# Scrunch AI: new features and launches

URL: https://www.newsprint.com/companies/scrunch-ai/
Covers: 2023 to Oct. 1, 2026
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Scrunch AI: new features and launches", https://www.newsprint.com/companies/scrunch-ai/, updated 2026-10-28

> We confirmed 33 product launches from Scrunch AI since November 2024. The latest, Scrunch in SitecoreAI, became available Oct. 1, 2026. We also record 2 funding rounds, 1 acquisition and 1 new company.

Scrunch AI, a Sitecore company, sells AI visibility monitoring to brands. It tracks prompt results across ChatGPT, Perplexity, Google AI Overviews and Copilot, and shows which sources AI answers cite. Its Agent Pages product serves AI-optimized versions of a website to AI agents.

## Facts

- Site: [scrunch.com](https://scrunch.com/)
- Founded: 2023
- Category: AI visibility
- Status: Active
- Price: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP)

## Every dated launch, newest first

### Scrunch in SitecoreAI

Available Oct. 1, 2026.

Scrunch's AI observability and optimization features built into SitecoreAI, with staged content drafts and approval.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/scrunch-sitecoreai-observe-optimize-ship-in-one-place).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R585

### Agent Pages (GA)

Available Sept. 22, 2026.

Renamed, generally available content-delivery layer serving AI-optimized pages to AI agents at the edge while humans see the unchanged site.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/agent-pages-deliver-a-first-class-site-experience-to-ai-agents/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R568

### Keyword Volume Estimator

Available July 28, 2026. In beta.

Estimates weekly volume, demand and commercial-intent scores for how often US users ask AI assistants about a keyword.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/keyword-volume-estimator-measure-ai-search-demand-and-whats-behind-it).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R500

### Agent Experience Platform becomes the core product

Announced July 8, 2026.

Now part of Sitecore, Scrunch repositioned AXP as its core product rather than a feature, adding Signals, Explorer and Site Optimization.

Source: [Scrunch blog](https://scrunch.com/blog/agent-experience-platform/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-E377

### Signals

Announced July 8, 2026.

Continuously monitors how AI agents represent a brand in generated answers and flags meaningful changes.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch (vendor blog)](https://scrunch.com/blog/agent-experience-platform/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R486

### Explorer

Announced July 8, 2026. In beta.

Self-serve analytics surface built on live AI search data, including natural-language querying.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant).

Source: [Scrunch (vendor blog)](https://scrunch.com/blog/agent-experience-platform/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R487

### Site Optimization

Available July 8, 2026.

Site-wide analysis product summarizing website performance with scalable, prioritized recommendations to improve agent citeability and retrievability.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/agent-experience-platform/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R488

### Knowledge Studio

Available June 11, 2026. In beta.

Turns internal brand knowledge (Notion, SharePoint) into AI-generated, brand-approved documentation for AI-optimized content.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/knowledge-studio-give-ai-a-living-source-of-brand-truth).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R440

### Sitecore acquires Scrunch AI

Announced June 3, 2026.

Sitecore acquired Scrunch AI, reportedly for about $225M (Bloomberg), pairing Scrunch's AXP with Sitecore's DXP.

Source: [Adweek](https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch-for-225m/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-E365

### Scrunch MCP launched

Available May 12, 2026.

Scrunch launched Scrunch MCP, letting users query and act on AI search data conversationally via Claude, ChatGPT or Copilot.

Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server).

[In the skills library](https://www.newsprint.com/skills/#launch-R381).

Source: [Scrunch blog](https://scrunch.com/blog/scrunch-mcp-talk-to-and-act-on-ai-search-data-in-natural-language).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R381

### Sentiment Trends

Available April 2, 2026.

Shows how brand sentiment in AI search changes over time, by topic and persona, versus peers.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/sentiment-trends-track-which-topics-and-personas-drive-brand-perception-over-time).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R355

### Topic Prompt Optimizations

Available March 31, 2026.

Identifies which tracked prompts add unique value so teams can track fewer prompts without losing AI search coverage.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/topic-prompt-optimizations-find-ideal-number-and-mix-of-prompts).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R346

### Shopping

Available March 25, 2026.

Tracks how products appear in AI shopping results across ChatGPT and Copilot, with competitor and retailer views.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/shopping-ai-search-visibility-for-products).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R344

### Content Gaps

Available March 18, 2026.

Auto-detects missing site content for tracked prompts, names competitors filling the gap, and turns a gap into a content brief.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/content-gaps-find-and-fix-ai-blind-spots).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R336

### Site Maps

Available Feb. 3, 2026.

Shows how AI agents consume a site, page by page, and flags pages to fix.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/site-maps-ai-search-website-optimization).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R304

### Scrunch + Noble partnership

Announced Jan. 8, 2026.

Referral partnership: find citation sources in Scrunch, buy placements through Noble, a separate product. No product integration is described.

Source: [Scrunch (vendor blog)](https://scrunch.com/blog/2026-01-partnership-scrunch-noble).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R287

### Copilot monitoring

Available Dec. 19, 2025.

Adds Microsoft Copilot (the chatbot) as a monitored AI platform.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-12-copilot-monitor-optimize-ai-search).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R278

### Suggested Competitors

Available Dec. 10, 2025.

Auto-detects brands that LLMs mention in place of the customer, for the watchlist.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-12-suggested-competitors-auto-detect-competitive-brands-ai-search).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R272

### AI Search Trends

Available Nov. 12, 2025.

Shows what people ask LLMs and how a brand appears, as a proxy for AI search demand.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/ai-search-trends).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R254

### On-demand AI response refresh

Announced July 31, 2025.

Lets users trigger instant collection of new AI responses instead of waiting on a scheduled refresh.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch (vendor blog)](https://scrunch.com/news/2025-07-july-2025-product-update).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R197

### Scrunch AI $15M Series A

Announced July 22, 2025.

Scrunch AI raised a $15M Series A led by Decibel to build out its Agent Experience Platform (AXP).

Source: [Scrunch blog](https://scrunch.com/blog/2025-07-announcing-our-series-a/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-E274

### Agent Experience Platform (AXP)

Available July 22, 2025. In beta.

Infrastructure layer, introduced alongside the Series A, that manages and optimizes the experience AI agents and crawlers have with a brand's site.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch blog](https://scrunch.com/blog/2025-07-announcing-our-series-a/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R192

### Google AI Mode monitoring

Announced July 17, 2025.

Tracks a brand's presence, position and sentiment within Google's AI Mode search results.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-07-introducing-expanded-coverage-for-google-ai-mode,-gemini,-and-chatgpt-shopping).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R186

### Google Gemini monitoring

Announced July 17, 2025.

Tracks how a brand is featured across owned, third-party and competitive sites within Gemini responses.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Scrunch blog](https://scrunch.com/blog/2025-07-introducing-expanded-coverage-for-google-ai-mode,-gemini,-and-chatgpt-shopping).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R187

### ChatGPT Shopping tracking enhancements

Announced July 17, 2025.

Enhancements to ChatGPT Shopping visibility tracking, capturing featured product images, reviews, buying options and pricing.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-07-introducing-expanded-coverage-for-google-ai-mode,-gemini,-and-chatgpt-shopping).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R188

### AI Bot Traffic Monitoring

Available July 2, 2025.

Tracks visits from AI bots, agents and crawlers to a site, starting with Cloudflare sites.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-07-june-2025-product-updates).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R176

### Sources Performance Export

Available June 2, 2025.

Spreadsheet export of how every cited source performs across prompts, weekly.

Features: [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Scrunch (blog: May 2025 Product Update)](https://scrunch.com/blog/2025-06-may-2025-product-update).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-N178

### Generate Prompts with AI

Available June 2, 2025.

AI generates realistic tracking prompts from personas and topics, with custom instructions, for review before saving.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-06-may-2025-product-update).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R170

### Keyword-to-AI-Prompt Conversion

Announced May 15, 2025.

Agency Partner Program tool that converts SEO keywords into AI prompts to track brand visibility across AI platforms.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch (vendor blog)](https://scrunch.com/blog/2025-05-announcing-scrunch-ai's-agency-partnership-program/).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R161

### Google AI Overviews and Claude coverage

Available May 1, 2025.

Adds monitoring of Google AI Overviews and Claude answers for tracked prompts.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-05-april-2025-product-update).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R158

### Expanded Sources views (brand, competitor, third-party citations) with time series

Available April 2, 2025.

Source views show which pages AI answers cite, split by who owns them, with trends over time.

Features: [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Scrunch (blog: March 2025 Product Update)](https://scrunch.com/blog/2025-04-march-2025-product-update).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-N177

### AI Traffic tab and Google Analytics integration

Available April 2, 2025.

Shows real AI referral traffic from AI platforms landing on the site, via a GA4 connection.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch blog](https://scrunch.com/blog/2025-04-march-2025-product-update).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R154

### Scrunch AI launches out of beta

Available March 4, 2025.

General availability of the platform: Monitor (with competitive positioning and sentiment analysis), Knowledge Hub, Insights and Journey Mapping.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Scrunch (blog: Scrunch AI launches out of beta)](https://scrunch.com/blog/2025-03-scrunch-ai-launches-out-of-beta-to-help-more-businesses-win-in-the-ai-search-era).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-N175

### Knowledge Hub

Available March 4, 2025.

Compares a brand's own content, third-party content and AI-generated answers to find accuracy gaps.

Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Source: [Scrunch (blog: Scrunch AI launches out of beta)](https://scrunch.com/blog/2025-03-scrunch-ai-launches-out-of-beta-to-help-more-businesses-win-in-the-ai-search-era).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-N176

### Scrunch AI $4M seed round

Announced Nov. 14, 2024.

Scrunch AI emerged from stealth with a $4M seed round led by Patrick Salyer at Mayfield, with angel investors.

Source: [Scrunch blog](https://scrunch.com/blog/2024-11-launching-scrunchai).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-E220

### Scrunch AI platform

Available Nov. 14, 2024.

Launched a platform for scalable monitoring of brand topics, competitors and customer journeys across AI platforms.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization).

Sources: [Scrunch (vendor blog)](https://scrunch.com/blog/2024-11-launching-scrunchai), [Scrunch (blog: Announcing Scrunch AI)](https://scrunch.com/blog/2024-11-launching-scrunchai).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-R121

### Scrunch AI founded

Announced 2023.

Scrunch AI was founded by Chris Andrew and Robert MacCloy, both Hearsay Systems veterans, to help brands win AI search visibility.

Source: [Scrunch about page](https://scrunch.com/about).

Link: https://www.newsprint.com/companies/scrunch-ai/#launch-E140

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology