{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"PublicRelay: new features and launches\", https://www.newsprint.com/companies/publicrelay/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/publicrelay/",
  "markdown_url": "https://www.newsprint.com/companies/publicrelay.md",
  "title": "PublicRelay: new features and launches",
  "opening_answer": "We confirmed 11 product launches from PublicRelay since June 2012. The latest, Introduces the Media Reputation Score, was announced Jan. 15, 2026. We also record 1 funding round and 1 new company.",
  "period": "2008 to Jan. 15, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C050",
    "slug": "publicrelay",
    "name": "PublicRelay",
    "aliases": [],
    "site": "https://www.publicrelay.com/",
    "summary": "PublicRelay sells media measurement backed by human analysts to enterprise communications teams. Its Sensei dashboards give a Reputation Score and a Media Quality Score that analysts check. Horizon Scans study where narratives may go, Spark tracks social conversation, and Echo monitors citations in generative AI.",
    "founded": 2008,
    "categories": [
      "monitoring"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [
      {
        "kind": "newsroom",
        "url": "https://publicrelay.com/news/further-innovation-on-the-horizon-with-executive-hire-brendon-odonovan/"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Media monitoring and analysis"
    ]
  },
  "confirmed_product_launches": 11,
  "dated_product_launches": 10,
  "undated_launches": 1,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 12,
  "launches": [
    {
      "id": "L1TSKVEFR",
      "company": "publicrelay",
      "product": null,
      "title": "Introduces the Media Reputation Score",
      "summary": "A proprietary metric that scores a brand's media reputation, with driver analysis, stakeholder views, peer benchmarks and a campaign ROI calculator. PublicRelay builds it with GenAI plus human analysts.",
      "kind": "product",
      "features": [
        "reporting-and-measurement",
        "coverage-analysis"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "llm",
      "stage": null,
      "announced_on": "2026-01-15",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://web.archive.org/web/20260121051008/https://publicrelay.com/blog/the-next-frontier-of-reputation-measurement/",
          "name": "PublicRelay blog (original URL publicrelay.com/blog/the-next-frontier-of-reputation-measurement/ now redirects to the homepage)",
          "quote": "PublicRelay’s Media Reputation Score is designed to close that gap.",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "claude-opus-5-5",
        "checked_at": "2026-10-26",
        "content_hash": "b7ab5efa1f49ddf601632982fff299d3bc5c1742865ac617a3b8bae83d2df16b"
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      "recorded_on": "2026-10-26",
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      "updated_at": "2026-10-26",
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      "feature_urls": {
        "reporting-and-measurement": "https://www.newsprint.com/features/#feature-reporting-and-measurement",
        "coverage-analysis": "https://www.newsprint.com/features/#feature-coverage-analysis"
      },
      "url": "https://www.newsprint.com/companies/publicrelay/#launch-L1TSKVEFR",
      "issues": []
    },
    {
      "id": "E117",
      "company": "publicrelay",
      "product": null,
      "title": "Predictive Analytics Suite (StormWatch, Competitive Predictor)",
      "summary": "PublicRelay launched an industry-first Predictive Analytics Suite comprising StormWatch and Competitive Predictor.",
      "kind": "feature",
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      "tech": null,
      "stage": "ga",
      "announced_on": "2022-02-01",
      "available_on": "2022-02-01",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prnewswire.com/news-releases/publicrelay-launches-industry-first-predictive-analytics-offering-301472250.html",
          "name": "PR Newswire (PublicRelay release)",
          "quote": null,
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      "url": "https://www.newsprint.com/companies/publicrelay/#launch-E117",
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    },
    {
      "id": "R041",
      "company": "publicrelay",
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      "title": "StormWatch",
      "summary": "AI alerts giving advance notice that an article is about to go viral on social media, for a brand or its competitors.",
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          "name": "PR Newswire",
          "quote": "made possible by recent developments in artificial intelligence",
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      ],
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      "url": "https://www.newsprint.com/companies/publicrelay/#launch-R041",
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    },
    {
      "id": "R042",
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      "title": "Competitive Predictor",
      "summary": "Analyzes media coverage to predict what messages competitors will focus on next and which reporters they'll target.",
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          "name": "PR Newswire",
          "quote": "made possible by recent developments in artificial intelligence",
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      },
      "url": "https://www.newsprint.com/companies/publicrelay/#launch-R042",
      "issues": []
    },
    {
      "id": "E109",
      "company": "publicrelay",
      "product": null,
      "title": "Social Media Brand Analysis",
      "summary": "PublicRelay announced a social media brand analysis solution for communications leaders on 2021-12-07; the solution became available in January 2022.",
      "kind": "feature",
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        "monitoring"
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          "url": "https://www.prnewswire.com/news-releases/publicrelay-launches-social-media-brand-analysis-for-communications-leaders-301438080.html",
          "name": "PR Newswire (PublicRelay release)",
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    },
    {
      "id": "E107",
      "company": "publicrelay",
      "product": null,
      "title": "Tritium Partners Growth Investment",
      "summary": "PublicRelay received a strategic growth investment from private equity firm Tritium Partners; deal size undisclosed.",
      "kind": "funding",
      "features": [],
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        "monitoring"
      ],
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    },
    {
      "id": "N359",
      "company": "publicrelay",
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      "title": "Predictive Alerts",
      "summary": "PublicRelay emails an alert when its model predicts that a news story will be widely shared on social media.",
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      "announced_on": "2020-09-09",
      "available_on": "2020-09-09",
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      "sources": [
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          "url": "https://www.publicrelay.com/blog/publicrelay-announces-predictive-alerts-the-latest-innovation-in-earned-social-analytics/",
          "name": "PublicRelay (read from the 2021 web.archive.org copy)",
          "quote": "advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.",
          "retrieved_at": "2026-10-14"
        }
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      "summary": "PublicRelay expanded monitoring to non-English content with real-time translation.",
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          "quote": "Real-time translation of media from a broad variety of languages increases communications team's understanding of news coverage quickly and efficiently.",
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      "summary": "PublicRelay released custom-built dashboards of analyst-curated metrics.",
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          "name": "PublicRelay (news, read from the 2022 web.archive.org copy)",
          "quote": "announced a new analytics and reporting dashboard for its best-in-class media monitoring and measurement product suite.",
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      "summary": "PublicRelay added a tool that prioritizes and ranks news outlets as part of its influencer suite.",
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          "name": "PublicRelay (news, read from the 2022 web.archive.org copy)",
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      "summary": "PublicRelay added an executive reporting view that maps which outlets and people to engage first.",
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          "name": "PublicRelay (news, read from the 2022 web.archive.org copy)",
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      "title": "Founded",
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}