{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Serra: what it sells, price and AI features\", https://www.newsprint.com/companies/serra/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/serra/",
  "markdown_url": "https://www.newsprint.com/companies/serra.md",
  "title": "Serra: what it sells, price and AI features",
  "opening_answer": "Serra is on the AI hiring software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CGSWBSA",
    "slug": "serra",
    "name": "Serra",
    "aliases": [],
    "site": "https://serra.io/",
    "summary": "\"The trades job board that lands you your first hire in under two weeks.\" Serra (YC S23) began as a general AI recruiter and now sells hiring for skilled trades such as diesel technicians, heavy-equipment mechanics, CDL drivers and field-service techs. The employer sends the role and jobsite. Serra matches and ranks candidates, reads every resume, contacts only people the employer approves and books interviews on the employer's calendar. The employer hires directly. Pricing starts at $10k a month with no placement fees.",
    "founded": null,
    "categories": [
      "agentic"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "AI recruiters and agents"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"The trades job board that lands you your first hire in under two weeks.\" Serra (YC S23) began as a general AI recruiter and now sells hiring for skilled trades such as diesel technicians, heavy-equipment mechanics, CDL drivers and field-service techs. The employer sends the role and jobsite. Serra matches and ranks candidates, reads every resume, contacts only people the employer approves and books interviews on the employer's calendar. The employer hires directly. Pricing starts at $10k a month with no placement fees.",
    "source": {
      "name": "serra.io",
      "url": "https://serra.io/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "hiring-software",
      "title": "The AI hiring software map",
      "url": "https://www.newsprint.com/research/hiring-software/#co-serra",
      "section": "companies",
      "name": "Serra",
      "site": "https://serra.io/",
      "category": "AI recruiters and agents",
      "what": "\"The trades job board that lands you your first hire in under two weeks.\" Serra (YC S23) began as a general AI recruiter and now sells hiring for skilled trades such as diesel technicians, heavy-equipment mechanics, CDL drivers and field-service techs. The employer sends the role and jobsite. Serra matches and ranks candidates, reads every resume, contacts only people the employer approves and books interviews on the employer's calendar. The employer hires directly. Pricing starts at $10k a month with no placement fees.",
      "what_source": {
        "name": "serra.io",
        "url": "https://serra.io/"
      },
      "price": "Published: from $10k per month for a set of roles, unlimited hires from those roles, no placement, per-hire or per-seat fees.",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agents",
          "Screening and ranking",
          "AI outreach",
          "Scheduling",
          "AI sourcing"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (YC S23 company, team of 8; vendor claims 200+ hires including 100+ at EquipmentShare and 130K+ tradespeople on the platform; round sizes not on opened pages)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "serra.io",
          "url": "https://serra.io/"
        },
        {
          "name": "ycombinator.com",
          "url": "https://www.ycombinator.com/companies/serra"
        },
        {
          "name": "ycombinator.com",
          "url": "https://www.ycombinator.com/launches/NFb-serra-your-24-7-ai-recruiter"
        },
        {
          "name": "dataconomy.com",
          "url": "https://dataconomy.com/tools/serra/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": []
}