{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"PR.co: what it sells, price and AI features\", https://www.newsprint.com/companies/pr-co/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/pr-co/",
  "markdown_url": "https://www.newsprint.com/companies/pr-co.md",
  "title": "PR.co: what it sells, price and AI features",
  "opening_answer": "PR.co is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 2 dated launches and events for it. The latest is dated Feb. 21, 2023.",
  "period": "Oct. 3, 2013 to Feb. 21, 2023",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C2T1R0K",
    "slug": "pr-co",
    "name": "PR.co",
    "aliases": [],
    "site": "https://pr.co/",
    "summary": null,
    "founded": null,
    "categories": [
      "distribution"
    ],
    "status": "active",
    "price_note": "no prices published: Start, Scale and Enterprise plans by quote ('Request a Quote', 'Get a demo'), priced on team size, markets and service level; free trial on Start; media monitoring is a paid add-on; media list building (about 100 contacts, ready in about 5 business days) is ordered as a service",
    "update_channels": [
      {
        "kind": "changelog",
        "url": "https://pr.co/product-updates"
      },
      {
        "kind": "newsroom",
        "url": "https://news.pr.co/en-WW/"
      },
      {
        "kind": "blog",
        "url": "https://pr.co/blog"
      },
      {
        "kind": "docs",
        "url": "https://help.pr.co"
      }
    ],
    "updated_at": "2026-10-23",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Press release distribution and newsrooms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"PR software for brands where getting it right matters.\" A newsroom-first PR platform for large, international and multi-brand comms teams: branded online newsrooms and a PR CMS with approvals, localization and crisis newsrooms, a PR CRM, email pitching from your own domain with delivery tracking, an AI agent that drafts pitches and headlines and translates releases, and newsroom, campaign and coverage reporting with AI sentiment on clippings. Media monitoring is a paid add-on, and media lists are built by hand as an ordered service rather than sold as a database. It also sells GEO-optimized publishing for AI crawlers and runs Pioneer Academy, a PR course platform it bought in 2023. Based in the Netherlands.",
    "source": {
      "name": "pr.co",
      "url": "https://pr.co/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-pr-co",
      "section": "companies",
      "name": "PR.co",
      "site": "https://pr.co/",
      "category": "Press release distribution and newsrooms",
      "what": "\"PR software for brands where getting it right matters.\" A newsroom-first PR platform for large, international and multi-brand comms teams: branded online newsrooms and a PR CMS with approvals, localization and crisis newsrooms, a PR CRM, email pitching from your own domain with delivery tracking, an AI agent that drafts pitches and headlines and translates releases, and newsroom, campaign and coverage reporting with AI sentiment on clippings. Media monitoring is a paid add-on, and media lists are built by hand as an ordered service rather than sold as a database. It also sells GEO-optimized publishing for AI crawlers and runs Pioneer Academy, a PR course platform it bought in 2023. Based in the Netherlands.",
      "what_source": {
        "name": "pr.co",
        "url": "https://pr.co/"
      },
      "price": "no prices published: Start, Scale and Enterprise plans by quote ('Request a Quote', 'Get a demo'), priced on team size, markets and service level; free trial on Start; media monitoring is a paid add-on; media list building (about 100 contacts, ready in about 5 business days) is ordered as a service",
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (no customer count, funding or revenue stated; named customers include Just Eat Takeaway, WeTransfer, Remote, Dolby, Polaroid, Domino's, Harman (JBL) and Minor Hotels; in business since 2013 (newsroom release); 50+ newsrooms donated to NGOs; ISO 27001 certified (2026-10-08))",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "pr.co",
          "url": "https://pr.co/"
        }
      ],
      "more_sources": 9,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-pr-co",
      "section": "companies",
      "name": "PR.co",
      "site": "https://pr.co/",
      "category": "PR and monitoring",
      "what": "PR software for communications teams covering newsrooms, outreach, monitoring and reporting, with a publishing platform built so LLMs can cite the brand.",
      "what_source": {
        "name": "pr.co",
        "url": "https://pr.co/geo"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Content",
          "Technical",
          "PR and outreach",
          "Agency plan"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2014",
      "founded_source": {
        "name": "pr.co",
        "url": "https://pr.co/about"
      },
      "fate": null,
      "sources": [
        {
          "name": "pr.co",
          "url": "https://pr.co/geo"
        },
        {
          "name": "pr.co",
          "url": "https://pr.co/about"
        },
        {
          "name": "pr.co",
          "url": "https://pr.co/"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/pr-co/#event-1",
      "on": "2023-02-21",
      "date_precision": "day",
      "title": "PR.co acquires Pioneer Academy",
      "summary": "PR.co buys the online PR training platform Pioneer Academy.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-pr-co"
      },
      "source": {
        "name": "PR.co newsroom",
        "url": "https://news.pr.co/en-WW/222902-pr-co-acquires-online-pr-learning-platform-pioneer-academy/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/pr-co/#event-2",
      "on": "2013-10-03",
      "date_precision": "day",
      "title": "PressDoc rebrands as pr.co and launches its PR toolkit",
      "summary": "PressDoc relaunches as pr.co with an online pressroom, press release editor, media contact CRM, email distribution, release reports and clippings, on a 14-day free trial.",
      "kind": "Rebrand",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-pr-co"
      },
      "source": {
        "name": "PR.co newsroom",
        "url": "https://news.pr.co/en-WW/60960-pressdoc-rebrands-as-pr-co-to-liberate-pr-professionals/"
      }
    }
  ]
}