{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Pigment: what it sells, price and AI features\", https://www.newsprint.com/companies/pigment/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/pigment/",
  "markdown_url": "https://www.newsprint.com/companies/pigment.md",
  "title": "Pigment: what it sells, price and AI features",
  "opening_answer": "Pigment is on 4 Newsprint research maps: the AI workforce planning software map, the AI compensation software map, the AI supply chain planning software map and the AI revenue operations software map. We record 4 dated launches and events for it. The latest is dated Oct. 21, 2026.",
  "period": "Sept. 10, 2025 to Oct. 21, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C90DPC3",
    "slug": "pigment",
    "name": "Pigment",
    "aliases": [],
    "site": "https://www.pigment.com/",
    "summary": "\"Prepare for anything with our integrated business planning platform powered by agentic AI.\" Pigment sells an HR and workforce use case and a headcount planning use case: hiring plans, org charts, approvals and cost, tied to the finance plan. Finance and HR teams buy it. The Analyst Agent flags gaps between budgeted and actual headcount.",
    "founded": null,
    "categories": [
      "bizplan"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Business planning platforms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Prepare for anything with our integrated business planning platform powered by agentic AI.\" Pigment sells an HR and workforce use case and a headcount planning use case: hiring plans, org charts, approvals and cost, tied to the finance plan. Finance and HR teams buy it. The Analyst Agent flags gaps between budgeted and actual headcount.",
    "source": {
      "name": "pigment.com",
      "url": "https://www.pigment.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "workforce-planning-software",
      "title": "The AI workforce planning software map",
      "url": "https://www.newsprint.com/research/workforce-planning-software/#co-pigment",
      "section": "companies",
      "name": "Pigment",
      "site": "https://www.pigment.com/",
      "category": "Business planning platforms",
      "what": "\"Prepare for anything with our integrated business planning platform powered by agentic AI.\" Pigment sells an HR and workforce use case and a headcount planning use case: hiring plans, org charts, approvals and cost, tied to the finance plan. Finance and HR teams buy it. The Analyst Agent flags gaps between budgeted and actual headcount.",
      "what_source": {
        "name": "pigment.com",
        "url": "https://www.pigment.com/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Workforce analytics",
          "Assistant",
          "Headcount and hiring plans",
          "MCP or agent API"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Series E of $250 million at a $2.3 billion valuation reported 2026-10-21 (PYMNTS).)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/use-case/headcount-planning"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/newsroom"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/newsroom/ai-agents-announcement"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/newsroom/analyst-agent-launch"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/blog/modeler-launch"
        }
      ],
      "more_sources": 1,
      "cross_listed": false
    },
    {
      "map": "compensation-software",
      "title": "The AI compensation software map",
      "url": "https://www.newsprint.com/research/compensation-software/#co-pigment",
      "section": "companies",
      "name": "Pigment",
      "site": "https://www.pigment.com/",
      "category": "Business planning platforms",
      "what": "\"Smarter Territory & Quota Planning\": Pigment's sales planning use case sets quotas from market potential, historical data and sales trends, rebalances territories and tests incentive scenarios. Its Modeler Agent builds or updates a territory and quota model from a plain-language description, its Analyst Agent tracks results against the plan, and its MCP Server lets ChatGPT and other tools query the plan.",
      "what_source": {
        "name": "pigment.com",
        "url": "https://www.pigment.com/use-case/quota-planning"
      },
      "price": "14-day free trial; paid pricing not published on the pages opened",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "MCP or agent API",
          "Quota setting",
          "Territory planning"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Series E of $250 million at a $2.3 billion valuation reported 2026-10-21 (PYMNTS).)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/use-case/quota-planning"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/use-case/territory-planning"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/blog/what-a-modern-ai-enabled-approach-to-spm-looks-like"
        },
        {
          "name": "community.pigment.com",
          "url": "https://community.pigment.com/events/drive-autonomous-spm-planning-with-ai-agents-126"
        },
        {
          "name": "pymnts.com",
          "url": "https://www.pymnts.com/?p=4328721"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    },
    {
      "map": "supply-chain-planning-software",
      "title": "The AI supply chain planning software map",
      "url": "https://www.newsprint.com/research/supply-chain-planning-software/#co-pigment",
      "section": "companies",
      "name": "Pigment",
      "site": "https://www.pigment.com/",
      "category": "Business planning platforms",
      "what": "Pigment's supply chain planning page covers scenario modeling (shipping lines, facility switches, tariffs), supply planning, demand planning with a consensus forecast, and S&OP/IBP, with connectors to SAP, Oracle, NetSuite, Snowflake and BigQuery. Buyers are supply chain and finance planners. The AI is an Analyst Agent that analyzes performance and surfaces risks, a Modeler Agent that builds supply chain models from a stated intent, and an MCP server.",
      "what_source": {
        "name": "pigment.com",
        "url": "https://www.pigment.com/use-case/supply-chain"
      },
      "price": "14-day free trial with usage limits; paid pricing not published",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Planning analytics",
          "MCP or agent API",
          "Scenario planning",
          "S&OP and IBP",
          "Supply planning"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Series E of $250 million at a $2.3 billion valuation reported 2026-10-21 (PYMNTS).)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/use-case/supply-chain"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/webinars/autonomous-supply-chain-planning-with-ai-agents"
        },
        {
          "name": "pymnts.com",
          "url": "https://www.pymnts.com/?p=4328721"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    },
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-pigment",
      "section": "companies",
      "name": "Pigment",
      "site": "https://www.pigment.com/",
      "category": "Business planning platforms",
      "what": "\"Smarter Territory & Quota Planning\" is the headline on Pigment's sales planning page. Pigment sells sales planning for revenue operations and finance teams: territory hierarchies, quotas allocated down to the rep, capacity plans built from CRM and HRIS data, and forecasts on the same numbers as the finance plan. The Modeler Agent and Analyst Agent do the AI work.",
      "what_source": {
        "name": "pigment.com",
        "url": "https://www.pigment.com/use-case/territory-and-quota-planning"
      },
      "price": "not published; sales-led; 14-day free trial offered",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "AI forecasting",
          "Revenue analytics",
          "MCP or agent API",
          "Territory and quota modeling"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Series E of $250 million at a $2.3 billion valuation reported 2026-10-21 (PYMNTS).)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/use-case/territory-and-quota-planning"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/use-case/revops"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/blog/using-ai-for-sales-teams"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/blog/what-a-modern-ai-enabled-approach-to-spm-looks-like"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/webinars/deliver-spm-planning-models-in-minutes-with-ai-agents"
        },
        {
          "name": "pigment.com",
          "url": "https://www.pigment.com/newsroom"
        }
      ],
      "more_sources": 3,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/pigment/#event-1",
      "on": "2026-10-21",
      "date_precision": "day",
      "title": "Pigment raises $250 million Series E at a $2.3 billion valuation",
      "summary": "PYMNTS reports Pigment is worth $2.3 billion after a $250 million Series E, per a press release of Wednesday 21 October. The money goes to its Graphite compute engine and the AI agents that run on it.",
      "kind": "Funding round",
      "from": {
        "name": "The AI workforce planning software map",
        "url": "https://www.newsprint.com/research/workforce-planning-software/#co-pigment"
      },
      "source": {
        "name": "PYMNTS",
        "url": "https://www.pymnts.com/?p=4328721"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/pigment/#event-2",
      "on": "2026-09-10",
      "date_precision": "day",
      "title": "Pigment launches Frames, AI-built interfaces for planning",
      "summary": "Pigment introduced Frames, a generative UI that lets teams build custom planning interfaces from plain-language descriptions on the live planning model. It is in beta, with open beta for all customers on September 28.",
      "kind": "Launch",
      "from": {
        "name": "The AI workforce planning software map",
        "url": "https://www.newsprint.com/research/workforce-planning-software/#co-pigment"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.pigment.com/newsroom/pigment-introduces-frames"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/pigment/#event-3",
      "on": "2026-03-04",
      "date_precision": "day",
      "title": "Pigment launches AI Intent Modeling with the Modeler Agent",
      "summary": "Pigment launched AI Intent Modeling: teams \"describe the outcome they want in natural language\" and the patent-pending Modeler Agent builds \"governed, production ready models and applications\". The Modeler Agent is generally available; access is requested through a customer success manager.",
      "kind": "Launch",
      "from": {
        "name": "The AI workforce planning software map",
        "url": "https://www.newsprint.com/research/workforce-planning-software/#co-pigment"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.pigment.com/newsroom/modeler-agent-launch"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/pigment/#event-4",
      "on": "2025-09-10",
      "date_precision": "day",
      "title": "Pigment makes the Analyst Agent available to all customers",
      "summary": "Pigment made the Analyst Agent and Financial Consolidation \"now available for all Pigment customers\". The Analyst Agent monitors metrics, flags anomalies and generates reports.",
      "kind": "Launch",
      "from": {
        "name": "The AI workforce planning software map",
        "url": "https://www.newsprint.com/research/workforce-planning-software/#co-pigment"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.pigment.com/newsroom/analyst-agent-launch"
      }
    }
  ]
}