{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Prsona: what it sells, price and AI features\", https://www.newsprint.com/companies/prsona/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/prsona/",
  "markdown_url": "https://www.newsprint.com/companies/prsona.md",
  "title": "Prsona: what it sells, price and AI features",
  "opening_answer": "Prsona is on the PR software map. We record 1 dated launch or event for it. The latest is dated 2026.",
  "period": "2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C125",
    "slug": "prsona",
    "name": "Prsona",
    "aliases": [],
    "site": "https://www.prsona.io/",
    "summary": null,
    "founded": 2026,
    "categories": [
      "ai-assistant"
    ],
    "status": "active",
    "price_note": "Solo free (10 lifetime credits); Launch $30/seat/mo (300 credits); Accelerate $50/seat/mo (1,500 credits); ~20% off annual ($24/$40); Command custom",
    "update_channels": [],
    "updated_at": "2026-10-20",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "AI PR assistants and agents"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 1,
  "launches": [
    {
      "id": "E317",
      "company": "prsona",
      "product": null,
      "title": "Prsona founded",
      "summary": "Prsona founded in early 2026 by solo operator Dalton after a year evaluating B2B sales tools internally.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "ai-assistant"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2026-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://www.prsona.io/about",
          "name": "Prsona About page",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "cd98c6ab5e3482011f971fc7255c4df2d95a1b343a404fd2c10797a0afecdc1b"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/prsona/#launch-E317",
      "issues": []
    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "A B2B sales and SDR cold-outreach Chrome extension. The PR page reuses the same personalisation engine; there is no journalist search anywhere on the site.",
    "source": {
      "name": "prsona.io",
      "url": "https://www.prsona.io/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-prsona",
      "section": "companies",
      "name": "Prsona",
      "site": "https://www.prsona.io/",
      "category": "AI PR assistants and agents",
      "what": "A B2B sales and SDR cold-outreach Chrome extension. The PR page reuses the same personalisation engine; there is no journalist search anywhere on the site.",
      "what_source": {
        "name": "prsona.io",
        "url": "https://www.prsona.io/"
      },
      "price": "Solo free (10 lifetime credits); Launch $30/seat/mo (300 credits); Accelerate $50/seat/mo (1,500 credits); ~20% off annual ($24/$40); Command custom",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Pitch"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (pre-revenue as of May 2026 (~0 paying customers); solo founder, no outside investment; Chrome extension pending Web Store re-submission)",
      "founded": "2026",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "prsona.io",
          "url": "https://www.prsona.io/"
        }
      ],
      "more_sources": 1,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "launch-E317",
      "url": "https://www.newsprint.com/companies/prsona/#launch-E317",
      "on": "2026-01-01",
      "date_precision": "year",
      "title": "Prsona founded",
      "summary": "Prsona founded in early 2026 by solo operator Dalton after a year evaluating B2B sales tools internally.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Prsona About page",
        "url": "https://www.prsona.io/about"
      }
    }
  ]
}