# PR Underground: new features and launches

URL: https://www.newsprint.com/companies/pr-underground/
Covers: 2010 to Dec. 13, 2021
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "PR Underground: new features and launches", https://www.newsprint.com/companies/pr-underground/, updated 2026-10-28

> We confirmed 5 product launches from PR Underground since October 2015. The latest, CSV export of pickups, became available Aug. 6, 2020. We also record 1 funding round and 1 new company.

PR Underground is a self-serve press release wire for companies with a finished release. The user pastes or uploads the release and picks a package for news and TV sites and Google News. After publication, it sends a PDF report that lists every outlet that picked up the release.

## Facts

- Site: [prunderground.com](https://www.prunderground.com/)
- Founded: 2010
- Category: Press release distribution and newsrooms
- Status: Active
- Price: per release in USD: Basic from $74.99 ($37.50 each at 30), US National from $419.99 ($350 each at 30); Verticals Boost add-on +$30; subscriptions Basic from $69.99 a month and US National from $399.99 a month; price shown before sign-up and no account needed to buy

## Every dated launch, newest first

### CB Insights records PR Underground acquisition financing

Announced Dec. 13, 2021.

An unclaimed CB Insights profile records an 'Acq - Fin' round on 2021-12-13 with CMRZ Investments listed as the investor. The amount is hidden and no vendor page confirms it.

Source: [CB Insights](https://www.cbinsights.com/company/prundergroundcom/financials).

Link: https://www.newsprint.com/companies/pr-underground/#launch-E458

### CSV export of pickups

Available Aug. 6, 2020.

Clients can download a CSV of the news sites that picked up a release, in addition to the PDF report.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [PR Underground blog](https://www.prunderground.com/blog/download-a-csv-excel-file-with-your-prunderground-press-release-pickups).

Link: https://www.newsprint.com/companies/pr-underground/#launch-V013

### Instagram profile on releases and newsrooms

Available May 16, 2020.

Clients can add an Instagram profile to the sidebar of a release and its newsroom page.

Features: [Distribution and newsroom](https://www.newsprint.com/features/#feature-distribution-and-newsroom).

Source: [PR Underground blog](https://www.prunderground.com/blog/add-your-instagram-profile-to-your-prunderground-press-release-and-newsroom-new).

Link: https://www.newsprint.com/companies/pr-underground/#launch-V012

### 120+ TV and radio news websites added

Available March 9, 2017.

Every release is now published to over 120 FOX, CBS, NBC, ABC, CW and Telemundo station websites at no extra cost.

Features: [Distribution and newsroom](https://www.newsprint.com/features/#feature-distribution-and-newsroom).

Source: [PR Underground blog](https://www.prunderground.com/blog/prunderground-com-adds-press-release-distribution-to-120-fox-abc-cbs-nbc-telemundo-and-cw-tv-and-radio-websites).

Link: https://www.newsprint.com/companies/pr-underground/#launch-V011

### Press release pickup reports

Available June 8, 2016.

A PDF pickup report with links to the places a release was republished, added to the core service.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [PR Underground blog](https://www.prunderground.com/blog/prunderground-com-launches-new-press-release-pickup-reports).

Link: https://www.newsprint.com/companies/pr-underground/#launch-V010

### Social Media Boosts add-on

Available Oct. 15, 2015.

Paid add-on that boosts the social posts about a press release, priced at $14.99 a release at launch.

Features: [Distribution and newsroom](https://www.newsprint.com/features/#feature-distribution-and-newsroom).

Source: [PR Underground blog](https://www.prunderground.com/blog/social-media-boosts-a-new-offering-from-prunderground-com).

Link: https://www.newsprint.com/companies/pr-underground/#launch-V009

### PR Underground starts

Announced 2010.

PR Underground started in 2010 as an affordable press release distribution service.

Source: [PR Underground](https://www.prunderground.com/about).

Link: https://www.newsprint.com/companies/pr-underground/#launch-E457

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology