{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Respona: what it sells, price and AI features\", https://www.newsprint.com/companies/respona/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/respona/",
  "markdown_url": "https://www.newsprint.com/companies/respona.md",
  "title": "Respona: what it sells, price and AI features",
  "opening_answer": "Respona is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 1 dated launch or event for it. The latest is dated 2019.",
  "period": "2019",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C055",
    "slug": "respona",
    "name": "Respona",
    "aliases": [],
    "site": "https://respona.com/",
    "summary": null,
    "founded": 2019,
    "categories": [
      "database"
    ],
    "status": "active",
    "price_note": "Pay-per-result: $100/placement (DR20+) to $500/placement (DR60+); bulk discounts up to 60% at volume; no software subscription is sold",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://respona.com/blog/"
      },
      {
        "kind": "docs",
        "url": "https://docs.respona.com/"
      }
    ],
    "updated_at": "2026-10-20",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Media databases and outreach"
    ]
  },
  "confirmed_product_launches": 1,
  "dated_product_launches": 0,
  "undated_launches": 1,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 1,
  "launches": [
    {
      "id": "E069",
      "company": "respona",
      "product": null,
      "title": "Respona founded",
      "summary": "Getlatka lists Respona as founded in 2019, with Farzad Rashidi as CEO.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "database"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2019-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://getlatka.com/companies/respona.com",
          "name": "Getlatka",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "Sol",
        "checked_at": "2026-10-13",
        "content_hash": "4bc8cf44461543558178a2cc53943ba1623217a267a3b57d4a12273fbe4b0730"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/respona/#launch-E069",
      "issues": []
    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "A done-for-you link-building service: Respona writes and places articles on ranking sites, priced per placement, and tracks where AI answer engines cite the brand.",
    "source": {
      "name": "respona.com",
      "url": "https://respona.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-respona",
      "section": "companies",
      "name": "Respona",
      "site": "https://respona.com/",
      "category": "Media databases and outreach",
      "what": "A done-for-you link-building service: Respona writes and places articles on ranking sites, priced per placement, and tracks where AI answer engines cite the brand.",
      "what_source": {
        "name": "respona.com",
        "url": "https://respona.com/"
      },
      "price": "Pay-per-result: $100/placement (DR20+) to $500/placement (DR60+); bulk discounts up to 60% at volume; no software subscription is sold",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (Latka-reported ~$2.5M ARR; spun out of Visme in 2019, which retained a 30% stake)",
      "founded": "2019",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "respona.com",
          "url": "https://respona.com/"
        }
      ],
      "more_sources": 1,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-respona",
      "section": "companies",
      "name": "Respona",
      "site": "https://respona.com/",
      "category": "PR and monitoring",
      "what": "Done-for-you link-building service: Respona writes and places articles on ranking sites, priced per placement, with AI-citation tracking.",
      "what_source": {
        "name": "respona.com",
        "url": "https://respona.com/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2019",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "respona.com",
          "url": "https://respona.com/"
        },
        {
          "name": "respona.com",
          "url": "https://respona.com/blog/ai-link-building/"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "launch-E069",
      "url": "https://www.newsprint.com/companies/respona/#launch-E069",
      "on": "2019-01-01",
      "date_precision": "year",
      "title": "Respona founded",
      "summary": "Getlatka lists Respona as founded in 2019, with Farzad Rashidi as CEO.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Getlatka",
        "url": "https://getlatka.com/companies/respona.com"
      }
    }
  ]
}