{ "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/" }, "cite_as": "Newsprint, \"PRmax: what it sells, price and AI features\", https://www.newsprint.com/companies/prmax/, updated 2026-11-11", "updated_at": "2026-11-11", "url": "https://www.newsprint.com/companies/prmax/", "markdown_url": "https://www.newsprint.com/companies/prmax.md", "title": "PRmax: what it sells, price and AI features", "opening_answer": "PRmax is on the PR software map. We record 7 dated launches and events for it. The latest is dated July 10, 2026.", "period": "March 16, 2007 to July 10, 2026", "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology", "company": { "id": "C113", "slug": "prmax", "name": "PRmax", "aliases": [], "site": "https://www.prmax.co.uk/", "summary": null, "founded": 2007, "categories": [ "suite" ], "status": "active", "price_note": "published in GBP, excl. VAT: Solo GBP 1,600/yr (1 user), Team GBP 2,700/yr (5 users), Press Office from GBP 5,000/yr (20+ users), Campaign mode GBP 350/month with no contract (1 user); print and broadcast monitoring is an add-on; annual contracts auto-renew; free trial offered", "update_channels": [ { "kind": "social", "url": "https://x.com/PRmaxUK" }, { "kind": "social", "url": "https://www.linkedin.com/company/574864" } ], "updated_at": "2026-10-20", "off_map": null, "merged_into": null, "category_names": [ "PR suites" ] }, "confirmed_product_launches": 4, "dated_product_launches": 4, "undated_launches": 0, "launches_data_url": "https://www.newsprint.com/data/launches.json", "count": 7, "launches": [ { "id": "LWN91E1HJ", "company": "prmax", "product": null, "title": "Moves to new published plans from £1,600 a year and a £350 project option", "summary": "PRmax now publishes plans from £1,600 a year. A short-term project option starts at £350. Journalist requests come with every plan.", "kind": "pricing", "features": [], "tags": [], "categories": [ "suite" ], "tech": null, "stage": null, "announced_on": "2026-07-10", "available_on": null, "date_precision": "day", "sources": [ { "url": "https://prnewslink.net/releases/e-1/37470.html", "name": "PRnewslink (PRmax release)", "quote": "We publicly list pricing from £1,600 per year, with a project option from £350, making enterprise style functionality accessible to smaller organisations.", "retrieved_at": "2026-11-05" } ], "verification": { "status": "confirmed", "model": "claude-opus-5-5", "checked_at": "2026-11-05", "content_hash": "f355605b627ca347228d3ba30340012edf537e6e9a790b847a27171313d8ffd7" }, "recorded_on": "2026-11-05", "issue": null, "supersedes": null, "updated_at": "2026-11-05", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": {}, "url": "https://www.newsprint.com/companies/prmax/#launch-LWN91E1HJ", "issues": [] }, { "id": "V076", "company": "prmax", "product": null, "title": "Journalist requests", "summary": "Live journalist requests supplied by Dot Star Media are delivered to PRmax subscribers by email across 29 topic categories. They are included in every plan. The same release says a refreshed website launched.", "kind": "feature", "features": [ "journalist-requests" ], "tags": [], "categories": [ "suite" ], "tech": "rules", "stage": "ga", "announced_on": "2026-07-10", "available_on": "2026-07-10", "date_precision": "day", "sources": [ { "url": "https://prnewslink.net/releases/e-1/37470.html", "name": "PRnewslink (PRmax press release)", "quote": "PRmax, an independent UK PR software platform, has added a new journalist requests feature to its service", "retrieved_at": "2026-10-19" } ], "verification": { "status": "confirmed", "model": null, "checked_at": "2026-10-19", "content_hash": "b3d43600a0459972b576c419554a4f2c646d3df177155a70b93073896e228dd5" }, "recorded_on": "2026-10-19", "issue": null, "supersedes": null, "updated_at": "2026-10-20", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": { "journalist-requests": "https://www.newsprint.com/features/journalist-requests/" }, "url": "https://www.newsprint.com/companies/prmax/#launch-V076", "issues": [] }, { "id": "LBYQG17J9", "company": "prmax", "product": null, "title": "Adds bulk import of contact lists for new subscribers", "summary": "Max Bulky lets teams moving to PRmax import their whole contact database at once. It replaces manual entry of contacts.", "kind": "feature", "features": [ "pr-crm", "media-database" ], "tags": [], "categories": [ "suite" ], "tech": "rules", "stage": "ga", "announced_on": "2026-02-03", "available_on": "2026-02-03", "date_precision": "day", "sources": [ { "url": "https://prnewslink.net/releases/e-1/36691.html", "name": "PRnewslink (PRmax release)", "quote": "We now offer bulk contact imports.", "retrieved_at": "2026-11-05" } ], "verification": { "status": "confirmed", "model": "claude-opus-5-5", "checked_at": "2026-11-05", "content_hash": "287489ceaef6fc091f338378a2adbc8657d6ac4cc5686a157e549360b2366af2" }, "recorded_on": "2026-11-05", "issue": null, "supersedes": null, "updated_at": "2026-11-05", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": { "pr-crm": "https://www.newsprint.com/features/pr-crm/", "media-database": "https://www.newsprint.com/features/media-database/" }, "url": "https://www.newsprint.com/companies/prmax/#launch-LBYQG17J9", "issues": [] }, { "id": "LDRP69GRS", "company": "prmax", "product": null, "title": "Includes more free sending-domain authentications in every plan", "summary": "Max ID raises the number of sending domains each plan can authenticate at no extra cost. Authenticated domains help releases reach inboxes instead of spam folders.", "kind": "pricing", "features": [ "sending-and-follow-up" ], "tags": [], "categories": [ "suite" ], "tech": null, "stage": null, "announced_on": "2026-02-03", "available_on": null, "date_precision": "day", "sources": [ { "url": "https://prnewslink.net/releases/e-1/36691.html", "name": "PRnewslink (PRmax release)", "quote": "We’re increasing the number of domain authentications available free at every subscription level.", "retrieved_at": "2026-11-05" } ], "verification": { "status": "confirmed", "model": "claude-opus-5-5", "checked_at": "2026-11-05", "content_hash": "a76258b0621f0d94bdfc4d4fd360adf9a2e70449790205feecab63455959fc76" }, "recorded_on": "2026-11-05", "issue": null, "supersedes": null, "updated_at": "2026-11-05", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": { "sending-and-follow-up": "https://www.newsprint.com/features/sending-and-follow-up/" }, "url": "https://www.newsprint.com/companies/prmax/#launch-LDRP69GRS", "issues": [] }, { "id": "LFJ5J2X0X", "company": "prmax", "product": null, "title": "Adds open and spam-report tracking for press release sends", "summary": "Max Response Tracker shows which named journalists opened a release and who marked it as spam. It is on every plan.", "kind": "feature", "features": [ "sending-and-follow-up", "reporting-and-measurement" ], "tags": [], "categories": [ "suite" ], "tech": "rules", "stage": "ga", "announced_on": "2026-02-03", "available_on": "2026-02-03", "date_precision": "day", "sources": [ { "url": "https://prnewslink.net/releases/e-1/36691.html", "name": "PRnewslink (PRmax release)", "quote": "First up is our new distribution tracking system; because shouting into the void is soul destroying.", "retrieved_at": "2026-11-05" } ], "verification": { "status": "confirmed", "model": "claude-opus-5-5", "checked_at": "2026-11-05", "content_hash": "641f3a2e450da1399e00269c439315f1bad1f6a74321bc00dab0c629915d72a9" }, "recorded_on": "2026-11-05", "issue": null, "supersedes": null, "updated_at": "2026-11-05", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": { "sending-and-follow-up": "https://www.newsprint.com/features/sending-and-follow-up/", "reporting-and-measurement": "https://www.newsprint.com/features/reporting-and-measurement/" }, "url": "https://www.newsprint.com/companies/prmax/#launch-LFJ5J2X0X", "issues": [] }, { "id": "LSA501GDP", "company": "prmax", "product": null, "title": "Adds link and attachment click tracking with CSV export for releases", "summary": "Max RPM counts clicks on links and backlinks and downloads of attachments in each release. Users can export the data to CSV to build the next list. It is on Agency and Enterprise plans.", "kind": "feature", "features": [ "sending-and-follow-up", "reporting-and-measurement" ], "tags": [], "categories": [ "suite" ], "tech": "rules", "stage": "ga", "announced_on": "2026-02-03", "available_on": "2026-02-03", "date_precision": "day", "sources": [ { "url": "https://prnewslink.net/releases/e-1/36691.html", "name": "PRnewslink (PRmax release)", "quote": "Max RPM is live RIGHT NOW", "retrieved_at": "2026-11-05" } ], "verification": { "status": "confirmed", "model": "claude-opus-5-5", "checked_at": "2026-11-05", "content_hash": "e70eca8a0ce75865f661930a8c5bb1f0b80b7627e914eff7502653b91d1547c6" }, "recorded_on": "2026-11-05", "issue": null, "supersedes": null, "updated_at": "2026-11-05", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": { "sending-and-follow-up": "https://www.newsprint.com/features/sending-and-follow-up/", "reporting-and-measurement": "https://www.newsprint.com/features/reporting-and-measurement/" }, "url": "https://www.newsprint.com/companies/prmax/#launch-LSA501GDP", "issues": [] }, { "id": "E498", "company": "prmax", "product": null, "title": "PRMAX LIMITED incorporated", "summary": "PRMAX LIMITED, the company behind PRmax, was incorporated in England and Wales on 16 March 2007; it is still active.", "kind": "founded", "features": [], "tags": [], "categories": [ "suite" ], "tech": null, "stage": null, "announced_on": "2007-03-16", "available_on": null, "date_precision": "day", "sources": [ { "url": "https://find-and-update.company-information.service.gov.uk/company/06166158", "name": "Companies House", "quote": null, "retrieved_at": null } ], "verification": { "status": "confirmed", "model": null, "checked_at": "2026-10-19", "content_hash": "7daec2e17faeb107654bb034908317ec6f5753bc25427fb5c2e045e7cf2c205e" }, "recorded_on": "2026-10-19", "issue": null, "supersedes": null, "updated_at": "2026-10-20", "skill_grade": null, "needs_paid_data": null, "install_url": null, "recognition": null, "people": [], "feature_urls": {}, "url": "https://www.newsprint.com/companies/prmax/#launch-E498", "issues": [] } ], "launch_list": false, "indexed": true, "summary": { "text": "\"The complete PR & Comms Platform. Now with journalist requests included.\" A UK PR platform sold as one annual price: a UK media and influencer database with some international contacts, unlimited HTML press release and SEO news distribution (published to PRnewslink), online and social media monitoring (print and broadcast as add-ons), delivery and open analytics, online newsrooms and press office management. Journalist requests from Dot Star Media were added in July 2026. No AI features are claimed on the pages read. Built by the team behind the Mediadisk PR software package.", "source": { "name": "prmax.co.uk", "url": "https://www.prmax.co.uk/" }, "from": "map" }, "maps": [ { "map": "ai-for-pr", "title": "The PR software map", "url": "https://www.newsprint.com/research/pr-software/#co-prmax", "section": "companies", "name": "PRmax", "site": "https://www.prmax.co.uk/", "category": "PR suites", "what": "\"The complete PR & Comms Platform. Now with journalist requests included.\" A UK PR platform sold as one annual price: a UK media and influencer database with some international contacts, unlimited HTML press release and SEO news distribution (published to PRnewslink), online and social media monitoring (print and broadcast as add-ons), delivery and open analytics, online newsrooms and press office management. Journalist requests from Dot Star Media were added in July 2026. No AI features are claimed on the pages read. Built by the team behind the Mediadisk PR software package.", "what_source": { "name": "prmax.co.uk", "url": "https://www.prmax.co.uk/" }, "price": "published in GBP, excl. VAT: Solo GBP 1,600/yr (1 user), Team GBP 2,700/yr (5 users), Press Office from GBP 5,000/yr (20+ users), Campaign mode GBP 350/month with no contract (1 user); print and broadcast monitoring is an add-on; annual contracts auto-renew; free trial offered", "price_published": false, "capabilities": { "label": "Covers", "items": [ "Discover", "Search", "Pitch", "Measure" ] }, "scale_tier": 4, "scale": "No disclosed scale (PRMAX LIMITED incorporated 2007-03-16 (Companies House); run by the former Mediadisk team (vendor About page); no customer count, funding or revenue disclosed)", "founded": "2007", "founded_source": null, "fate": null, "sources": [ { "name": "prmax.co.uk", "url": "https://www.prmax.co.uk/" } ], "more_sources": 7, "cross_listed": false } ], "off_map_url": null, "timeline": [ { "id": "launch-V076", "url": "https://www.newsprint.com/companies/prmax/#launch-V076", "on": "2026-07-10", "date_precision": "day", "title": "Journalist requests", "summary": "Live journalist requests supplied by Dot Star Media are delivered to PRmax subscribers by email across 29 topic categories. They are included in every plan. The same release says a refreshed website launched.", "kind": "Product launch", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "PRnewslink (PRmax press release)", "url": "https://prnewslink.net/releases/e-1/37470.html" } }, { "id": "launch-LWN91E1HJ", "url": "https://www.newsprint.com/companies/prmax/#launch-LWN91E1HJ", "on": "2026-07-10", "date_precision": "day", "title": "Moves to new published plans from £1,600 a year and a £350 project option", "summary": "PRmax now publishes plans from £1,600 a year. A short-term project option starts at £350. Journalist requests come with every plan.", "kind": "Pricing change", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "PRnewslink (PRmax release)", "url": "https://prnewslink.net/releases/e-1/37470.html" } }, { "id": "launch-LBYQG17J9", "url": "https://www.newsprint.com/companies/prmax/#launch-LBYQG17J9", "on": "2026-02-03", "date_precision": "day", "title": "Adds bulk import of contact lists for new subscribers", "summary": "Max Bulky lets teams moving to PRmax import their whole contact database at once. It replaces manual entry of contacts.", "kind": "Product launch", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "PRnewslink (PRmax release)", "url": "https://prnewslink.net/releases/e-1/36691.html" } }, { "id": "launch-LSA501GDP", "url": "https://www.newsprint.com/companies/prmax/#launch-LSA501GDP", "on": "2026-02-03", "date_precision": "day", "title": "Adds link and attachment click tracking with CSV export for releases", "summary": "Max RPM counts clicks on links and backlinks and downloads of attachments in each release. Users can export the data to CSV to build the next list. It is on Agency and Enterprise plans.", "kind": "Product launch", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "PRnewslink (PRmax release)", "url": "https://prnewslink.net/releases/e-1/36691.html" } }, { "id": "launch-LFJ5J2X0X", "url": "https://www.newsprint.com/companies/prmax/#launch-LFJ5J2X0X", "on": "2026-02-03", "date_precision": "day", "title": "Adds open and spam-report tracking for press release sends", "summary": "Max Response Tracker shows which named journalists opened a release and who marked it as spam. It is on every plan.", "kind": "Product launch", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "PRnewslink (PRmax release)", "url": "https://prnewslink.net/releases/e-1/36691.html" } }, { "id": "launch-LDRP69GRS", "url": "https://www.newsprint.com/companies/prmax/#launch-LDRP69GRS", "on": "2026-02-03", "date_precision": "day", "title": "Includes more free sending-domain authentications in every plan", "summary": "Max ID raises the number of sending domains each plan can authenticate at no extra cost. Authenticated domains help releases reach inboxes instead of spam folders.", "kind": "Pricing change", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "PRnewslink (PRmax release)", "url": "https://prnewslink.net/releases/e-1/36691.html" } }, { "id": "launch-E498", "url": "https://www.newsprint.com/companies/prmax/#launch-E498", "on": "2007-03-16", "date_precision": "day", "title": "PRMAX LIMITED incorporated", "summary": "PRMAX LIMITED, the company behind PRmax, was incorporated in England and Wales on 16 March 2007; it is still active.", "kind": "Founded", "from": { "name": "The launch record", "url": "https://www.newsprint.com/launches/" }, "source": { "name": "Companies House", "url": "https://find-and-update.company-information.service.gov.uk/company/06166158" } } ] }