{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Pega Sales Automation: what it sells, price and AI features\", https://www.newsprint.com/companies/pega-sales-automation/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/pega-sales-automation/",
  "markdown_url": "https://www.newsprint.com/companies/pega-sales-automation.md",
  "title": "Pega Sales Automation: what it sells, price and AI features",
  "opening_answer": "Pega Sales Automation is on the AI revenue operations software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C3ZHPPN",
    "slug": "pega-sales-automation",
    "name": "Pega Sales Automation",
    "aliases": [],
    "site": "https://www.pega.com/products/sales-automation",
    "summary": "Pega's sales automation platform, headed \"Automate and simplify every sales process from end to end.\" Sales and revenue operations teams get lead management, opportunity forecasting and partner management with AI coaching agents. The page lists predicted win probability, close dates and stage progression, and email AI.",
    "founded": 1983,
    "categories": [
      "crm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "CRM platforms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Pega's sales automation platform, headed \"Automate and simplify every sales process from end to end.\" Sales and revenue operations teams get lead management, opportunity forecasting and partner management with AI coaching agents. The page lists predicted win probability, close dates and stage progression, and email AI.",
    "source": {
      "name": "pega.com",
      "url": "https://www.pega.com/products/sales-automation"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-pega-sales-automation",
      "section": "companies",
      "name": "Pega Sales Automation",
      "site": "https://www.pega.com/products/sales-automation",
      "category": "CRM platforms",
      "what": "Pega's sales automation platform, headed \"Automate and simplify every sales process from end to end.\" Sales and revenue operations teams get lead management, opportunity forecasting and partner management with AI coaching agents. The page lists predicted win probability, close dates and stage progression, and email AI.",
      "what_source": {
        "name": "pega.com",
        "url": "https://www.pega.com/products/sales-automation"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Assistant",
          "Deal inspection",
          "AI forecasting",
          "AI outreach"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: a public company or nine-figure revenue (Pega is a public company (NASDAQ: PEGA).)",
      "founded": "1983",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "pega.com",
          "url": "https://www.pega.com/products/sales-automation"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": []
}