{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"RepTrak: what it sells, price and AI features\", https://www.newsprint.com/companies/reptrak/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/reptrak/",
  "markdown_url": "https://www.newsprint.com/companies/reptrak.md",
  "title": "RepTrak: what it sells, price and AI features",
  "opening_answer": "RepTrak is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 5 dated launches and events for it. The latest is dated December 2025.",
  "period": "1997 to December 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C073",
    "slug": "reptrak",
    "name": "RepTrak",
    "aliases": [
      "Reputation Institute",
      "The RepTrak Company"
    ],
    "site": "https://www.reptrak.com/",
    "summary": null,
    "founded": 1997,
    "categories": [
      "measurement"
    ],
    "status": "active",
    "price_note": "not published; sales-led ('Book a demo', 'Contact sales'); sold as a subscription 'RepTrak Program' with advisory services",
    "update_channels": [
      {
        "kind": "newsroom",
        "url": "https://www.reptrak.com/media"
      },
      {
        "kind": "blog",
        "url": "https://www.reptrak.com/blog/"
      }
    ],
    "updated_at": "2026-10-20",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Measurement and reporting"
    ]
  },
  "confirmed_product_launches": 2,
  "dated_product_launches": 2,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 5,
  "launches": [
    {
      "id": "V103",
      "company": "reptrak",
      "product": null,
      "title": "Compass with Purposeful AI and AI as a Stakeholder",
      "summary": "Compass unifies global survey data and behavioral signals with AI-powered diagnostics, and includes an AI as a Stakeholder diagnostic that shows how AI-driven narratives affect reputation.",
      "kind": "feature",
      "features": [
        "ai-answer-tracking"
      ],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2025-12-01",
      "available_on": "2025-12-01",
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.reptrak.com/news/reptrak-launches-compass/",
          "name": "RepTrak newsroom",
          "quote": "The RepTrak Company ... this week launched The RepTrak Compass, a next-generation platform designed to help leaders steer corporate reputation with always-on data and Purposeful AI.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "1e3211f05040c0dd2ae6cb37bf2d92afc2094dfd9d9f3b1c7dc9a76ee0834517"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "ai-answer-tracking": "https://www.newsprint.com/features/ai-answer-tracking/"
      },
      "url": "https://www.newsprint.com/companies/reptrak/#launch-V103",
      "issues": []
    },
    {
      "id": "E533",
      "company": "reptrak",
      "product": null,
      "title": "Periscope Equity acquires RepTrak",
      "summary": "The RepTrak Company announces a majority recapitalization by Periscope Equity, a Chicago-based private equity firm; the release's headline and URL call it an acquisition.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2024-11-19",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.reptrak.com/news/acquisition-periscope-equity/",
          "name": "RepTrak",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "edeffa0703a56bff6f8dc1cb97b9955bdc414add5b93f3737b54b28eea65e814"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/reptrak/#launch-E533",
      "issues": []
    },
    {
      "id": "V102",
      "company": "reptrak",
      "product": null,
      "title": "RepTrak for Industry",
      "summary": "Industry-specific reports and expert advisers across 30+ industries in 60 countries, added to the RepTrak platform.",
      "kind": "feature",
      "features": [
        "reporting-and-measurement"
      ],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2024-10-25",
      "available_on": "2024-10-25",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.reptrak.com/news/reptrak-launches-reptrak-for-industry/",
          "name": "RepTrak newsroom",
          "quote": "RepTrak has enhanced their platform to include in-depth industry and market-specific reports that address sector-specific challenges.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "b7660d58cd93600728a6a7ecba7ee53922bef4df454a6587cfc18d1af9f5ac0c"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "reporting-and-measurement": "https://www.newsprint.com/features/reporting-and-measurement/"
      },
      "url": "https://www.newsprint.com/companies/reptrak/#launch-V102",
      "issues": []
    },
    {
      "id": "E531",
      "company": "reptrak",
      "product": null,
      "title": "Reputation Institute rebrands as The RepTrak Company",
      "summary": "The company, formerly the Reputation Institute, announces a new name, logo, website and domain (reptrak.com).",
      "kind": "rebrand",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2020-04-06",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.reptrak.com/news/global-leader-in-reputation-rebrands-as-the-reptrak-company/",
          "name": "RepTrak",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "adba045efa2ae6bd66073911e56e218f9825242e7ef7d956aead54f831144575"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/reptrak/#launch-E531",
      "issues": []
    },
    {
      "id": "E530",
      "company": "reptrak",
      "product": null,
      "title": "Reputation Institute founded",
      "summary": "RepTrak's 2020 rebrand release says the company, then called the Reputation Institute, was founded in 1997 and had its global headquarters in Boston.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "1997-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://www.reptrak.com/news/global-leader-in-reputation-rebrands-as-the-reptrak-company/",
          "name": "RepTrak",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "be7c46fecab95e53f395511e63a751713b33af027d7657545b9ca44d5a5e90f1"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/reptrak/#launch-E530",
      "issues": []
    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Reputation is a Measurable and Manageable Asset.\" A reputation intelligence company, formerly the Reputation Institute, that surveys real stakeholders in 60+ countries and sells the results as Reputation, Brand and ESG scores with industry benchmarks. Its Compass platform adds dashboards, reports and 'Purposeful AI' diagnostics, AI as a Stakeholder scores how ChatGPT, Gemini and other AI platforms portray a company, and an Advisory team of 75+ experts interprets the data. It is survey-based and not media monitoring or social listening.",
    "source": {
      "name": "reptrak.com",
      "url": "https://www.reptrak.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-reptrak",
      "section": "companies",
      "name": "RepTrak",
      "site": "https://www.reptrak.com/",
      "category": "Measurement and reporting",
      "what": "\"Reputation is a Measurable and Manageable Asset.\" A reputation intelligence company, formerly the Reputation Institute, that surveys real stakeholders in 60+ countries and sells the results as Reputation, Brand and ESG scores with industry benchmarks. Its Compass platform adds dashboards, reports and 'Purposeful AI' diagnostics, AI as a Stakeholder scores how ChatGPT, Gemini and other AI platforms portray a company, and an Advisory team of 75+ experts interprets the data. It is survey-based and not media monitoring or social listening.",
      "what_source": {
        "name": "reptrak.com",
        "url": "https://www.reptrak.com/"
      },
      "price": "not published; sales-led ('Book a demo', 'Contact sales'); sold as a subscription 'RepTrak Program' with advisory services",
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Discover",
          "Measure"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (founded in 1997 according to the 2020 rebrand release, while the current About page instead says 'Established in 2004'; '6K+ Companies Measured', '60+ Countries' and over 1 million company ratings per year (vendor), which are measurement counts rather than customer counts; majority recapitalization by Periscope Equity on 2024-11-19; revenue not disclosed)",
      "founded": "1997",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "reptrak.com",
          "url": "https://www.reptrak.com/"
        }
      ],
      "more_sources": 10,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-reptrak",
      "section": "companies",
      "name": "RepTrak",
      "site": "https://www.reptrak.com/",
      "category": "PR and monitoring",
      "what": "Sells large organizations reputation data and advisory, including AI as a Stakeholder analysis of how AI platforms portray a company.",
      "what_source": {
        "name": "reptrak.com",
        "url": "https://www.reptrak.com/ai-as-a-stakeholder/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources (partial)",
          "Content (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "1997",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "reptrak.com",
          "url": "https://www.reptrak.com/ai-as-a-stakeholder/"
        },
        {
          "name": "reptrak.com",
          "url": "https://www.reptrak.com/ai-as-a-stakeholder"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "launch-V103",
      "url": "https://www.newsprint.com/companies/reptrak/#launch-V103",
      "on": "2025-12-01",
      "date_precision": "month",
      "title": "Compass with Purposeful AI and AI as a Stakeholder",
      "summary": "Compass unifies global survey data and behavioral signals with AI-powered diagnostics, and includes an AI as a Stakeholder diagnostic that shows how AI-driven narratives affect reputation.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "RepTrak newsroom",
        "url": "https://www.reptrak.com/news/reptrak-launches-compass/"
      }
    },
    {
      "id": "launch-E533",
      "url": "https://www.newsprint.com/companies/reptrak/#launch-E533",
      "on": "2024-11-19",
      "date_precision": "day",
      "title": "Periscope Equity acquires RepTrak",
      "summary": "The RepTrak Company announces a majority recapitalization by Periscope Equity, a Chicago-based private equity firm; the release's headline and URL call it an acquisition.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "RepTrak",
        "url": "https://www.reptrak.com/news/acquisition-periscope-equity/"
      }
    },
    {
      "id": "launch-V102",
      "url": "https://www.newsprint.com/companies/reptrak/#launch-V102",
      "on": "2024-10-25",
      "date_precision": "day",
      "title": "RepTrak for Industry",
      "summary": "Industry-specific reports and expert advisers across 30+ industries in 60 countries, added to the RepTrak platform.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "RepTrak newsroom",
        "url": "https://www.reptrak.com/news/reptrak-launches-reptrak-for-industry/"
      }
    },
    {
      "id": "launch-E531",
      "url": "https://www.newsprint.com/companies/reptrak/#launch-E531",
      "on": "2020-04-06",
      "date_precision": "day",
      "title": "Reputation Institute rebrands as The RepTrak Company",
      "summary": "The company, formerly the Reputation Institute, announces a new name, logo, website and domain (reptrak.com).",
      "kind": "Rebrand",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "RepTrak",
        "url": "https://www.reptrak.com/news/global-leader-in-reputation-rebrands-as-the-reptrak-company/"
      }
    },
    {
      "id": "launch-E530",
      "url": "https://www.newsprint.com/companies/reptrak/#launch-E530",
      "on": "1997-01-01",
      "date_precision": "year",
      "title": "Reputation Institute founded",
      "summary": "RepTrak's 2020 rebrand release says the company, then called the Reputation Institute, was founded in 1997 and had its global headquarters in Boston.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "RepTrak",
        "url": "https://www.reptrak.com/news/global-leader-in-reputation-rebrands-as-the-reptrak-company/"
      }
    }
  ]
}