{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Press Hook: new features and launches\", https://www.newsprint.com/companies/press-hook/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/press-hook/",
  "markdown_url": "https://www.newsprint.com/companies/press-hook.md",
  "title": "Press Hook: new features and launches",
  "opening_answer": "We confirmed 4 product launches from Press Hook since May 2022. The latest, Free AI Pitch Generator, became available March 14, 2023. We also record 1 funding round and 1 new company.",
  "period": "October 2020 to March 14, 2023",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C042",
    "slug": "press-hook",
    "name": "Press Hook",
    "aliases": [],
    "site": "https://www.presshook.com/",
    "summary": "Press Hook is a PR marketplace for physical product brands. Brands build a digital press kit, and journalists post source and sample requests and browse brands on the platform. Brands answer requests, buy pitch packs or pay its team to pitch, and a dashboard shows views, replies and coverage.",
    "founded": 2020,
    "categories": [
      "requests"
    ],
    "status": "active",
    "price_note": "per month in USD: Basic $49 (intro price until Dec 31, list $99; first sample-request unlock free, then $49 each; pitch packs 10 for $250 or 25 for $450), Proactive $699 (unlimited sample-request unlocks, 100 pitches a month), Premium $1,499 (Press Hook's team writes and sends the pitches; 6-month minimum on monthly billing); agency bundles Proactive 5 brands $499 and 10 brands $999; six-monthly saves 12% and annual saves 20%; free for journalists; Premium is sales-led ('Talk to us')",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.presshook.com/blog"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Journalist requests and relationships"
    ]
  },
  "confirmed_product_launches": 4,
  "dated_product_launches": 4,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 6,
  "launches": [
    {
      "id": "V075",
      "company": "press-hook",
      "product": null,
      "title": "Free AI Pitch Generator",
      "summary": "A free tool that turns a few details about a product, service or story into an editable, media-ready pitch; built on OpenAI's GPT-3.",
      "kind": "feature",
      "features": [
        "pitch-writing"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2023-03-14",
      "available_on": "2023-03-14",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Press-Hook-Launches-Free-AI-Powered-Media-Pitch-Generator%C2%A0-157593.aspx",
          "name": "DestinationCRM",
          "quote": "Press Hook, a media relations platform provider, has launched an artificial intelligence-powered pitch generator that leverages OpenAI's GPT-3 language processing technology to help businesses and PR professionals generate editable, media-ready pitches within seconds.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "57ba2e8c3c0b6cb6b876d520dea94020f25c510b5d544e0d1fe66bf437ef501c"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing"
      },
      "url": "https://www.newsprint.com/companies/press-hook/#launch-V075",
      "issues": []
    },
    {
      "id": "V074",
      "company": "press-hook",
      "product": null,
      "title": "AI source requests with matching",
      "summary": "Journalists file a source request with a deadline and get instant suggestions of brands, products and experts on the platform; brands whose profile fits are notified. Built on GPT-3.",
      "kind": "feature",
      "features": [
        "journalist-requests",
        "journalist-research"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2023-03-01",
      "available_on": "2023-03-01",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.martechcube.com/press-hook-new-ai-tool-to-speed-journalists-sourcing-efforts/",
          "name": "MarTech Cube (Press Hook release)",
          "quote": "released a new AI-powered tool to help journalists and content creators file source requests for their stories and get immediate recommendations and responses from brands and agencies who fit the search criteria.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "9ff5c049548f5a40d7e35e6bba7731835b030e54109a47ed4e3bd7cdec7b60f5"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "journalist-requests": "https://www.newsprint.com/features/#feature-journalist-requests",
        "journalist-research": "https://www.newsprint.com/features/#feature-journalist-research"
      },
      "url": "https://www.newsprint.com/companies/press-hook/#launch-V074",
      "issues": []
    },
    {
      "id": "V073",
      "company": "press-hook",
      "product": null,
      "title": "Free AI Press Release Generator",
      "summary": "A free tool that turns a brand name, the news, a short description and a quote into an editable press release; built on OpenAI's GPT-3.",
      "kind": "feature",
      "features": [
        "release-writing"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2022-12-08",
      "available_on": "2022-12-08",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.presshook.com/blog/free-pr-tool",
          "name": "Press Hook blog",
          "quote": "Launched on Dec. 8, the Press Release Generator from media relations platform Press Hook allows any entrepreneur, PR pro, or marketer to quickly and painlessly craft a press release with little effort required.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "7789cc3754af6b05a95ca9d7507aa196ff32ae72ef63db8103568629b356588a"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "release-writing": "https://www.newsprint.com/features/#feature-release-writing"
      },
      "url": "https://www.newsprint.com/companies/press-hook/#launch-V073",
      "issues": []
    },
    {
      "id": "V072",
      "company": "press-hook",
      "product": null,
      "title": "In-Platform Messaging",
      "summary": "Direct messaging between members in which only media users can start the conversation.",
      "kind": "feature",
      "features": [
        "sending-and-follow-up"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2022-05-03",
      "available_on": "2022-05-03",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.presshook.com/blog/in-platform-messaging",
          "name": "Press Hook blog",
          "quote": "We are thrilled to announce the launch of Press Hook In-Platform Messaging, a proprietary new feature that requires all communication be initiated by media users.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "221a349b0d48e601c752baa2216ffaba6acd34140e75c32daf958012baac00be"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
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      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "sending-and-follow-up": "https://www.newsprint.com/features/#feature-sending-and-follow-up"
      },
      "url": "https://www.newsprint.com/companies/press-hook/#launch-V072",
      "issues": []
    },
    {
      "id": "E497",
      "company": "press-hook",
      "product": null,
      "title": "Press Hook raises $1.5 million",
      "summary": "Press Hook announced $1.5 million in venture funding led by Emergent Ventures, The Fund and TnT Ventures. The release calls it Brooklyn based; its 2024 terms give an Atlanta address.",
      "kind": "funding",
      "features": [],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2021-10-19",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prnewswire.com/news-releases/press-hook-a-tech-enabled-public-relations-platform-secures-1-5-million-in-funding-301403770.html",
          "name": "PR Newswire (Press Hook release)",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
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      },
      "recorded_on": "2026-10-19",
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      "updated_at": "2026-10-20",
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      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/press-hook/#launch-E497",
      "issues": []
    },
    {
      "id": "E496",
      "company": "press-hook",
      "product": null,
      "title": "Press Hook founded",
      "summary": "Michelle Songy founded Press Hook in October 2020, per the funding release; its own about page says a summer 2020 beta helped 50+ businesses and that it launched privately in the fall of 2020.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "requests"
      ],
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      "announced_on": "2020-10-01",
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      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.prnewswire.com/news-releases/press-hook-a-tech-enabled-public-relations-platform-secures-1-5-million-in-funding-301403770.html",
          "name": "PR Newswire (Press Hook release)",
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        }
      ],
      "verification": {
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      "recorded_on": "2026-10-19",
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      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/press-hook/#launch-E496",
      "issues": []
    }
  ]
}