# PublicRelay: new features and launches

URL: https://www.newsprint.com/companies/publicrelay/
Covers: 2008 to Jan. 15, 2026
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "PublicRelay: new features and launches", https://www.newsprint.com/companies/publicrelay/, updated 2026-10-28

> We confirmed 11 product launches from PublicRelay since June 2012. The latest, Introduces the Media Reputation Score, was announced Jan. 15, 2026. We also record 1 funding round and 1 new company.

PublicRelay sells media measurement backed by human analysts to enterprise communications teams. Its Sensei dashboards give a Reputation Score and a Media Quality Score that analysts check. Horizon Scans study where narratives may go, Spark tracks social conversation, and Echo monitors citations in generative AI.

## Facts

- Site: [publicrelay.com](https://www.publicrelay.com/)
- Founded: 2008
- Category: Media monitoring and analysis
- Status: Active

## Every dated launch, newest first

### Introduces the Media Reputation Score

Announced Jan. 15, 2026.

A proprietary metric that scores a brand's media reputation, with driver analysis, stakeholder views, peer benchmarks and a campaign ROI calculator. PublicRelay builds it with GenAI plus human analysts.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [PublicRelay blog (original URL publicrelay.com/blog/the-next-frontier-of-reputation-measurement/ now redirects to the homepage)](https://web.archive.org/web/20260121051008/https://publicrelay.com/blog/the-next-frontier-of-reputation-measurement/).

Link: https://www.newsprint.com/companies/publicrelay/#launch-L1TSKVEFR

### Predictive Analytics Suite (StormWatch, Competitive Predictor)

Available Feb. 1, 2022.

PublicRelay launched an industry-first Predictive Analytics Suite comprising StormWatch and Competitive Predictor.

Source: [PR Newswire (PublicRelay release)](https://www.prnewswire.com/news-releases/publicrelay-launches-industry-first-predictive-analytics-offering-301472250.html).

Link: https://www.newsprint.com/companies/publicrelay/#launch-E117

### StormWatch

Announced Feb. 1, 2022.

AI alerts giving advance notice that an article is about to go viral on social media, for a brand or its competitors.

Features: [Trend detection](https://www.newsprint.com/features/#feature-trend-detection).

Source: [PR Newswire](https://www.prnewswire.com/news-releases/publicrelay-launches-industry-first-predictive-analytics-offering-301472250.html).

Link: https://www.newsprint.com/companies/publicrelay/#launch-R041

### Competitive Predictor

Announced Feb. 1, 2022.

Analyzes media coverage to predict what messages competitors will focus on next and which reporters they'll target.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [PR Newswire](https://www.prnewswire.com/news-releases/publicrelay-launches-industry-first-predictive-analytics-offering-301472250.html).

Link: https://www.newsprint.com/companies/publicrelay/#launch-R042

### Social Media Brand Analysis

Available Dec. 7, 2021.

PublicRelay announced a social media brand analysis solution for communications leaders on 2021-12-07; the solution became available in January 2022.

Source: [PR Newswire (PublicRelay release)](https://www.prnewswire.com/news-releases/publicrelay-launches-social-media-brand-analysis-for-communications-leaders-301438080.html).

Link: https://www.newsprint.com/companies/publicrelay/#launch-E109

### Tritium Partners Growth Investment

Announced Sept. 20, 2021.

PublicRelay received a strategic growth investment from private equity firm Tritium Partners; deal size undisclosed.

Source: [PR Newswire (PublicRelay release)](https://www.prnewswire.com/news-releases/publicrelay-receives-significant-growth-investment-from-tritium-partners-301379573.html).

Link: https://www.newsprint.com/companies/publicrelay/#launch-E107

### Predictive Alerts

Available Sept. 9, 2020.

PublicRelay emails an alert when its model predicts that a news story will be widely shared on social media.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [PublicRelay (read from the 2021 web.archive.org copy)](https://www.publicrelay.com/blog/publicrelay-announces-predictive-alerts-the-latest-innovation-in-earned-social-analytics/).

Link: https://www.newsprint.com/companies/publicrelay/#launch-N359

### Multi-language monitoring with real-time translation

Available Sept. 8, 2016.

PublicRelay expanded monitoring to non-English content with real-time translation.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [PublicRelay (news, read from the 2022 web.archive.org copy)](https://publicrelay.com/news/publicrelay-multi-language-capabilities-enhance-media-monitoring-and-analytics/).

Link: https://www.newsprint.com/companies/publicrelay/#launch-N358

### Custom Dashboard

Available Aug. 25, 2015.

PublicRelay released custom-built dashboards of analyst-curated metrics.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [PublicRelay (news, read from the 2022 web.archive.org copy)](https://publicrelay.com/news/publicrelay-releases-new-custom-dashboard-to-product-suite/).

Link: https://www.newsprint.com/companies/publicrelay/#launch-N357

### News Outlet Discovery & Ranking tool

Available Oct. 31, 2012.

PublicRelay added a tool that prioritizes and ranks news outlets as part of its influencer suite.

Features: [Journalist research](https://www.newsprint.com/features/#feature-journalist-research).

Source: [PublicRelay (news, read from the 2022 web.archive.org copy)](https://publicrelay.com/news/publicrelay-launches-news-outlet-discovery-and-ranking-tool/).

Link: https://www.newsprint.com/companies/publicrelay/#launch-N356

### Priority Engagement Map

Available June 29, 2012.

PublicRelay added an executive reporting view that maps which outlets and people to engage first.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [PublicRelay (news, read from the 2022 web.archive.org copy)](https://publicrelay.com/news/publicrelay-introduces-new-rapid-response-tool-for-pr-and-communications-teams/).

Link: https://www.newsprint.com/companies/publicrelay/#launch-N355

### Founded

Announced 2008.

PublicRelay was founded in 2008, pairing media monitoring technology with human analyst review.

Source: [PR Newswire (PublicRelay release)](https://www.prnewswire.com/news-releases/publicrelay-receives-significant-growth-investment-from-tritium-partners-301379573.html).

Link: https://www.newsprint.com/companies/publicrelay/#launch-E009

1 more launch has no confirmed date; it is in [the data file](https://www.newsprint.com/data/launches.json).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology
