# Podchaser: new features and launches

URL: https://www.newsprint.com/companies/podchaser/
Covers: 2016 to March 19, 2025
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Podchaser: new features and launches", https://www.newsprint.com/companies/podchaser/, updated 2026-10-28

> We confirmed 12 product launches from Podchaser since October 2020. The latest, Transcripts in episode search, became available March 19, 2025. We also record 1 funding round, 1 acquisition and 1 new company.

Podchaser, owned by Acast, sells a podcast database to PR teams and agencies. Podchaser Pro searches podcasts by reach, demographics and chart position, with role-tagged contacts and exports. An Alerts add-on monitors podcasts for mentions of a brand or topic, and sponsor history shows who advertises on each show.

## Facts

- Site: [podchaser.com](https://www.podchaser.com/)
- Founded: 2016
- Category: Podcast booking
- Status: Active
- Price: demo-gated; Podchaser says most engagements start ~$5K/yr for independent consultants.

## Every dated launch, newest first

### Transcripts in episode search

Available March 19, 2025.

Podchaser Pro searches the spoken words of nearly 10M episode transcripts across 150k English podcasts.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database), [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Podchaser (Transcripts in search)](https://www.podchaser.com/articles/announcements/podcast-episode-transcripts-now-available-in-search).

Link: https://www.newsprint.com/companies/podchaser/#launch-N256

### Tell Me Why

Announced Dec. 14, 2024.

AI assistant in Podchaser Pro that scores a podcast's fit against a user prompt and generates a tailored outreach pitch.

Features: [Pitch writing](https://www.newsprint.com/features/#feature-pitch-writing), [Journalist research](https://www.newsprint.com/features/#feature-journalist-research).

Source: [Podchaser Pulse (Beehiiv newsletter)](https://podchaser.beehiiv.com/p/ai-powered-podcast-vetting).

Link: https://www.newsprint.com/companies/podchaser/#launch-R123

### Political Skew Filter

Available Oct. 28, 2024.

API filter that labels podcasts Left, Right or Neutral using AI models that read each show's content and recent episodes.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database).

Source: [Podchaser](https://www.podchaser.com/articles/announcements/podchaser-launches-industry-first-political-skew-capability-across-500000-podcasts).

Link: https://www.newsprint.com/companies/podchaser/#launch-R118

### Performance+

Available Nov. 16, 2023.

A recommendation engine that picks the podcasts likely to perform best for direct-response ad campaigns.

Sources: [Podchaser (Performance+)](https://www.podchaser.com/articles/announcements/introducing-performance-plus), [Podnews (press release)](https://podnews.net/press-release/performance-plus).

Link: https://www.newsprint.com/companies/podchaser/#launch-N255

### Airchecks

Announced Oct. 12, 2023.

Scans podcast episode audio to flag ad reads, brand mentions and competitor mentions for campaign verification.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Podnews](https://podnews.net/press-release/podchaser-airchecks).

Link: https://www.newsprint.com/companies/podchaser/#launch-R083

### Predictive Demographics

Announced Sept. 28, 2023.

Predictive language modeling that analyzes a podcast's spoken language to predict its audience's age and gender.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database).

Sources: [Marketing Dive (press release)](https://www.marketingdive.com/press-release/20230928-podchaser-launches-industry-first-predictive-language-modeling/), [Podnews](https://podnews.net/update/podchaser-predictive).

Link: https://www.newsprint.com/companies/podchaser/#launch-R081

### Collections+

Announced June 8, 2023.

AI-powered tool that automatically sorts podcasts into verticals/collections for advertiser targeting, beyond manual classification.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database).

Source: [Podnews](https://podnews.net/press-release/podchaser-collections).

Link: https://www.newsprint.com/companies/podchaser/#launch-R064

### Brand Watchlist

Available April 3, 2023.

Pro tool to track a brand's estimated podcast ad spend and which podcasts it sponsors, with a weekly email.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Podchaser (Brand Watchlist)](https://www.podchaser.com/articles/announcements/new-brand-watchlist).

Link: https://www.newsprint.com/companies/podchaser/#launch-N254

### Estimated Rate Cards

Available Jan. 10, 2023.

Podchaser Pro shows estimated pre-, mid- and post-roll ad costs on each podcast insights page.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database).

Source: [Podchaser (Estimated Rate Cards)](https://www.podchaser.com/articles/announcements/new-podchaser-pro-adds-estimated-rate-cards-for-ad-buyers).

Link: https://www.newsprint.com/companies/podchaser/#launch-N253

### Podchaser Alerts

Available Nov. 30, 2022.

Daily email alerts when a tracked keyphrase is mentioned in new podcast episodes, with the timestamp.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Podchaser (Podchaser Alerts)](https://www.podchaser.com/articles/announcements/new-podchaser-alerts-let-you-track-episode-mentions).

Link: https://www.newsprint.com/companies/podchaser/#launch-N252

### Acast acquires Podchaser

Announced July 18, 2022.

Acast announced acquisition of Podchaser for $27.2M upfront plus up to $6.8M in earn-out; deal closed Aug 1, 2022.

Source: [TechCrunch](https://techcrunch.com/2022/07/18/acast-acquires-podcast-database-podchaser/).

Link: https://www.newsprint.com/companies/podchaser/#launch-E127

### Podcast Sponsors and Ad Spends (beta)

Available April 28, 2022. In beta.

Sponsor history and estimated ad spend for the top 5,000 podcasts and 1,000 brands, as a Pro add-on.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database).

Source: [Podchaser (Sponsors & Ad Spends)](https://www.podchaser.com/articles/announcements/sponsors).

Link: https://www.newsprint.com/companies/podchaser/#launch-N251

### Podchaser raises $4M Series A

Announced Jan. 19, 2021.

Podchaser raised $4 million in a Series A round led by Greycroft to build out its podcast database.

Source: [TechCrunch](https://techcrunch.com/2021/01/19/podchaser-raises-4m-to-build-a-comprehensive-podcast-database/).

Link: https://www.newsprint.com/companies/podchaser/#launch-E094

### Podchaser Pro

Available Oct. 27, 2020.

A service for PR and ad professionals with podcast reach, contacts, demographics, a Power Score, notes and pitch lists across 1.4M+ podcasts.

Features: [Media database](https://www.newsprint.com/features/#feature-media-database), [Journalist research](https://www.newsprint.com/features/#feature-journalist-research).

Source: [Podchaser (Introducing Podchaser Pro)](https://www.podchaser.com/articles/announcements/introducing-podchaser-pro).

Link: https://www.newsprint.com/companies/podchaser/#launch-N250

### Podchaser founded

Announced 2016.

Podchaser founded in 2016 by Bradley Davis and three co-founders as an "IMDB for podcasts"; Davis was based in Louisville, Ky.

Source: [Oklahoma OCAST news](https://oklahoma.gov/ocast/about-ocast/news/podchaser-5-4-21.html).

Link: https://www.newsprint.com/companies/podchaser/#launch-E047

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology
