{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Pitcher: what it sells, price and AI features\", https://www.newsprint.com/companies/pitcher/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/pitcher/",
  "markdown_url": "https://www.newsprint.com/companies/pitcher.md",
  "title": "Pitcher: what it sells, price and AI features",
  "opening_answer": "Pitcher is on the PR software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CW3B0WN",
    "slug": "pitcher",
    "name": "Pitcher",
    "aliases": [],
    "site": "https://www.prpitcher.com/",
    "summary": null,
    "founded": null,
    "categories": [
      "database"
    ],
    "status": "active",
    "price_note": "per month in USD, billed annually: Starter $79 (up to 7 clients), Pro $249 (up to 15), Enterprise $579 (up to 40, white-label reporting, account manager); Custom for 40+ clients; monthly billing also offered at a higher price (the support page says 'same commitment at $99 as at $699'), annual saves up to 20%; unlimited users, contacts and campaigns on every plan; 30-day free trial, no card",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.prpitcher.com/blog"
      }
    ],
    "updated_at": "2026-10-23",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Media databases and outreach"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"The pitch that lands.\" (page title: Pitcher, PR Media Pitching Tool.) A PR pitching and client-operations platform for independent PR agencies and fractional PR practitioners: you import your media list or add reporters straight from the news feed, write pitches with merge fields, and send them in a paced queue through your own Gmail or Microsoft mailbox. It also runs a news feed per client with AI relevance scoring that you confirm, logs coverage to the campaign, adds GA4 traffic and outlet reach, and produces a white-label client report with an AI-drafted narrative you approve. It adds campaign calendars, tasks, capacity planning, client invoicing, media kits, podcast discovery and AI-assisted conference discovery. It is independent, with no investors, and says profit is capped at $200K. It supplies some contact data (enriched emails labeled by source, reporters and podcasts found in coverage) but sells no large journalist database; it says Muck Rack's journalist profiles and pitch-matching are more developed than its own.",
    "source": {
      "name": "prpitcher.com",
      "url": "https://www.prpitcher.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-pitcher",
      "section": "companies",
      "name": "Pitcher",
      "site": "https://www.prpitcher.com/",
      "category": "Media databases and outreach",
      "what": "\"The pitch that lands.\" (page title: Pitcher, PR Media Pitching Tool.) A PR pitching and client-operations platform for independent PR agencies and fractional PR practitioners: you import your media list or add reporters straight from the news feed, write pitches with merge fields, and send them in a paced queue through your own Gmail or Microsoft mailbox. It also runs a news feed per client with AI relevance scoring that you confirm, logs coverage to the campaign, adds GA4 traffic and outlet reach, and produces a white-label client report with an AI-drafted narrative you approve. It adds campaign calendars, tasks, capacity planning, client invoicing, media kits, podcast discovery and AI-assisted conference discovery. It is independent, with no investors, and says profit is capped at $200K. It supplies some contact data (enriched emails labeled by source, reporters and podcasts found in coverage) but sells no large journalist database; it says Muck Rack's journalist profiles and pitch-matching are more developed than its own.",
      "what_source": {
        "name": "prpitcher.com",
        "url": "https://www.prpitcher.com/"
      },
      "price": "per month in USD, billed annually: Starter $79 (up to 7 clients), Pro $249 (up to 15), Enterprise $579 (up to 40, white-label reporting, account manager); Custom for 40+ clients; monthly billing also offered at a higher price (the support page says 'same commitment at $99 as at $699'), annual saves up to 20%; unlimited users, contacts and campaigns on every plan; 30-day free trial, no card",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Discover",
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (no customer count, funding, revenue or founding date stated; copyright 'Pitcher, LLC' 2026; blog posts dated 2026-09-23 to 2026-10-20; the site says it has no investors)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "prpitcher.com",
          "url": "https://www.prpitcher.com/"
        }
      ],
      "more_sources": 6,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": []
}