{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"SAP Sales Cloud: what it sells, price and AI features\", https://www.newsprint.com/companies/sap-sales-cloud/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/sap-sales-cloud/",
  "markdown_url": "https://www.newsprint.com/companies/sap-sales-cloud.md",
  "title": "SAP Sales Cloud: what it sells, price and AI features",
  "opening_answer": "SAP Sales Cloud is on the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated Oct. 21, 2026.",
  "period": "July 16 to Oct. 21, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CCAYR5Y",
    "slug": "sap-sales-cloud",
    "name": "SAP Sales Cloud",
    "aliases": [],
    "site": "https://www.sap.com/products/crm/sales-cloud.html",
    "summary": "SAP's CRM for B2B sales, part of SAP Customer Experience. In its Q3 2026 release SAP says it \"is introducing the Deal Qualification Assistant, which automates lead qualification, enrichment, routing, and follow-up activities.\" Revenue operations teams get lead-to-opportunity automation and an agentic opportunity summary that shows deal health. SAP Incentive Management is a separate product.",
    "founded": 1972,
    "categories": [
      "crm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "CRM platforms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "SAP's CRM for B2B sales, part of SAP Customer Experience. In its Q3 2026 release SAP says it \"is introducing the Deal Qualification Assistant, which automates lead qualification, enrichment, routing, and follow-up activities.\" Revenue operations teams get lead-to-opportunity automation and an agentic opportunity summary that shows deal health. SAP Incentive Management is a separate product.",
    "source": {
      "name": "news.sap.com",
      "url": "https://news.sap.com/2026/10/new-sap-cx-q3-2026-autonomous-cx-arrives/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-sap-sales-cloud",
      "section": "companies",
      "name": "SAP Sales Cloud",
      "site": "https://www.sap.com/products/crm/sales-cloud.html",
      "category": "CRM platforms",
      "what": "SAP's CRM for B2B sales, part of SAP Customer Experience. In its Q3 2026 release SAP says it \"is introducing the Deal Qualification Assistant, which automates lead qualification, enrichment, routing, and follow-up activities.\" Revenue operations teams get lead-to-opportunity automation and an agentic opportunity summary that shows deal health. SAP Incentive Management is a separate product.",
      "what_source": {
        "name": "news.sap.com",
        "url": "https://news.sap.com/2026/10/new-sap-cx-q3-2026-autonomous-cx-arrives/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Deal inspection",
          "Data enrichment and hygiene",
          "Revenue analytics",
          "Scoring and routing"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: a public company or nine-figure revenue (SAP is a public company (NYSE: SAP).)",
      "founded": "1972",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "news.sap.com",
          "url": "https://news.sap.com/2026/10/new-sap-cx-q3-2026-autonomous-cx-arrives/"
        },
        {
          "name": "news.sap.com",
          "url": "https://news.sap.com/2026/07/new-in-sap-cx-q2-2026-when-insight-is-not-enough/"
        },
        {
          "name": "news.sap.com",
          "url": "https://news.sap.com/tags/sap-sales-cloud/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/sap-sales-cloud/#event-1",
      "on": "2026-10-21",
      "date_precision": "day",
      "title": "SAP adds a Deal Qualification Assistant with lead agents",
      "summary": "SAP's Q3 2026 release introduces a Deal Qualification Assistant. An orchestration agent coordinates lead capture to qualified opportunity, a Lead Enrichment Agent gathers prospect context, a Lead Qualification Agent scores fit and engagement, and a Lead Conversion Agent moves qualified leads to opportunities.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-sap-sales-cloud"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://news.sap.com/2026/10/new-sap-cx-q3-2026-autonomous-cx-arrives/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/sap-sales-cloud/#event-2",
      "on": "2026-07-16",
      "date_precision": "day",
      "title": "Agentic opportunity summary arrives in SAP Sales Cloud",
      "summary": "SAP's Q2 2026 customer experience release adds an agentic opportunity summary that \"aggregates engagement signals, activity levels, and progress indicators into a real-time view\" so sales teams can spot risk early and keep deal momentum.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-sap-sales-cloud"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://news.sap.com/2026/07/new-in-sap-cx-q2-2026-when-insight-is-not-enough/"
      }
    }
  ]
}