# PR.co: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pr-co/
Covers: Oct. 3, 2013 to Feb. 21, 2023
Updated: 2026-11-12
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "PR.co: what it sells, price and AI features", https://www.newsprint.com/companies/pr-co/, updated 2026-11-12

> PR.co is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 2 dated launches and events for it. The latest is dated Feb. 21, 2023.

"PR software for brands where getting it right matters." A newsroom-first PR platform for large, international and multi-brand comms teams: branded online newsrooms and a PR CMS with approvals, localization and crisis newsrooms, a PR CRM, email pitching from your own domain with delivery tracking, an AI agent that drafts pitches and headlines and translates releases, and newsroom, campaign and coverage reporting with AI sentiment on clippings. Media monitoring is a paid add-on, and media lists are built by hand as an ordered service rather than sold as a database. It also sells GEO-optimized publishing for AI crawlers and runs Pioneer Academy, a PR course platform it bought in 2023. Based in the Netherlands. Source: [pr.co](https://pr.co/).

## Facts

- Site: [pr.co](https://pr.co/)
- Founded: [2014](https://pr.co/about)
- Category: Press release distribution and newsrooms
- Status: Active
- Price: no prices published: Start, Scale and Enterprise plans by quote ('Request a Quote', 'Get a demo'), priced on team size, markets and service level; free trial on Start; media monitoring is a paid add-on; media list building (about 100 contacts, ready in about 5 business days) is ordered as a service

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-pr-co)

"PR software for brands where getting it right matters." A newsroom-first PR platform for large, international and multi-brand comms teams: branded online newsrooms and a PR CMS with approvals, localization and crisis newsrooms, a PR CRM, email pitching from your own domain with delivery tracking, an AI agent that drafts pitches and headlines and translates releases, and newsroom, campaign and coverage reporting with AI sentiment on clippings. Media monitoring is a paid add-on, and media lists are built by hand as an ordered service rather than sold as a database. It also sells GEO-optimized publishing for AI crawlers and runs Pioneer Academy, a PR course platform it bought in 2023. Based in the Netherlands. Source: [pr.co](https://pr.co/).

- Category: Press release distribution and newsrooms
- Price: no prices published: Start, Scale and Enterprise plans by quote ('Request a Quote', 'Get a demo'), priced on team size, markets and service level; free trial on Start; media monitoring is a paid add-on; media list building (about 100 contacts, ready in about 5 business days) is ordered as a service
- Covers: Search, Pitch and Measure
- Scale: No disclosed scale (no customer count, funding or revenue stated; named customers include Just Eat Takeaway, WeTransfer, Remote, Dolby, Polaroid, Domino's, Harman (JBL) and Minor Hotels; in business since 2013 (newsroom release); 50+ newsrooms donated to NGOs; ISO 27001 certified (2026-10-08))

Sources: [pr.co](https://pr.co/) and [9 more on the map](https://www.newsprint.com/research/pr-software/#co-pr-co).

### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-pr-co)

PR software for communications teams covering newsrooms, outreach, monitoring and reporting, with a publishing platform built so LLMs can cite the brand. Source: [pr.co](https://pr.co/geo).

- Category: PR and monitoring
- Capabilities: Content, Technical, PR and outreach and Agency plan
- Founded: [2014](https://pr.co/about)

Sources: [pr.co](https://pr.co/geo), [pr.co](https://pr.co/about) and [pr.co](https://pr.co/).

## Launches and dated events, newest first

### PR.co acquires Pioneer Academy

Acquisition, Feb. 21, 2023. PR.co buys the online PR training platform Pioneer Academy.

Source: [PR.co newsroom](https://news.pr.co/en-WW/222902-pr-co-acquires-online-pr-learning-platform-pioneer-academy/). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-pr-co).

### PressDoc rebrands as pr.co and launches its PR toolkit

Rebrand, Oct. 3, 2013. PressDoc relaunches as pr.co with an online pressroom, press release editor, media contact CRM, email distribution, release reports and clippings, on a 14-day free trial.

Source: [PR.co newsroom](https://news.pr.co/en-WW/60960-pressdoc-rebrands-as-pr-co-to-liberate-pr-professionals/). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-pr-co).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology