# Pitcher: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pitcher/
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Pitcher: what it sells, price and AI features", https://www.newsprint.com/companies/pitcher/, updated 2026-11-11

> Pitcher is on the PR software map. No dated launches recorded yet.

"The pitch that lands." (page title: Pitcher, PR Media Pitching Tool.) A PR pitching and client-operations platform for independent PR agencies and fractional PR practitioners: you import your media list or add reporters straight from the news feed, write pitches with merge fields, and send them in a paced queue through your own Gmail or Microsoft mailbox. It also runs a news feed per client with AI relevance scoring that you confirm, logs coverage to the campaign, adds GA4 traffic and outlet reach, and produces a white-label client report with an AI-drafted narrative you approve. It adds campaign calendars, tasks, capacity planning, client invoicing, media kits, podcast discovery and AI-assisted conference discovery. It is independent, with no investors, and says profit is capped at $200K. It supplies some contact data (enriched emails labeled by source, reporters and podcasts found in coverage) but sells no large journalist database; it says Muck Rack's journalist profiles and pitch-matching are more developed than its own. Source: [prpitcher.com](https://www.prpitcher.com/).

## Facts

- Site: [prpitcher.com](https://www.prpitcher.com/)
- Category: Media databases and outreach
- Status: Active
- Price: per month in USD, billed annually: Starter $79 (up to 7 clients), Pro $249 (up to 15), Enterprise $579 (up to 40, white-label reporting, account manager); Custom for 40+ clients; monthly billing also offered at a higher price (the support page says 'same commitment at $99 as at $699'), annual saves up to 20%; unlimited users, contacts and campaigns on every plan; 30-day free trial, no card

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-pitcher)

"The pitch that lands." (page title: Pitcher, PR Media Pitching Tool.) A PR pitching and client-operations platform for independent PR agencies and fractional PR practitioners: you import your media list or add reporters straight from the news feed, write pitches with merge fields, and send them in a paced queue through your own Gmail or Microsoft mailbox. It also runs a news feed per client with AI relevance scoring that you confirm, logs coverage to the campaign, adds GA4 traffic and outlet reach, and produces a white-label client report with an AI-drafted narrative you approve. It adds campaign calendars, tasks, capacity planning, client invoicing, media kits, podcast discovery and AI-assisted conference discovery. It is independent, with no investors, and says profit is capped at $200K. It supplies some contact data (enriched emails labeled by source, reporters and podcasts found in coverage) but sells no large journalist database; it says Muck Rack's journalist profiles and pitch-matching are more developed than its own. Source: [prpitcher.com](https://www.prpitcher.com/).

- Category: Media databases and outreach
- Price: per month in USD, billed annually: Starter $79 (up to 7 clients), Pro $249 (up to 15), Enterprise $579 (up to 40, white-label reporting, account manager); Custom for 40+ clients; monthly billing also offered at a higher price (the support page says 'same commitment at $99 as at $699'), annual saves up to 20%; unlimited users, contacts and campaigns on every plan; 30-day free trial, no card
- Covers: Discover, Search, Pitch and Measure
- Scale: No disclosed scale (no customer count, funding, revenue or founding date stated; copyright 'Pitcher, LLC' 2026; blog posts dated 2026-09-23 to 2026-10-20; the site says it has no investors)

Sources: [prpitcher.com](https://www.prpitcher.com/) and [6 more on the map](https://www.newsprint.com/research/pr-software/#co-pitcher).

## Launches and dated events, newest first

No dated launches recorded yet.

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology