# Pricefx: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pricefx/
Covers: July 15, 2025 to Aug. 19, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Pricefx: what it sells, price and AI features", https://www.newsprint.com/companies/pricefx/, updated 2026-11-11

> Pricefx is on the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated Aug. 19, 2026.

"Smarter pricing. Higher margin. AI built in." Pricefx unifies pricing and quoting for complex B2B companies, sold to pricing teams and to sellers through quoting, negotiation guidance and agreements. A library of 125 pricing agents scans pricing, quoting and transaction data to flag margin leaks and discount problems, and AI optimization recommends list prices and deal prices. Source: [pricefx.com](https://www.pricefx.com/).

## Facts

- Site: [pricefx.com](https://www.pricefx.com/)
- Founded: [2011](https://www.newsprint.com/research/revenue-operations-software/#co-pricefx)
- Category: CPQ, pricing and deal desk
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pricefx)

"Smarter pricing. Higher margin. AI built in." Pricefx unifies pricing and quoting for complex B2B companies, sold to pricing teams and to sellers through quoting, negotiation guidance and agreements. A library of 125 pricing agents scans pricing, quoting and transaction data to flag margin leaks and discount problems, and AI optimization recommends list prices and deal prices. Source: [pricefx.com](https://www.pricefx.com/).

- Category: CPQ, pricing and deal desk
- Price: not published; sales-led
- AI capabilities: Named agent, Revenue analytics, MCP or agent API and Quoting and pricing
- Scale: Established: a public parent, or a disclosed customer base (Private; Pricefx says hundreds of top enterprises use it, and IDC and Gartner both rate it a leader)
- Founded: 2011

Sources: [pricefx.com](https://www.pricefx.com/), [silicon.co.uk](https://www.silicon.co.uk/press-release/pricefx-unveils-125-agents-to-help-leaders-protect-margins-and-drive-growth), [pricefx.com](https://www.pricefx.com/content/news/pricefx-works-with-ai-assistants-pricefx) and [itbrief.news](https://itbrief.news/story/pricefx-adds-bring-your-own-ai-to-pricing-platform).

## Launches and dated events, newest first

### Pricefx opens its platform to customers' own AI assistants

Launch, Aug. 19, 2026. Pricefx introduced a bring-your-own-AI feature on the Model Context Protocol so teams can query live pricing data, margins, discounts and quote data from Microsoft Copilot, Claude or ChatGPT. An early adopter program starts in October 2026 with general availability planned for early 2027.

Source: [Vendor release](https://www.pricefx.com/content/news/pricefx-works-with-ai-assistants-pricefx). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pricefx).

### Pricefx unveils 125 pricing agents

Launch, July 15, 2025. Pricefx launched 125 prebuilt agents, plus a no-code way to build custom agents in under 10 minutes. The agents scan pricing, quoting, customer, product and transaction data continuously and recommend targeted actions on margin leakage, discounts, upside and accounts.

Source: [Business Wire release via Silicon UK](https://www.silicon.co.uk/press-release/pricefx-unveils-125-agents-to-help-leaders-protect-margins-and-drive-growth). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-pricefx).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology