# Prezly: new features and launches

URL: https://www.newsprint.com/companies/prezly/
Covers: 2010 to Oct. 28, 2026
Updated: 2026-10-29
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Prezly: new features and launches", https://www.newsprint.com/companies/prezly/, updated 2026-10-29

> We confirmed 19 product launches from Prezly since January 2020. The latest, Custom email footers and cookie statements per site language, became available Oct. 28, 2026. We also record 1 new company and 1 rebrand.

Prezly sells newsroom and media relations software to PR teams. It combines a newsroom, press releases, a contact CRM, email pitching from the user's own domain and coverage tracking. It has no searchable media database, so new contacts come from a paid list service or monitoring suggestions.

## Facts

- Site: [prezly.com](https://www.prezly.com/)
- Founded: 2010
- Category: Press release distribution and newsrooms
- Status: Active
- Price: USD as published, annual billing: Essential $120/mo, Standard $300/mo; month-to-month $175/$350. EUR €100/€250 annual, €150/€300 monthly. Enterprise custom.

## Every dated launch, newest first

### Custom email footers and cookie statements per site language

Available Oct. 28, 2026.

Prezly users can now write their own campaign email footer text and cookie banner statement in Privacy settings, with separate text for each site language. The feature is on Standard and Enterprise brand plans and all current Agency plans.

Features: [Distribution and newsroom](https://www.newsprint.com/features/#feature-distribution-and-newsroom), [Sending and follow-up](https://www.newsprint.com/features/#feature-sending-and-follow-up).

Source: [Prezly changelog](https://www.prezly.com/changelog/make-your-privacy-messages-your-own).

Link: https://www.newsprint.com/companies/prezly/#launch-L0XWC5141

### Build Audience (general release)

Available Oct. 5, 2026.

Builds a campaign's recipient list from selected criteria instead of the whole contact database.

Source: [Prezly (changelog)](https://www.prezly.com/changelog/build-audience-is-now-available-to-everyone).

In [PR software this week: Oct. 5 to 19, 2026](https://www.newsprint.com/updates/pr-software/2026-10-20/#launch-N110).

Link: https://www.newsprint.com/companies/prezly/#launch-N110

### Prezly Toolbox (beta): Contact Finder Chrome extension

Available Oct. 1, 2026. In beta.

A browser extension that collects potential contacts from articles while a user researches.

Source: [Prezly (changelog)](https://www.prezly.com/changelog/find-new-contacts-while-browsing-with-the-prezly-toolbox).

Link: https://www.newsprint.com/companies/prezly/#launch-N111

### Improved story search sorting

Available Sept. 3, 2026.

Prezly's story search now remembers each user's preferred sorting order, such as relevance or creation date.

Source: [Prezly Changelog](https://www.prezly.com/changelog/improved-story-search-sorting).

Link: https://www.newsprint.com/companies/prezly/#launch-E404

### Build audience for campaigns

Available Sept. 1, 2026.

Prezly began a limited Prezly Labs trial of 'Build audience', assembling campaign recipients from existing tags, past campaigns, saved views or pasted emails.

Source: [Prezly Changelog](https://www.prezly.com/changelog/build-more-focused-campaign-audiences).

Link: https://www.newsprint.com/companies/prezly/#launch-E402

### Import Google Docs directly into Stories

Available Aug. 20, 2026.

Prezly added the ability to import Google Docs content directly when creating a Story or from the Stories grid.

Source: [Prezly Changelog](https://www.prezly.com/changelog/import-google-docs-directly-into-stories).

Link: https://www.newsprint.com/companies/prezly/#launch-E398

### Text wraps around images in emails & Stories

Available Aug. 17, 2026.

Prezly added text-wrap layout so copy can flow alongside left- or right-positioned images in emails and Stories.

Source: [Prezly Changelog](https://www.prezly.com/changelog/text-can-wrap-around-images-in-emails-stories).

Link: https://www.newsprint.com/companies/prezly/#launch-E393

### Prezly MCP (AI assistant integration)

Available Aug. 17, 2026.

An MCP server letting supported AI assistants (Claude, ChatGPT, Gemini) draft stories, build media lists, and manage a Prezly account.

Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server).

[In the skills library](https://www.newsprint.com/skills/#launch-R524).

Source: [Prezly Changelog](https://www.prezly.com/changelog/connect-prezly-to-your-ai-assistant-with-mcp).

Link: https://www.newsprint.com/companies/prezly/#launch-R524

### AI story editorial review

Available Aug. 7, 2026. In beta.

Story Editor review button checks a story against a chosen style (journalist friendly, neutral, commercial) and offers one-click edits (ended).

Features: [Press release and content writing](https://www.newsprint.com/features/#feature-release-writing).

Source: [Prezly changelog](https://www.prezly.com/changelog/ai-story-editorial-review).

Link: https://www.newsprint.com/companies/prezly/#launch-R520

### Campaign and pitch smart subject suggestions

Available July 13, 2026. In beta.

A.I. generates 3-4 subject line suggestions with reasoning inside the campaign and pitch editors (ended).

Features: [Pitch writing](https://www.newsprint.com/features/#feature-pitch-writing).

Source: [Prezly changelog](https://www.prezly.com/changelog/campaign-and-pitch-smart-subject-suggestions).

Link: https://www.newsprint.com/companies/prezly/#launch-R492

### Fix Bounced Emails with Smart Suggestions

Available July 8, 2026.

An AI agent researches bounced contacts online and suggests replacement email addresses for review.

Features: [Sending and follow-up](https://www.newsprint.com/features/#feature-sending-and-follow-up).

Source: [Prezly changelog](https://www.prezly.com/changelog/fix-bounced-emails-with-smart-suggestions).

Link: https://www.newsprint.com/companies/prezly/#launch-R484

### Story templates

Available Sept. 25, 2025.

Adds reusable story templates for press releases and updates.

Features: [Press release and content writing](https://www.newsprint.com/features/#feature-release-writing).

Source: [Prezly (changelog)](https://www.prezly.com/changelog/page/8).

Link: https://www.newsprint.com/companies/prezly/#launch-N109

### Prezly Media Monitoring (built-in)

Available Nov. 20, 2024.

Tracks keyword mentions across 235,000 news sources inside Prezly and links coverage to the author, outlet and story.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Prezly (changelog)](https://www.prezly.com/changelog/new-feature-prezly-media-monitoring).

Link: https://www.newsprint.com/companies/prezly/#launch-N108

### Connect a coverage provider to Prezly (media monitoring)

Available Oct. 18, 2024.

Connects monitoring tools such as BelgaPress, Auxipress, Google Alerts and RSS feeds to collect coverage automatically.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Prezly (changelog)](https://www.prezly.com/changelog/page/10).

Link: https://www.newsprint.com/companies/prezly/#launch-N107

### 2023 product recap: auto-translator, version history, contact importer

Announced Jan. 10, 2024.

Prezly recapped 2023 updates including its auto-translator ("the first artificial intelligence (AI) tool in Prezly"), story version history, and a revamped contact importer.

Source: [Prezly News](https://www.prezly.com/news/gearing-you-up-for-2024-with-the-past-years-top-updates).

Link: https://www.newsprint.com/companies/prezly/#launch-E177

### AI auto-translation, powered by DeepL

Available Dec. 22, 2023.

Prezly launched an AI auto-translation feature powered by DeepL, letting users translate stories into 30 languages with one click.

Source: [Prezly News](https://www.prezly.com/news/prezlys-approach-on-ai-focus-on-useful-ai).

Link: https://www.newsprint.com/companies/prezly/#launch-E173

### AI Auto-translation

Available Dec. 22, 2023.

One-click AI translation of a Prezly story's text into 30 languages, powered by DeepL.

Features: [Press release and content writing](https://www.newsprint.com/features/#feature-release-writing).

Source: [Prezly Changelog](https://www.prezly.com/changelog/ai-auto-translation-is-available-in-beta).

Link: https://www.newsprint.com/companies/prezly/#launch-R091

### Pull in coverage from any RSS feed

Available March 1, 2023.

Brings press clippings, news results and Google Alerts into the Coverage dashboard from any RSS feed.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Prezly (changelog)](https://www.prezly.com/changelog/page/16).

Link: https://www.newsprint.com/companies/prezly/#launch-N106

### Newsrooms renamed to Sites

Announced Dec. 7, 2022.

Prezly renamed its "Newsrooms" product to "Sites" to reflect broader use beyond PR press releases, keeping all existing functionality.

Source: [Prezly News](https://www.prezly.com/news/newsrooms-has-a-new-name-sites).

Link: https://www.newsprint.com/companies/prezly/#launch-E137

### Coverage: upload, manage and report on media clippings

Available Jan. 17, 2020.

Lets users upload press clippings, link them to journalists and organizations, and report on them.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Prezly (changelog)](https://www.prezly.com/changelog/page/24).

Link: https://www.newsprint.com/companies/prezly/#launch-N105

### Prezly founded

Announced 2010.

Jesse Wynants and Gijs Nelissen started building Prezly after seeing press campaigns shared poorly at an agency; incorporated 2010 in Belgium.

Source: [Prezly About Us](https://www.prezly.com/about).

Link: https://www.newsprint.com/companies/prezly/#launch-E013

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology