{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Pitchcraft: what it sells, price and AI features\", https://www.newsprint.com/companies/pitchcraft/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/pitchcraft/",
  "markdown_url": "https://www.newsprint.com/companies/pitchcraft.md",
  "title": "Pitchcraft: what it sells, price and AI features",
  "opening_answer": "Pitchcraft is on the PR software map. We record 3 dated launches and events for it. The latest is dated March 2025.",
  "period": "2021 to March 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C115",
    "slug": "pitchcraft",
    "name": "Pitchcraft",
    "aliases": [],
    "site": "https://joinpitchcraft.com/",
    "summary": null,
    "founded": 2021,
    "categories": [
      "requests"
    ],
    "status": "active",
    "price_note": "$399/mo or $3,990/yr; no contracts, cancel anytime (joinpitchcraft.com)",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://joinpitchcraft.com/blog/"
      }
    ],
    "updated_at": "2026-10-26",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Journalist requests and relationships"
    ]
  },
  "confirmed_product_launches": 2,
  "dated_product_launches": 2,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 3,
  "launches": [
    {
      "id": "R147",
      "company": "pitchcraft",
      "product": null,
      "title": "AI-powered tools (AI pitch writer + media discovery tools)",
      "summary": "In-platform customizable AI tool that drafts pitches and helps discover media/journalists, framed as keeping the human relationship intact.",
      "kind": "feature",
      "features": [
        "pitch-writing",
        "journalist-research"
      ],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2025-03-01",
      "available_on": "2025-03-01",
      "date_precision": "month",
      "sources": [
        {
          "url": "https://web.archive.org/web/20250314203134/https://joinpitchcraft.com/",
          "name": "Pitchcraft (Wayback capture, 2025-03-14)",
          "quote": "Ai-powered tools - Customizable AI pitch writer + media discovery tools",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "14b87fb14681de2a440e2f7f7bf5cb5fc6fc9ff9d4b6fbf8d8a5a79d4b9b4055"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/pitch-writing/",
        "journalist-research": "https://www.newsprint.com/features/journalist-research/"
      },
      "url": "https://www.newsprint.com/companies/pitchcraft/#launch-R147",
      "issues": []
    },
    {
      "id": "E230",
      "company": "pitchcraft",
      "product": null,
      "title": "Opened free access for journalists",
      "summary": "Pitchcraft opened free platform access to journalists in early 2025, expanding beyond its paid PR-professional membership.",
      "kind": "feature",
      "features": [],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2025-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://rebeccatreon.substack.com/p/meet-pitchcraft-the-one-stop-resource",
          "name": "Rebecca Treon Substack: \"Meet Pitchcraft\"",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "5c1a60f4e38d1ac1afde0fc615cb90f8db218c3c4ad87d4ace00194b8709d763"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/pitchcraft/#launch-E230",
      "issues": []
    },
    {
      "id": "E091",
      "company": "pitchcraft",
      "product": null,
      "title": "Pitchcraft founded",
      "summary": "Kelsey and Derrick Ogletree cofounded Pitchcraft in 2021, growing out of Kelsey's 2020 pandemic-era Zoom calls for publicists and writers.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2021-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://joinpitchcraft.com/about",
          "name": "Pitchcraft About page",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "f194393b1f9f4a09e469995b47c0bf08996bcce649aec5a21cb028cca616de40"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/pitchcraft/#launch-E091",
      "issues": []
    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it.",
    "source": {
      "name": "joinpitchcraft.com",
      "url": "https://joinpitchcraft.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-pitchcraft",
      "section": "companies",
      "name": "Pitchcraft",
      "site": "https://joinpitchcraft.com/",
      "category": "Journalist requests and relationships",
      "what": "Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it.",
      "what_source": {
        "name": "joinpitchcraft.com",
        "url": "https://joinpitchcraft.com/"
      },
      "price": "$399/mo or $3,990/yr; no contracts, cancel anytime (joinpitchcraft.com)",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Discover",
          "Search",
          "Pitch"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (no disclosed scale)",
      "founded": "2021",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "joinpitchcraft.com",
          "url": "https://joinpitchcraft.com/"
        }
      ],
      "more_sources": 2,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "launch-R147",
      "url": "https://www.newsprint.com/companies/pitchcraft/#launch-R147",
      "on": "2025-03-01",
      "date_precision": "month",
      "title": "AI-powered tools (AI pitch writer + media discovery tools)",
      "summary": "In-platform customizable AI tool that drafts pitches and helps discover media/journalists, framed as keeping the human relationship intact.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Pitchcraft (Wayback capture, 2025-03-14)",
        "url": "https://web.archive.org/web/20250314203134/https://joinpitchcraft.com/"
      }
    },
    {
      "id": "launch-E230",
      "url": "https://www.newsprint.com/companies/pitchcraft/#launch-E230",
      "on": "2025-01-01",
      "date_precision": "year",
      "title": "Opened free access for journalists",
      "summary": "Pitchcraft opened free platform access to journalists in early 2025, expanding beyond its paid PR-professional membership.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Rebecca Treon Substack: \"Meet Pitchcraft\"",
        "url": "https://rebeccatreon.substack.com/p/meet-pitchcraft-the-one-stop-resource"
      }
    },
    {
      "id": "launch-E091",
      "url": "https://www.newsprint.com/companies/pitchcraft/#launch-E091",
      "on": "2021-01-01",
      "date_precision": "year",
      "title": "Pitchcraft founded",
      "summary": "Kelsey and Derrick Ogletree cofounded Pitchcraft in 2021, growing out of Kelsey's 2020 pandemic-era Zoom calls for publicists and writers.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Pitchcraft About page",
        "url": "https://joinpitchcraft.com/about"
      }
    }
  ]
}