# Pipedrive: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pipedrive/
Covers: June 4 to Sept. 16, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Pipedrive: what it sells, price and AI features", https://www.newsprint.com/companies/pipedrive/, updated 2026-11-11

> Pipedrive is on the AI revenue operations software map. We record 3 dated launches and events for it. The latest is dated Sept. 16, 2026.

A sales CRM for small and mid-sized teams, headed "The easy and effective CRM for closing deals." Sales teams manage pipelines and activities in it. Its AI Sales Assistant predicts which deals are likely to be won or lost, and Nova records meetings and drafts CRM updates for the rep to approve. A built-in MCP server links the CRM to ChatGPT and Claude. Source: [pipedrive.com](https://www.pipedrive.com/en).

## Facts

- Site: [pipedrive.com](https://www.pipedrive.com/en)
- Founded: [2010](https://www.newsprint.com/research/revenue-operations-software/#co-pipedrive)
- Category: CRM platforms
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pipedrive)

A sales CRM for small and mid-sized teams, headed "The easy and effective CRM for closing deals." Sales teams manage pipelines and activities in it. Its AI Sales Assistant predicts which deals are likely to be won or lost, and Nova records meetings and drafts CRM updates for the rep to approve. A built-in MCP server links the CRM to ChatGPT and Claude. Source: [pipedrive.com](https://www.pipedrive.com/en).

- Category: CRM platforms
- Price: not shown on the product page; 14-day free trial
- AI capabilities: Activity capture and CRM updates, Call and meeting analysis, Assistant, Deal inspection and MCP or agent API
- Scale: Established: a public parent, or a disclosed customer base (More than 100,000 companies use Pipedrive; Vista Equity Partners is a named investor.)
- Founded: 2010

Sources: [pipedrive.com](https://www.pipedrive.com/en), [pipedrive.com](https://www.pipedrive.com/en/about), [pipedrive.com](https://www.pipedrive.com/en/newsroom/pipedrive-launches-native-mcp-server-bringing-crm-workflows-directly-into-ai-assistants) and [pipedrive.com](https://www.pipedrive.com/en/newsroom/pipedrive-launches-nova-to-turn-sales-meetings-into-crm-intelligence).

## Launches and dated events, newest first

### Pipedrive's Nova meeting intelligence reaches general availability

Launch, Sept. 16, 2026. Nova became generally available worldwide on 2026-09-16 and is included in all plans. It pulls context before a meeting, records and transcribes the call, and drafts CRM updates such as deal stage, value and expected close date. Reps review and approve every suggested update.

Source: [Vendor release](https://www.pipedrive.com/en/newsroom/pipedrive-launches-nova-to-turn-sales-meetings-into-crm-intelligence). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pipedrive).

### Pipedrive launches a native MCP server

Launch, June 30, 2026. Pipedrive released a built-in MCP server that lets AI assistants search records, convert leads, log activities and run pipeline analysis in live CRM data. Actions follow each user's permissions and are logged. It is included in all plans.

Source: [Vendor release](https://www.pipedrive.com/en/newsroom/pipedrive-launches-native-mcp-server-bringing-crm-workflows-directly-into-ai-assistants). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pipedrive).

### Pipedrive joins OpenAI's sales plugin for Codex

Partnership, June 4, 2026. Pipedrive said it will be included in the launch of OpenAI's sales plugin for Codex, which links Pipedrive CRM data to AI-assisted sales workflows.

Source: [Vendor release](https://www.pipedrive.com/en/newsroom/pipedrive-to-be-included-in-openais-codex-sales-plugin-launch-bringing-crm-context-into-ai-powered-sales-workflows). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pipedrive).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology