{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"PR Fire: what it sells, price and AI features\", https://www.newsprint.com/companies/pr-fire/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/pr-fire/",
  "markdown_url": "https://www.newsprint.com/companies/pr-fire.md",
  "title": "PR Fire: what it sells, price and AI features",
  "opening_answer": "PR Fire is on 2 Newsprint research maps: the PR software map and the AI visibility map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C040",
    "slug": "pr-fire",
    "name": "PR Fire",
    "aliases": [],
    "site": "https://www.prfire.co.uk/",
    "summary": null,
    "founded": null,
    "categories": [
      "distribution"
    ],
    "status": "active",
    "price_note": "GBP per campaign, excluding 20% VAT: distribution from 95 (USD 150), writing plus distribution 290 (USD 330); guaranteed placements from 45; UK regional newswire 600; bundles of 5 to 20 releases cost less per release, credits valid 12 months; pay per campaign, no contract",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.prfire.co.uk/insights/"
      },
      {
        "kind": "newsroom",
        "url": "https://www.prfire.co.uk/news-releases/"
      },
      {
        "kind": "social",
        "url": "https://uk.linkedin.com/company/pr-fire"
      }
    ],
    "updated_at": "2026-10-20",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Press release distribution and newsrooms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"UK's #1 Press Release Distribution.\" A pay-as-you-go UK press release service: you order online, a campaign manager builds a media list of about 500 contacts from a 1.8 million contact database by industry, region and topic, and the release is sent the same day. Also sells release writing, guaranteed placements on named news sites, UK regional newswires, an AI & Search Visibility package and a free SEO and GEO audit. People run each campaign, and it does not monitor coverage.",
    "source": {
      "name": "prfire.co.uk",
      "url": "https://www.prfire.co.uk/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-pr-fire",
      "section": "companies",
      "name": "PR Fire",
      "site": "https://www.prfire.co.uk/",
      "category": "Press release distribution and newsrooms",
      "what": "\"UK's #1 Press Release Distribution.\" A pay-as-you-go UK press release service: you order online, a campaign manager builds a media list of about 500 contacts from a 1.8 million contact database by industry, region and topic, and the release is sent the same day. Also sells release writing, guaranteed placements on named news sites, UK regional newswires, an AI & Search Visibility package and a free SEO and GEO audit. People run each campaign, and it does not monitor coverage.",
      "what_source": {
        "name": "prfire.co.uk",
        "url": "https://www.prfire.co.uk/"
      },
      "price": "GBP per campaign, excluding 20% VAT: distribution from 95 (USD 150), writing plus distribution 290 (USD 330); guaranteed placements from 45; UK regional newswire 600; bundles of 5 to 20 releases cost less per release, credits valid 12 months; pay per campaign, no contract",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base ('Trusted by 10,000+ businesses' and '4.9★ Google Reviews' (vendor, distribution page); operated by PR News & Media Limited, incorporated 2023-11-28; no funding or revenue disclosed)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "prfire.co.uk",
          "url": "https://www.prfire.co.uk/"
        }
      ],
      "more_sources": 8,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-pr-fire",
      "section": "companies",
      "name": "PR Fire",
      "site": "https://www.prfire.co.uk/",
      "category": "PR and monitoring",
      "what": "Sells press release distribution, guaranteed media placements and digital PR campaigns for AI visibility to brands and agencies.",
      "what_source": {
        "name": "prfire.co.uk",
        "url": "https://www.prfire.co.uk/ai-visibility/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers (partial)",
          "Cited sources (partial)",
          "Content (partial)",
          "Technical (partial)",
          "PR and outreach",
          "Agency plan"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "prfire.co.uk",
          "url": "https://www.prfire.co.uk/ai-visibility/"
        },
        {
          "name": "prfire.co.uk",
          "url": "https://www.prfire.co.uk/ai-and-seo-audit/"
        },
        {
          "name": "prfire.co.uk",
          "url": "https://www.prfire.co.uk/guaranteed-media-placements-for-ai-visibility/"
        },
        {
          "name": "prfire.co.uk",
          "url": "https://www.prfire.co.uk/"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": []
}