# Qualtrics XM Discover Social Listening: what it sells and price

URL: https://www.newsprint.com/companies/qualtrics-xm-discover-social-listening/
Covers: Aug. 5, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Qualtrics XM Discover Social Listening: what it sells and price", https://www.newsprint.com/companies/qualtrics-xm-discover-social-listening/, updated 2026-11-11

> Qualtrics XM Discover Social Listening is on the social monitoring map. We record 1 dated launch or event for it. The latest is dated Aug. 5, 2026.

Social listening inside Qualtrics XM Discover: pulls Facebook and Instagram posts and comments through an Engage social channels project into Discover for text analytics; Threads in early access. Source: [qualtrics.com](https://www.qualtrics.com/support/social-listening-cx/xm-discover-social-listening/).

## Facts

- Site: [qualtrics.com](https://www.qualtrics.com/support/social-listening-cx/xm-discover-social-listening/)
- Founded: [2005](https://en.wikipedia.org/wiki/Clarabridge)
- Category: Social listening suites
- Status: Active

## On the research maps

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-qualtrics-xm-discover-social-listening)

Social listening inside Qualtrics XM Discover: pulls Facebook and Instagram posts and comments through an Engage social channels project into Discover for text analytics; Threads in early access. Source: [qualtrics.com](https://www.qualtrics.com/support/social-listening-cx/xm-discover-social-listening/).

- Category: Social listening suites
- Price: Not published; limited to customers on new simplified pricing plans or the Preview Program
- Platforms: Facebook, Instagram and Threads
- Scale: Enterprise incumbent: nine-figure revenue or public-company scale (Qualtrics fiscal 2022 revenue $1.46B; taken private by Silver Lake and CPP for $12.5B in 2023.)
- Founded: [2005](https://en.wikipedia.org/wiki/Clarabridge)

Sources: [qualtrics.com](https://www.qualtrics.com/support/social-listening-cx/xm-discover-social-listening/) and [en.wikipedia.org](https://en.wikipedia.org/wiki/Clarabridge).

## Launches and dated events, newest first

### Threads for Social Listening: A new exclusive Early Access page available now!

Beta, Aug. 5, 2026. Release notes list a Threads early-access page among features released on or before 2026-08-05.

Source: [Qualtrics Community release notes](https://community.qualtrics.com/product-release-notes-96/weekly-product-release-notes-august-5-2026-33477). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-qualtrics-xm-discover-social-listening).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology