{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Podchaser: new features and launches\", https://www.newsprint.com/companies/podchaser/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/podchaser/",
  "markdown_url": "https://www.newsprint.com/companies/podchaser.md",
  "title": "Podchaser: new features and launches",
  "opening_answer": "We confirmed 12 product launches from Podchaser since October 2020. The latest, Transcripts in episode search, became available March 19, 2025. We also record 1 funding round, 1 acquisition and 1 new company.",
  "period": "2016 to March 19, 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C039",
    "slug": "podchaser",
    "name": "Podchaser",
    "aliases": [],
    "site": "https://www.podchaser.com/",
    "summary": "Podchaser, owned by Acast, sells a podcast database to PR teams and agencies. Podchaser Pro searches podcasts by reach, demographics and chart position, with role-tagged contacts and exports. An Alerts add-on monitors podcasts for mentions of a brand or topic, and sponsor history shows who advertises on each show.",
    "founded": 2016,
    "categories": [
      "podcast"
    ],
    "status": "active",
    "price_note": "demo-gated; Podchaser says most engagements start ~$5K/yr for independent consultants.",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.podchaser.com/articles/announcements"
      },
      {
        "kind": "newsroom",
        "url": "https://www.podchaser.com/articles/announcements"
      },
      {
        "kind": "blog",
        "url": "https://podchaser.beehiiv.com/"
      },
      {
        "kind": "docs",
        "url": "https://api.podchaser.com/"
      },
      {
        "kind": "social",
        "url": "https://x.com/Podchaser"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Podcast booking"
    ]
  },
  "confirmed_product_launches": 12,
  "dated_product_launches": 12,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 15,
  "launches": [
    {
      "id": "N256",
      "company": "podchaser",
      "product": null,
      "title": "Transcripts in episode search",
      "summary": "Podchaser Pro searches the spoken words of nearly 10M episode transcripts across 150k English podcasts.",
      "kind": "feature",
      "features": [
        "media-database",
        "media-monitoring"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2025-03-19",
      "available_on": "2025-03-19",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/podcast-episode-transcripts-now-available-in-search",
          "name": "Podchaser (Transcripts in search)",
          "quote": "Podchaser Pro now includes transcripts in episode search, allowing you to discover episodes based on the actual words spoken—not just the title and description.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "a847753c2a8819181772d52fe317e140478b48b13b9b490711e0ff1674c749bd"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
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      "people": [],
      "feature_urls": {
        "media-database": "https://www.newsprint.com/features/#feature-media-database",
        "media-monitoring": "https://www.newsprint.com/features/#feature-media-monitoring"
      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-N256",
      "issues": []
    },
    {
      "id": "R123",
      "company": "podchaser",
      "product": null,
      "title": "Tell Me Why",
      "summary": "AI assistant in Podchaser Pro that scores a podcast's fit against a user prompt and generates a tailored outreach pitch.",
      "kind": "feature",
      "features": [
        "pitch-writing",
        "journalist-research"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2024-12-14",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://podchaser.beehiiv.com/p/ai-powered-podcast-vetting",
          "name": "Podchaser Pulse (Beehiiv newsletter)",
          "quote": "Powered by LLM's, 'Tell Me Why' takes a user's inputted prompt, assigns a fit score... and then generates a personalize outreach template",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "amended",
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        "checked_at": "2026-10-13",
        "content_hash": "cde1b71703f7e0ee36d34ff043186bc424acc469b4da261e1bc6100b4340b642"
      },
      "recorded_on": "2026-09-29",
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      "updated_at": "2026-10-20",
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      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing",
        "journalist-research": "https://www.newsprint.com/features/#feature-journalist-research"
      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-R123",
      "issues": []
    },
    {
      "id": "R118",
      "company": "podchaser",
      "product": null,
      "title": "Political Skew Filter",
      "summary": "API filter that labels podcasts Left, Right or Neutral using AI models that read each show's content and recent episodes.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2024-10-28",
      "available_on": "2024-10-28",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/podchaser-launches-industry-first-political-skew-capability-across-500000-podcasts",
          "name": "Podchaser",
          "quote": "categorizing podcasts as 'Left,' 'Right,' or 'Neutral' based on sophisticated AI models",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
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        "checked_at": "2026-10-13",
        "content_hash": "13a4331e5e93874c6b12a3ff45a5fe6d6b39443458fefa7caa92f3817469ba00"
      },
      "recorded_on": "2026-10-04",
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      "updated_at": "2026-10-20",
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        "media-database": "https://www.newsprint.com/features/#feature-media-database"
      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-R118",
      "issues": []
    },
    {
      "id": "N255",
      "company": "podchaser",
      "product": null,
      "title": "Performance+",
      "summary": "A recommendation engine that picks the podcasts likely to perform best for direct-response ad campaigns.",
      "kind": "feature",
      "features": [],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2023-11-16",
      "available_on": "2023-11-16",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/introducing-performance-plus",
          "name": "Podchaser (Performance+)",
          "quote": "Performance+ is an industry-first tool able to identify the most effective podcasts for performance and direct response campaigns for advertisers.",
          "retrieved_at": "2026-10-14"
        },
        {
          "url": "https://podnews.net/press-release/performance-plus",
          "name": "Podnews (press release)",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "f9d66c329858d21b9eeb6234a10190a1903e63f0fb096aeca8830eae2f1f9c25"
      },
      "recorded_on": "2026-10-14",
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      "updated_at": "2026-10-20",
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      "url": "https://www.newsprint.com/companies/podchaser/#launch-N255",
      "issues": []
    },
    {
      "id": "R083",
      "company": "podchaser",
      "product": null,
      "title": "Airchecks",
      "summary": "Scans podcast episode audio to flag ad reads, brand mentions and competitor mentions for campaign verification.",
      "kind": "feature",
      "features": [
        "media-monitoring"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2023-10-12",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://podnews.net/press-release/podchaser-airchecks",
          "name": "Podnews",
          "quote": "leverages a sophisticated machine learning algorithm to identify keywords and patterns in the audio waveform",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
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      "recorded_on": "2026-09-29",
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      "updated_at": "2026-10-20",
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      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-R083",
      "issues": []
    },
    {
      "id": "R081",
      "company": "podchaser",
      "product": null,
      "title": "Predictive Demographics",
      "summary": "Predictive language modeling that analyzes a podcast's spoken language to predict its audience's age and gender.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2023-09-28",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.marketingdive.com/press-release/20230928-podchaser-launches-industry-first-predictive-language-modeling/",
          "name": "Marketing Dive (press release)",
          "quote": "Podchaser uses AI, as opposed to first-party data, to analyze the language spoken within a podcast to predict the age and gender",
          "retrieved_at": "2026-10-13"
        },
        {
          "url": "https://podnews.net/update/podchaser-predictive",
          "name": "Podnews",
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          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
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      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-R081",
      "issues": []
    },
    {
      "id": "R064",
      "company": "podchaser",
      "product": null,
      "title": "Collections+",
      "summary": "AI-powered tool that automatically sorts podcasts into verticals/collections for advertiser targeting, beyond manual classification.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
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      ],
      "tech": "ml",
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      "announced_on": "2023-06-08",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://podnews.net/press-release/podchaser-collections",
          "name": "Podnews",
          "quote": "The data is then synthesized using AI models, sorting podcasts into verticals based on all available data points.",
          "retrieved_at": "2026-10-13"
        }
      ],
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    },
    {
      "id": "N254",
      "company": "podchaser",
      "product": null,
      "title": "Brand Watchlist",
      "summary": "Pro tool to track a brand's estimated podcast ad spend and which podcasts it sponsors, with a weekly email.",
      "kind": "feature",
      "features": [
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      ],
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      "categories": [
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      ],
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      "stage": "ga",
      "announced_on": "2023-04-03",
      "available_on": "2023-04-03",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/new-brand-watchlist",
          "name": "Podchaser (Brand Watchlist)",
          "quote": "Brand Watchlist allows ad buyers and marketers to automatically track a brand's estimated podcast ad spend & which podcasts they are sponsoring.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
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      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-N254",
      "issues": []
    },
    {
      "id": "N253",
      "company": "podchaser",
      "product": null,
      "title": "Estimated Rate Cards",
      "summary": "Podchaser Pro shows estimated pre-, mid- and post-roll ad costs on each podcast insights page.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
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      "stage": "ga",
      "announced_on": "2023-01-10",
      "available_on": "2023-01-10",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/new-podchaser-pro-adds-estimated-rate-cards-for-ad-buyers",
          "name": "Podchaser (Estimated Rate Cards)",
          "quote": "On each podcast insights page, Podchaser Pro users will now see a breakdown of the estimated cost of advertising on that podcast",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
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      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-N253",
      "issues": []
    },
    {
      "id": "N252",
      "company": "podchaser",
      "product": null,
      "title": "Podchaser Alerts",
      "summary": "Daily email alerts when a tracked keyphrase is mentioned in new podcast episodes, with the timestamp.",
      "kind": "feature",
      "features": [
        "media-monitoring"
      ],
      "tags": [],
      "categories": [
        "podcast"
      ],
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      "stage": "ga",
      "announced_on": "2022-11-30",
      "available_on": "2022-11-30",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/new-podchaser-alerts-let-you-track-episode-mentions",
          "name": "Podchaser (Podchaser Alerts)",
          "quote": "A solution that allows users to track podcast episodes for their target keyphrase and receive daily alerts of new mentions.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
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      "url": "https://www.newsprint.com/companies/podchaser/#launch-N252",
      "issues": []
    },
    {
      "id": "E127",
      "company": "podchaser",
      "product": null,
      "title": "Acast acquires Podchaser",
      "summary": "Acast announced acquisition of Podchaser for $27.2M upfront plus up to $6.8M in earn-out; deal closed Aug 1, 2022.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "podcast"
      ],
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      "announced_on": "2022-07-18",
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      "date_precision": "day",
      "sources": [
        {
          "url": "https://techcrunch.com/2022/07/18/acast-acquires-podcast-database-podchaser/",
          "name": "TechCrunch",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
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    },
    {
      "id": "N251",
      "company": "podchaser",
      "product": null,
      "title": "Podcast Sponsors and Ad Spends (beta)",
      "summary": "Sponsor history and estimated ad spend for the top 5,000 podcasts and 1,000 brands, as a Pro add-on.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
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      "categories": [
        "podcast"
      ],
      "tech": "rules",
      "stage": "beta",
      "announced_on": "2022-04-28",
      "available_on": "2022-04-28",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.podchaser.com/articles/announcements/sponsors",
          "name": "Podchaser (Sponsors & Ad Spends)",
          "quote": "Today, Podchaser is launching Podcast Sponsors in beta so brands and networks can understand where podcast advertisers are spending their money.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "83fa0d6b8cd26494613f778ef1bcd4daf059ef9fa1bd4123bd8144e837b9d04c"
      },
      "recorded_on": "2026-10-14",
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      "updated_at": "2026-10-20",
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      "people": [],
      "feature_urls": {
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      },
      "url": "https://www.newsprint.com/companies/podchaser/#launch-N251",
      "issues": []
    },
    {
      "id": "E094",
      "company": "podchaser",
      "product": null,
      "title": "Podchaser raises $4M Series A",
      "summary": "Podchaser raised $4 million in a Series A round led by Greycroft to build out its podcast database.",
      "kind": "funding",
      "features": [],
      "tags": [],
      "categories": [
        "podcast"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2021-01-19",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://techcrunch.com/2021/01/19/podchaser-raises-4m-to-build-a-comprehensive-podcast-database/",
          "name": "TechCrunch",
          "quote": null,
          "retrieved_at": "2026-10-13"
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