{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Propel: new features and launches\", https://www.newsprint.com/companies/propel/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/propel/",
  "markdown_url": "https://www.newsprint.com/companies/propel.md",
  "title": "Propel: new features and launches",
  "opening_answer": "We confirmed 18 product launches from Propel since 2018. The latest, Automatic follow-up cancellation when a journalist replies, became available Oct. 15, 2026. We also record 1 funding round and 1 new company.",
  "period": "2018 to Oct. 15, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C048",
    "slug": "propel",
    "name": "Propel",
    "aliases": [],
    "site": "https://propel-ai.com/",
    "summary": "Propel sells a PR CRM with an AI agent to PR teams. It includes a journalist database, AI pitch drafts sent from Gmail or Outlook, and media monitoring with brand mention alerts. Business Outcomes reporting shows ROI and team performance on dashboards.",
    "founded": 2019,
    "categories": [
      "ai-assistant"
    ],
    "status": "active",
    "price_note": "not published; Essentials, Pro and Premium are gated by seats and alert volume",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://propel-ai.com/blog"
      },
      {
        "kind": "newsroom",
        "url": "https://propel-ai.com/newsroom"
      },
      {
        "kind": "social",
        "url": "https://x.com/Propel_AI"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "AI PR assistants and agents"
    ]
  },
  "confirmed_product_launches": 18,
  "dated_product_launches": 18,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 20,
  "launches": [
    {
      "id": "K12",
      "company": "propel",
      "product": null,
      "title": "Automatic follow-up cancellation when a journalist replies",
      "summary": "If a journalist replies before a scheduled follow-up goes out, Propel cancels the follow-up.",
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      "features": [
        "sending-and-follow-up"
      ],
      "tags": [],
      "categories": [
        "ai-assistant"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2026-10-15",
      "available_on": "2026-10-15",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://propel-ai.com/blog/propel-ai-pr-tool-updates-october-2026",
          "name": "Propel blog",
          "quote": "If a journalist replies before a scheduled follow-up goes out, we now cancel that follow-up automatically.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
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        "checked_at": "2026-10-19",
        "content_hash": "f65cd2fe9b3a96c11e5f0a579e720eb3a89c6efa28ae42f4b744d511c5e4653f"
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      "recorded_on": "2026-10-19",
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        "sending-and-follow-up": "https://www.newsprint.com/features/#feature-sending-and-follow-up"
      },
      "url": "https://www.newsprint.com/companies/propel/#launch-K12",
      "issues": []
    },
    {
      "id": "K13",
      "company": "propel",
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      "title": "Contact notes in the Gmail and Outlook plugin",
      "summary": "Notes added to a contact now show in the Propel plugin inside Gmail and Outlook while pitching.",
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          "url": "https://propel-ai.com/blog/propel-ai-pr-tool-updates-october-2026",
          "name": "Propel blog",
          "quote": "The same notes now follow you into Gmail and Outlook through our plugin.",
          "retrieved_at": "2026-10-19"
        }
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    },
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      "title": "PropeLLM (First Large Language Model Built for PR)",
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          "url": "https://propel-ai.com/newsroom/propel-ai-launches-the-first-llm-built-for-pr-professionals",
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      "summary": "Signal AI and Propel AI announced a strategic partnership pairing Signal AI's media monitoring with Propel's journalist targeting and outreach.",
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    {
      "id": "E219",
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      "title": "Propel 2.0 GA, re-marketed as \"first AI agent for PR\"",
      "summary": "Propel took Propel 2.0's AI media database and AI-personalized email intros out of beta and re-marketed the release as the \"first AI agent for PR.\"",
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      "summary": "Propel 2.0 takes the AI media database out of beta and adds Projects, analytics and self-checkout.",
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          "name": "Propel newsroom (Propel Launches Propel 2.0)",
          "quote": "AI-Powered Media Database: The first fully out-of-beta media database that allows PR professionals to quickly identify the right journalists based on their latest coverage.",
          "retrieved_at": "2026-10-14"
        }
      ],
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    },
    {
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      "summary": "Generative AI in Propel's Gmail/Outlook plugin that drafts a personalized pitch, including a lead paragraph based on a journalist's recent articles.",
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          "quote": "monitoring includes the first non-vanity metrics for objectively benchmarking the quality and impact of coverage by analyzing over a dozen data points",
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      "summary": "Schedule all follow-up pitches for a campaign in one batch while keeping each one personal.",
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