# Pega Sales Automation: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pega-sales-automation/
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Pega Sales Automation: what it sells, price and AI features", https://www.newsprint.com/companies/pega-sales-automation/, updated 2026-11-11

> Pega Sales Automation is on the AI revenue operations software map. No dated launches recorded yet.

Pega's sales automation platform, headed "Automate and simplify every sales process from end to end." Sales and revenue operations teams get lead management, opportunity forecasting and partner management with AI coaching agents. The page lists predicted win probability, close dates and stage progression, and email AI. Source: [pega.com](https://www.pega.com/products/sales-automation).

## Facts

- Site: [pega.com](https://www.pega.com/products/sales-automation)
- Founded: [1983](https://www.newsprint.com/research/revenue-operations-software/#co-pega-sales-automation)
- Category: CRM platforms
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pega-sales-automation)

Pega's sales automation platform, headed "Automate and simplify every sales process from end to end." Sales and revenue operations teams get lead management, opportunity forecasting and partner management with AI coaching agents. The page lists predicted win probability, close dates and stage progression, and email AI. Source: [pega.com](https://www.pega.com/products/sales-automation).

- Category: CRM platforms
- Price: not published; sales-led
- AI capabilities: Named agent, Assistant, Deal inspection, AI forecasting and AI outreach
- Scale: Enterprise incumbent: a public company or nine-figure revenue (Pega is a public company (NASDAQ: PEGA).)
- Founded: 1983

Sources: [pega.com](https://www.pega.com/products/sales-automation).

## Launches and dated events, newest first

No dated launches recorded yet.

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology