# Siro: what it sells, price and AI features

URL: https://www.newsprint.com/companies/siro/
Covers: May 21, 2025 to Oct. 26, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Siro: what it sells, price and AI features", https://www.newsprint.com/companies/siro/, updated 2026-11-11

> Siro is on the AI revenue operations software map. We record 3 dated launches and events for it. The latest is dated Oct. 26, 2026.

"AI for in-person sellers." Sellers record customer conversations on a phone or tablet, even without signal. Siro transcribes them, scores them against the sales process, labels outcomes, drafts follow-ups and coaches sellers before, during and after the conversation. It syncs details to the CRM with two-way sync and autofill. Sales leaders at field, dealership and in-home sales teams buy it. Source: [siro.ai](https://www.siro.ai/).

## Facts

- Site: [siro.ai](https://www.siro.ai/)
- Founded: [2020](https://www.newsprint.com/research/revenue-operations-software/#co-siro)
- Category: Conversation intelligence
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-siro)

"AI for in-person sellers." Sellers record customer conversations on a phone or tablet, even without signal. Siro transcribes them, scores them against the sales process, labels outcomes, drafts follow-ups and coaches sellers before, during and after the conversation. It syncs details to the CRM with two-way sync and autofill. Sales leaders at field, dealership and in-home sales teams buy it. Source: [siro.ai](https://www.siro.ai/).

- Category: Conversation intelligence
- Price: not published; sales-led, annual license quoted after a demo
- AI capabilities: Activity capture and CRM updates, Call and meeting analysis and Assistant
- Scale: Funded challenger: institutional funding disclosed ($75M raised from institutional investors; sellers have recorded more than 10 million conversations)
- Founded: 2020

Sources: [siro.ai](https://www.siro.ai/), [siro.ai](https://www.siro.ai/about), [siro.ai](https://www.siro.ai/pricing), [siro.ai](https://www.siro.ai/blog), [siro.ai](https://www.siro.ai/blog/series-b), [siro.ai](https://siro.ai/insights/realtime-ai-sales-coaching) and [2 more on the map](https://www.newsprint.com/research/revenue-operations-software/#co-siro).

## Launches and dated events, newest first

### Siro launches Instant Follow Ups

Launch, Oct. 26, 2026. When a recording ends, Siro writes a conversation summary and a follow-up draft built around the agreed next steps. The rep edits and sends it. Sending from inside Siro works through Outlook.

Source: [Vendor blog](https://siro.ai/insights/instant-follow-ups). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-siro).

### Siro Halftime becomes Realtime coaching

Launch, Oct. 14, 2026. Realtime shows one suggested next step on the rep's lock screen during an in-person appointment. Reps can also tap to ask what to do next. Available to every customer.

Source: [Vendor blog](https://siro.ai/insights/realtime-ai-sales-coaching). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-siro).

### Siro raises $50M Series B

Funding round, May 21, 2025. Series B of $50 million led by SignalFire, with participation from 01 Advisors, StepStone Group and existing investors CRV, Fika Ventures and Index Ventures, to bring AI to in-person sales.

Source: [Vendor blog](https://www.siro.ai/blog/series-b). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-siro).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology