{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Persona: what it sells, price and AI features\", https://www.newsprint.com/companies/persona/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/persona/",
  "markdown_url": "https://www.newsprint.com/companies/persona.md",
  "title": "Persona: what it sells, price and AI features",
  "opening_answer": "Persona is on the AI hiring software map. We record 2 dated launches and events for it. The latest is dated March 11, 2026.",
  "period": "June 24, 2025 to March 11, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CRRDDNK",
    "slug": "persona",
    "name": "Persona",
    "aliases": [],
    "site": "https://withpersona.com/",
    "summary": "Persona is a general identity verification platform; hiring is one use case. Its Candidate Verification product is \"designed for recruiting teams and built for security\": candidates verify with a government ID and selfie at application, again before key interviews, and at offer, inside Greenhouse, Ashby or Workday. Its Workforce IDV checks new hires and employees through Okta and Cisco Duo. Buyers are recruiting and security teams.",
    "founded": null,
    "categories": [
      "trust"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Background, identity and fraud checks"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Persona is a general identity verification platform; hiring is one use case. Its Candidate Verification product is \"designed for recruiting teams and built for security\": candidates verify with a government ID and selfie at application, again before key interviews, and at offer, inside Greenhouse, Ashby or Workday. Its Workforce IDV checks new hires and employees through Okta and Cisco Duo. Buyers are recruiting and security teams.",
    "source": {
      "name": "marketing.withpersona.com",
      "url": "https://marketing.withpersona.com/blog/introducing-candidate-verification-solution-by-persona"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "hiring-software",
      "title": "The AI hiring software map",
      "url": "https://www.newsprint.com/research/hiring-software/#co-persona",
      "section": "companies",
      "name": "Persona",
      "site": "https://withpersona.com/",
      "category": "Background, identity and fraud checks",
      "what": "Persona is a general identity verification platform; hiring is one use case. Its Candidate Verification product is \"designed for recruiting teams and built for security\": candidates verify with a government ID and selfie at application, again before key interviews, and at offer, inside Greenhouse, Ashby or Workday. Its Workforce IDV checks new hires and employees through Okta and Cisco Duo. Buyers are recruiting and security teams.",
      "what_source": {
        "name": "marketing.withpersona.com",
        "url": "https://marketing.withpersona.com/blog/introducing-candidate-verification-solution-by-persona"
      },
      "price": "not published for hiring; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Fraud and identity"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($200M Series D at a $2B valuation (April 2025))",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "marketing.withpersona.com",
          "url": "https://marketing.withpersona.com/blog/introducing-candidate-verification-solution-by-persona"
        },
        {
          "name": "venturebeat.com",
          "url": "https://venturebeat.com/ai/75-million-deepfakes-blocked-persona-leads-the-corporate-fight-against-hiring-fraud"
        },
        {
          "name": "fintech.global",
          "url": "https://fintech.global/2025/04/30/identity-verification-firm-persona-hits-2bn-valuation-following-200m-funding-round/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/persona/#event-1",
      "on": "2026-03-11",
      "date_precision": "day",
      "title": "Persona launches Candidate Verification for recruiting teams",
      "summary": "Persona launched Candidate Verification, \"designed for recruiting teams and built for security\", with ID and selfie checks at application, before key interviews and at offer, integrated with Greenhouse, Ashby and Workday.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-persona"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://marketing.withpersona.com/blog/introducing-candidate-verification-solution-by-persona"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/persona/#event-2",
      "on": "2025-06-24",
      "date_precision": "day",
      "title": "Persona expands Workforce IDV to catch deepfake candidates",
      "summary": "Persona expanded Workforce IDV with tools to detect AI-generated personas and deepfakes during hiring, integrated with Okta Workforce Identity Cloud and Cisco Duo.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-persona"
      },
      "source": {
        "name": "VentureBeat",
        "url": "https://venturebeat.com/ai/75-million-deepfakes-blocked-persona-leads-the-corporate-fight-against-hiring-fraud"
      }
    }
  ]
}