{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Siro: what it sells, price and AI features\", https://www.newsprint.com/companies/siro/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/siro/",
  "markdown_url": "https://www.newsprint.com/companies/siro.md",
  "title": "Siro: what it sells, price and AI features",
  "opening_answer": "Siro is on the AI revenue operations software map. We record 3 dated launches and events for it. The latest is dated Oct. 26, 2026.",
  "period": "May 21, 2025 to Oct. 26, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CKT03Q4",
    "slug": "siro",
    "name": "Siro",
    "aliases": [],
    "site": "https://www.siro.ai/",
    "summary": "\"AI for in-person sellers.\" Sellers record customer conversations on a phone or tablet, even without signal. Siro transcribes them, scores them against the sales process, labels outcomes, drafts follow-ups and coaches sellers before, during and after the conversation. It syncs details to the CRM with two-way sync and autofill. Sales leaders at field, dealership and in-home sales teams buy it.",
    "founded": 2020,
    "categories": [
      "conv-intel"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Conversation intelligence"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"AI for in-person sellers.\" Sellers record customer conversations on a phone or tablet, even without signal. Siro transcribes them, scores them against the sales process, labels outcomes, drafts follow-ups and coaches sellers before, during and after the conversation. It syncs details to the CRM with two-way sync and autofill. Sales leaders at field, dealership and in-home sales teams buy it.",
    "source": {
      "name": "siro.ai",
      "url": "https://www.siro.ai/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-siro",
      "section": "companies",
      "name": "Siro",
      "site": "https://www.siro.ai/",
      "category": "Conversation intelligence",
      "what": "\"AI for in-person sellers.\" Sellers record customer conversations on a phone or tablet, even without signal. Siro transcribes them, scores them against the sales process, labels outcomes, drafts follow-ups and coaches sellers before, during and after the conversation. It syncs details to the CRM with two-way sync and autofill. Sales leaders at field, dealership and in-home sales teams buy it.",
      "what_source": {
        "name": "siro.ai",
        "url": "https://www.siro.ai/"
      },
      "price": "not published; sales-led, annual license quoted after a demo",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Activity capture and CRM updates",
          "Call and meeting analysis",
          "Assistant"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($75M raised from institutional investors; sellers have recorded more than 10 million conversations)",
      "founded": "2020",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "siro.ai",
          "url": "https://www.siro.ai/"
        },
        {
          "name": "siro.ai",
          "url": "https://www.siro.ai/about"
        },
        {
          "name": "siro.ai",
          "url": "https://www.siro.ai/pricing"
        },
        {
          "name": "siro.ai",
          "url": "https://www.siro.ai/blog"
        },
        {
          "name": "siro.ai",
          "url": "https://www.siro.ai/blog/series-b"
        },
        {
          "name": "siro.ai",
          "url": "https://siro.ai/insights/realtime-ai-sales-coaching"
        }
      ],
      "more_sources": 2,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/siro/#event-1",
      "on": "2026-10-26",
      "date_precision": "day",
      "title": "Siro launches Instant Follow Ups",
      "summary": "When a recording ends, Siro writes a conversation summary and a follow-up draft built around the agreed next steps. The rep edits and sends it. Sending from inside Siro works through Outlook.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-siro"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://siro.ai/insights/instant-follow-ups"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/siro/#event-2",
      "on": "2026-10-14",
      "date_precision": "day",
      "title": "Siro Halftime becomes Realtime coaching",
      "summary": "Realtime shows one suggested next step on the rep's lock screen during an in-person appointment. Reps can also tap to ask what to do next. Available to every customer.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-siro"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://siro.ai/insights/realtime-ai-sales-coaching"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/siro/#event-3",
      "on": "2025-05-21",
      "date_precision": "day",
      "title": "Siro raises $50M Series B",
      "summary": "Series B of $50 million led by SignalFire, with participation from 01 Advisors, StepStone Group and existing investors CRV, Fika Ventures and Index Ventures, to bring AI to in-person sales.",
      "kind": "Funding round",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-siro"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.siro.ai/blog/series-b"
      }
    }
  ]
}