# Pitchcraft: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pitchcraft/
Covers: 2021 to March 2025
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Pitchcraft: what it sells, price and AI features", https://www.newsprint.com/companies/pitchcraft/, updated 2026-11-11

> Pitchcraft is on the PR software map. We record 3 dated launches and events for it. The latest is dated March 2025.

Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it. Source: [joinpitchcraft.com](https://joinpitchcraft.com/).

## Facts

- Site: [joinpitchcraft.com](https://joinpitchcraft.com/)
- Founded: [2021](https://www.newsprint.com/research/pr-software/#co-pitchcraft)
- Category: Journalist requests and relationships
- Status: Active
- Price: $399/mo or $3,990/yr; no contracts, cancel anytime (joinpitchcraft.com)

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-pitchcraft)

Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it. Source: [joinpitchcraft.com](https://joinpitchcraft.com/).

- Category: Journalist requests and relationships
- Price: $399/mo or $3,990/yr; no contracts, cancel anytime (joinpitchcraft.com)
- Covers: Discover, Search and Pitch
- Scale: No disclosed scale (no disclosed scale)
- Founded: 2021

Sources: [joinpitchcraft.com](https://joinpitchcraft.com/) and [2 more on the map](https://www.newsprint.com/research/pr-software/#co-pitchcraft).

## Launches and dated events, newest first

### AI-powered tools (AI pitch writer + media discovery tools)

Product launch, March 2025. In-platform customizable AI tool that drafts pitches and helps discover media/journalists, framed as keeping the human relationship intact.

Source: [Pitchcraft (Wayback capture, 2025-03-14)](https://web.archive.org/web/20250314203134/https://joinpitchcraft.com/). From [the launch record](https://www.newsprint.com/launches/).

### Opened free access for journalists

Product launch, 2025. Pitchcraft opened free platform access to journalists in early 2025, expanding beyond its paid PR-professional membership.

Source: [Rebecca Treon Substack: "Meet Pitchcraft"](https://rebeccatreon.substack.com/p/meet-pitchcraft-the-one-stop-resource). From [the launch record](https://www.newsprint.com/launches/).

### Pitchcraft founded

Founded, 2021. Kelsey and Derrick Ogletree cofounded Pitchcraft in 2021, growing out of Kelsey's 2020 pandemic-era Zoom calls for publicists and writers.

Source: [Pitchcraft About page](https://joinpitchcraft.com/about). From [the launch record](https://www.newsprint.com/launches/).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology