{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"PR Underground: new features and launches\", https://www.newsprint.com/companies/pr-underground/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/pr-underground/",
  "markdown_url": "https://www.newsprint.com/companies/pr-underground.md",
  "title": "PR Underground: new features and launches",
  "opening_answer": "We confirmed 5 product launches from PR Underground since October 2015. The latest, CSV export of pickups, became available Aug. 6, 2020. We also record 1 funding round and 1 new company.",
  "period": "2010 to Dec. 13, 2021",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C111",
    "slug": "pr-underground",
    "name": "PR Underground",
    "aliases": [],
    "site": "https://www.prunderground.com/",
    "summary": "PR Underground is a self-serve press release wire for companies with a finished release. The user pastes or uploads the release and picks a package for news and TV sites and Google News. After publication, it sends a PDF report that lists every outlet that picked up the release.",
    "founded": 2010,
    "categories": [
      "distribution"
    ],
    "status": "active",
    "price_note": "per release in USD: Basic from $74.99 ($37.50 each at 30), US National from $419.99 ($350 each at 30); Verticals Boost add-on +$30; subscriptions Basic from $69.99 a month and US National from $399.99 a month; price shown before sign-up and no account needed to buy",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.prunderground.com/blog"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Press release distribution and newsrooms"
    ]
  },
  "confirmed_product_launches": 5,
  "dated_product_launches": 5,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 7,
  "launches": [
    {
      "id": "E458",
      "company": "pr-underground",
      "product": null,
      "title": "CB Insights records PR Underground acquisition financing",
      "summary": "An unclaimed CB Insights profile records an 'Acq - Fin' round on 2021-12-13 with CMRZ Investments listed as the investor. The amount is hidden and no vendor page confirms it.",
      "kind": "funding",
      "features": [],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2021-12-13",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.cbinsights.com/company/prundergroundcom/financials",
          "name": "CB Insights",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "4e5c971fbc4d718be710f92e05b6d8770c645c73eefd086b30e23bc0ff7e3c65"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-E458",
      "issues": []
    },
    {
      "id": "V013",
      "company": "pr-underground",
      "product": null,
      "title": "CSV export of pickups",
      "summary": "Clients can download a CSV of the news sites that picked up a release, in addition to the PDF report.",
      "kind": "feature",
      "features": [
        "reporting-and-measurement"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2020-08-06",
      "available_on": "2020-08-06",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prunderground.com/blog/download-a-csv-excel-file-with-your-prunderground-press-release-pickups",
          "name": "PR Underground blog",
          "quote": "Now you can download a CSV file of your news website pickups which you can load into Excel or Sheets to get a list of the links from news sites that picked up your press release.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "a7609b755e77d835defe43876a7bac723d73fae75d73501e7c0cd1ddffc01dd9"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "reporting-and-measurement": "https://www.newsprint.com/features/#feature-reporting-and-measurement"
      },
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-V013",
      "issues": []
    },
    {
      "id": "V012",
      "company": "pr-underground",
      "product": null,
      "title": "Instagram profile on releases and newsrooms",
      "summary": "Clients can add an Instagram profile to the sidebar of a release and its newsroom page.",
      "kind": "feature",
      "features": [
        "distribution-and-newsroom"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2020-05-16",
      "available_on": "2020-05-16",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prunderground.com/blog/add-your-instagram-profile-to-your-prunderground-press-release-and-newsroom-new",
          "name": "PR Underground blog",
          "quote": "Now you can add your company's Instagram profile to the sidebar of your PRunderground press release and newsroom!",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "0c2d33bb8ce194f833227062bd7b37d950463d1643f687af5113dcda7664386d"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "distribution-and-newsroom": "https://www.newsprint.com/features/#feature-distribution-and-newsroom"
      },
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-V012",
      "issues": []
    },
    {
      "id": "V011",
      "company": "pr-underground",
      "product": null,
      "title": "120+ TV and radio news websites added",
      "summary": "Every release is now published to over 120 FOX, CBS, NBC, ABC, CW and Telemundo station websites at no extra cost.",
      "kind": "feature",
      "features": [
        "distribution-and-newsroom"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2017-03-09",
      "available_on": "2017-03-09",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prunderground.com/blog/prunderground-com-adds-press-release-distribution-to-120-fox-abc-cbs-nbc-telemundo-and-cw-tv-and-radio-websites",
          "name": "PR Underground blog",
          "quote": "PRunderground.com now publishes all press releases to over 120 FOX, CBS, NBC, ABC, CW, and Telemundo news websites.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "a6ff09d82021a8f805be901b1dffc3946b8927d04096eb69da7bd61ca160774e"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "distribution-and-newsroom": "https://www.newsprint.com/features/#feature-distribution-and-newsroom"
      },
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-V011",
      "issues": []
    },
    {
      "id": "V010",
      "company": "pr-underground",
      "product": null,
      "title": "Press release pickup reports",
      "summary": "A PDF pickup report with links to the places a release was republished, added to the core service.",
      "kind": "feature",
      "features": [
        "reporting-and-measurement"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2016-06-08",
      "available_on": "2016-06-08",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prunderground.com/blog/prunderground-com-launches-new-press-release-pickup-reports",
          "name": "PR Underground blog",
          "quote": "As part of our core service, you now have access to a new pickup report with links to many of the places your press release has been published.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "685a4b8621d2151a28fbfe08c8428195ea136aa5d84ae72be5d4125f3b9a009d"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "reporting-and-measurement": "https://www.newsprint.com/features/#feature-reporting-and-measurement"
      },
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-V010",
      "issues": []
    },
    {
      "id": "V009",
      "company": "pr-underground",
      "product": null,
      "title": "Social Media Boosts add-on",
      "summary": "Paid add-on that boosts the social posts about a press release, priced at $14.99 a release at launch.",
      "kind": "feature",
      "features": [
        "distribution-and-newsroom"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2015-10-15",
      "available_on": "2015-10-15",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prunderground.com/blog/social-media-boosts-a-new-offering-from-prunderground-com",
          "name": "PR Underground blog",
          "quote": "After testing the concept for the last year, PRUnderground.com is now offering Social Media Boosts to press releases for an add-on price of $14.99 per press release.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "078b681157cfac7a7d71513ae3c187d66c168dccf14db206e6f7fc73d4e8344d"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "distribution-and-newsroom": "https://www.newsprint.com/features/#feature-distribution-and-newsroom"
      },
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-V009",
      "issues": []
    },
    {
      "id": "E457",
      "company": "pr-underground",
      "product": null,
      "title": "PR Underground starts",
      "summary": "PR Underground started in 2010 as an affordable press release distribution service.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2010-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://www.prunderground.com/about",
          "name": "PR Underground",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "202502a7bfbe2a09a1f0ad5b158683f7b7f2ea183558fda47aba33f8e0716ae3"
      },
      "recorded_on": "2026-10-19",
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      "updated_at": "2026-10-20",
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      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/pr-underground/#launch-E457",
      "issues": []
    }
  ]
}