# Pulsar: what it sells, price and AI features

URL: https://www.newsprint.com/companies/pulsar/
Covers: 2021 to Oct. 21, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Pulsar: what it sells, price and AI features", https://www.newsprint.com/companies/pulsar/, updated 2026-11-11

> Pulsar is on the social monitoring map. We record 9 dated launches and events for it. The latest is dated Oct. 21, 2026.

Enterprise audience-intelligence and social listening: TRAC (search and listening), CORE (owned-channel analytics), TRENDS, Narratives AI, and AI agents. An agent would use the GraphQL API or the AI agents on Pulsar's own data. Source: [pulsarplatform.com](https://www.pulsarplatform.com/).

## Facts

- Site: [pulsarplatform.com](https://www.pulsarplatform.com/)
- Founded: [2013](https://en.wikipedia.org/wiki/Pulsar_(social_listening_platform))
- Category: Social listening suites
- Status: Active

## On the research maps

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar)

Enterprise audience-intelligence and social listening: TRAC (search and listening), CORE (owned-channel analytics), TRENDS, Narratives AI, and AI agents. An agent would use the GraphQL API or the AI agents on Pulsar's own data. Source: [pulsarplatform.com](https://www.pulsarplatform.com/).

- Category: Social listening suites
- Price: No published price. TRAC 'is priced on an enterprise basis'; 'no published tier list and no self-serve checkout'. API 'typically' included in enterprise contracts; no plan named.
- Platforms: X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, Bluesky, News, Forums, Reviews, Podcasts and Discord
- Scale: Established: a public parent, or a disclosed user or customer base (Owned by Pulsar Group (formerly Access Intelligence plc, London-listed); acquired Oct 2019.)
- Founded: [2013](https://en.wikipedia.org/wiki/Pulsar_(social_listening_platform))

Sources: [pulsarplatform.com](https://www.pulsarplatform.com/), [pulsarplatform.com](https://www.pulsarplatform.com/guides/what-is-pulsar-trac-features-pricing) and [en.wikipedia.org](https://en.wikipedia.org/wiki/Pulsar_(social_listening_platform)).

## Launches and dated events, newest first

### Pulsar STORY autonomous research agent enters public beta

Beta, Oct. 21, 2026. The renamed Saga agent became open to all users in public beta after a five-month private beta.

Source: [pulsarplatform.com](https://www.pulsarplatform.com/blog/2026/pulsar-story-public-beta). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Narratives AI Just Got Better: Introducing Bluesky Data, Location Filtering & Narrative Spotlight

Launch, July 28, 2026. Bluesky added as a source inside Narratives AI, clustered with X data. Also location filters and LLM-written Narrative Spotlight context.

Source: [Pulsar blog](https://www.pulsarplatform.com/blog/2025/narratives-ai-new-features-bluesky-location-insights). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Pulsar introduces Saga, an autonomous research agent for social and media intelligence

Launch, July 8, 2026. Saga accepts a standing brief, monitors the live data lake, and delivers scheduled or event-driven finished analysis.

Source: [pulsarplatform.com](https://www.pulsarplatform.com/blog/2026/introducing-saga-autonomous-research-agent-that-never-clocks-out). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Introducing Pulsar Workspaces

Launch, Feb. 16, 2026. Search Folders (public or private) and access controls in TRAC. First step of Workspaces.

Source: [Pulsar blog](https://www.pulsarplatform.com/blog/2026/introducing-pulsar-workspaces-a-new-foundation-for-enterprise-insights-teams). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Pulsar Launches Crisis Oracle to Help Brands Anticipate Reputational Risk Before It Breaks

Launch, Feb. 4, 2026. Groups conversations from social, forums and news into narratives, scores risk by volume, visibility and velocity, and alerts only on change. Part of TeamMates.

Source: [Newswire (Pulsar release)](https://www.newswire.com/view/content/pulsar-launches-crisis-oracle-to-help-brands-anticipate-reputational-22722470). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Pulsar Launches Insights Agents for Media and Social Intelligence

Launch, Oct. 14, 2025. AI 'TeamMates' on a Pulsar dataset: Sentinels (monitor, escalate), Oracles (forecast), Custodians (compliance), Analysts (research). Available to Pulsar customers; no price or API stated.

Source: [ACCESS Newswire (via FinancialContent)](https://markets.financialcontent.com/worldnow.ktul/article/accwirecq-2025-10-14-pulsar-launches-insights-agents-for-media-and-social-intelligence). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### LLM upgrade adds Products, Brands and Events entities

Launch, July 2025. TRAC entity extraction now covers Products, Brands and Events as well as People and Organisations.

Source: [Pulsar guide](https://www.pulsarplatform.com/guides/what-is-pulsar-trac-features-pricing). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Pulsar Launches Narratives AI - the First Search Engine for Public Opinion

Launch, March 26, 2025. Search-style tool that groups billions of social and news posts into narratives with briefings. No Boolean needed. Freemium version planned.

Source: [Newswire (Pulsar release)](https://www.newswire.com/view/content/pulsar-launches-narratives-ai-the-first-search-engine-for-public-22544847). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

### Introducing Pinterest Data on Pulsar

Launch, 2021. Pinterest data added to TRAC with Visual AI auto-tagging of images.

Source: [Pulsar blog](https://www.pulsarplatform.com/blog/2021/pinterest-data-pulsar-trends-insights-visual). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-pulsar).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology