{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Semrush AI PR Toolkit: new features and launches\", https://www.newsprint.com/companies/semrush-ai-pr-toolkit/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/semrush-ai-pr-toolkit/",
  "markdown_url": "https://www.newsprint.com/companies/semrush-ai-pr-toolkit.md",
  "title": "Semrush AI PR Toolkit: new features and launches",
  "opening_answer": "We confirmed 18 product launches from Semrush AI PR Toolkit since April 2015. The latest, Semrush AI PR Toolkit live on semrush.com, became available in September 2025. We also record 2 acquisitions, 1 new company and 1 rebrand.",
  "period": "2013 to April 28, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C057",
    "slug": "semrush-ai-pr-toolkit",
    "name": "Semrush AI PR Toolkit",
    "aliases": [
      "Prowly",
      "Semrush"
    ],
    "site": "https://www.semrush.com/pr-toolkit/",
    "summary": "Semrush AI PR Toolkit, formerly Prowly, sells PR software to PR teams. Its media database shows which outlets influence AI answers and builds journalist lists. Teams draft pitches and releases with AI, send them from their own email, and track coverage and competitor share of voice.",
    "founded": 2013,
    "categories": [
      "suite"
    ],
    "status": "active",
    "price_note": "Base $149/mo, Pro $279/mo, Business $499/mo (billed annually); Enterprise custom; 7-day free trial",
    "update_channels": [
      {
        "kind": "newsroom",
        "url": "https://www.semrush.com/news/releases/product-news/"
      },
      {
        "kind": "docs",
        "url": "https://www.semrush.com/kb/1574-getting-started-with-ai-pr-toolkit"
      },
      {
        "kind": "blog",
        "url": "https://www.semrush.com/blog/top-ai-powered-semrush-features/"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "PR suites"
    ]
  },
  "confirmed_product_launches": 18,
  "dated_product_launches": 17,
  "undated_launches": 1,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 21,
  "launches": [
    {
      "id": "E345",
      "company": "semrush-ai-pr-toolkit",
      "product": null,
      "title": "Adobe completes Semrush acquisition",
      "summary": "Adobe announced completion of its acquisition of Semrush Holdings, Inc., which owns Prowly/the AI PR Toolkit.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "suite"
      ],
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      "stage": null,
      "announced_on": "2026-04-28",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition",
          "name": "Adobe newsroom",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "e67cfb68d2780262c89e9a8e8fbdaa343b0b5430ba9c8a5d50da35e86b4988ba"
      },
      "recorded_on": "2026-09-29",
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      "updated_at": "2026-10-20",
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      "url": "https://www.newsprint.com/companies/semrush-ai-pr-toolkit/#launch-E345",
      "issues": []
    },
    {
      "id": "E319",
      "company": "semrush-ai-pr-toolkit",
      "product": null,
      "title": "Semrush AI PR Toolkit",
      "summary": "prowly.com became a one-page notice that \"Prowly is now the Semrush AI PR Toolkit,\" sending new customers to the Semrush add-on (Wayback shows the switch between 2026-01-03 and 2026-01-30).",
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          "url": "https://prowly.com/",
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    },
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      "id": "E284",
      "company": "semrush-ai-pr-toolkit",
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      "title": "Semrush AI PR Toolkit live on semrush.com",
      "summary": "The Semrush AI PR Toolkit product page was live at semrush.com/pr-toolkit ahead of the prowly.com domain's later switch to a transition notice.",
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    },
    {
      "id": "R133",
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      "title": "AI-cited media finder",
      "summary": "AI-Cited Media Database identifies the top AI-cited media outlets in an industry, letting users build lists ranked by AI-citation influence.",
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          "name": "Semrush blog",
          "quote": "Use AI-Cited Media to see which outlets LLMs frequently reference.",
          "retrieved_at": "2026-10-13"
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        "journalist-research": "https://www.newsprint.com/features/#feature-journalist-research"
      },
      "url": "https://www.newsprint.com/companies/semrush-ai-pr-toolkit/#launch-R133",
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    },
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      "title": "AI Irrelevancy Detection",
      "summary": "Automatically removes off-topic, misleading or duplicate mentions from PR monitoring.",
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      "sources": [
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          "name": "Semrush blog",
          "quote": "Use AI Irrelevancy Detection to automatically remove off-topic, misleading, or duplicate mentions",
          "retrieved_at": "2026-10-13"
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      "company": "semrush-ai-pr-toolkit",
      "product": null,
      "title": "Prowly leadership transition",
      "summary": "Co-founder Joanna Drabent stepped down as Prowly CEO after 12 years; co-founder Sebastian Przyborowski became CEO.",
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      "summary": "Prowly added TV and radio monitoring through a TVEyes partnership.",
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          "name": "Prowly Journal",
          "quote": "announces its most significant product update this year - an expansion of its media monitoring capabilities to include global broadcast sources.",
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      "summary": "Prowly added visitor profiles of media outlets' domains (from Semrush data) as filters for building media lists.",
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          "quote": "three unique story angle ideas whenever they need a creative spark",
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      "summary": "Prowly's first AI feature: a sequence of AI-generated follow-up questions used to produce a press release draft.",
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          "url": "https://journal.prowly.com/312401-prowlys-new-approach-to-writing-press-releases-with-ai",
          "name": "Prowly Journal",
          "quote": "Our first AI feature, launched in September 2023, was actually a sequence of live-generated questions",
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