlyAI blog (Introducing OtterlyAI 2.0)](https://otterly.ai/blog/introducing-otterlyai-2-0-the-easiest-way-to-rank-1-on-chatgpt/), [OtterlyAI webinar page (Luma)](https://luma.com/yn247y2b).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-N238

### GEO Audit

Available April 7, 2025.

Audits a website's pages for AI-visibility factors and auto-generates a prioritized fix-list to help it earn more citations in AI search engines.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [OtterlyAI Blog](https://otterly.ai/blog/geo-audit/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R155

### Country monitoring for AI search

Available Feb. 3, 2025.

Otterly added country-level monitoring of Google AI Overviews, ChatGPT and Perplexity.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [OtterlyAI blog (country monitoring)](https://otterly.ai/blog/multi-country-geo-ai-monitoring/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-N237

### Semrush App Center Launch

Available Jan. 15, 2025.

Otterly.AI announced a partnership with Semrush and launched its AI Search Monitoring App in the Semrush App Center.

Source: [Otterly.ai blog](https://otterly.ai/blog/semrush-ai-search-monitoring/).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-E235

### Otterly.AI Exits Stealth

Announced Dec. 18, 2024.

Otterly.AI exited stealth mode, reporting over 1,000 marketers using its AI search monitoring tool since its October launch.

Source: [TechCrunch](https://techcrunch.com/2024/12/18/ai-is-burying-company-web-sites-in-search-results-but-otterly-ai-thinks-it-can-help).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-E228

### Link and citation monitoring in AI search

Available Dec. 18, 2024.

Otterly analyzed the links in ChatGPT, Perplexity and AI Overviews answers, so users see which pages the models cite.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Hunted.Space (Product Hunt launch 2, Otterly.AI, 2024-12-18; maker comment)](https://www.hunted.space/product/otterly-ai/launches/otterly-ai-2).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R127

### AI Search Monitoring Launch

Available October 2024.

Otterly.ai launched its initial AI Search Monitoring product, tracking brand visibility in ChatGPT, Perplexity and Google AI Overviews.

Source: [Otterly.ai blog](https://otterly.ai/about).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-E211

### Otterly.ai (first Product Hunt launch)

Available April 30, 2024.

Monitor brand mentions in AI search answers (GPT, Gemini, Bing Copilot) for prompts you set.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Hunted.Space (Product Hunt launch, Otterly.ai, 2024-04-30)](https://www.hunted.space/product/otterly-ai/launches/otterly-ai).

Link: https://www.newsprint.com/companies/otterly-ai/#launch-R103

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology