{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Source of Sources: new features and launches\", https://www.newsprint.com/companies/source-of-sources/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/source-of-sources/",
  "markdown_url": "https://www.newsprint.com/companies/source-of-sources.md",
  "title": "Source of Sources: new features and launches",
  "opening_answer": "We confirmed 3 product launches from Source of Sources since April 2024. The latest, Muck Rack partners with Source of Sources, was announced May 8, 2024. We also record 1 new company.",
  "period": "April 2024 to May 8, 2024",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C131",
    "slug": "source-of-sources",
    "name": "Source of Sources",
    "aliases": [
      "HERO",
      "Help Every Reporter Out"
    ],
    "site": "https://sourceofsources.com/",
    "summary": "Source of Sources is an email digest that sends journalist queries to sources up to three times a day. Reporters submit their queries through a form, and each query carries the journalist's Muck Rack profile. The product has no search, pitching or measurement tools.",
    "founded": 2024,
    "categories": [
      "requests"
    ],
    "status": "active",
    "price_note": "free (\"this list doesn't cost a dime\"); Shankman suggests donating to animal charities instead.",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.sourceofsources.com/blog/"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Journalist requests and relationships"
    ]
  },
  "confirmed_product_launches": 3,
  "dated_product_launches": 3,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 4,
  "launches": [
    {
      "id": "E197",
      "company": "source-of-sources",
      "product": null,
      "title": "Muck Rack partners with Source of Sources",
      "summary": "Muck Rack partnered with HERO (later renamed Source of Sources/SOS): Muck Rack journalist profiles appear in the daily emails and verified-journalist queries are prioritized.",
      "kind": "feature",
      "features": [],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2024-05-08",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://muckrack.com/blog/2024/05/08/partnership-with-hero",
          "name": "Muck Rack Blog: We're partnering with SOS",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "ac7000ff901d84221aa0741a8c6dc4050096f12b99033dd8f2de969686ab8afb"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/source-of-sources/#launch-E197",
      "issues": []
    },
    {
      "id": "N302",
      "company": "source-of-sources",
      "product": null,
      "title": "Muck Rack journalist profiles integrated into HERO daily query emails",
      "summary": "Each query carries a Muck Rack profile so sources can check the journalist.",
      "kind": "feature",
      "features": [
        "journalist-requests"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2024-05-08",
      "available_on": "2024-05-08",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://capitolcommunicator.com/muck-rack-teams-up-with-help-every-reporter-out-to-connect-journalists-and-pr-pros/",
          "name": "Muck Rack blog (partnership announcement)",
          "quote": "SOS will integrate Muck Rack journalist profiles into its daily emails",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "2ec648b4808f5140179d89ca7bd369fa3821dd1132f42c573e2f13654a992de8"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "journalist-requests": "https://www.newsprint.com/features/#feature-journalist-requests"
      },
      "url": "https://www.newsprint.com/companies/source-of-sources/#launch-N302",
      "issues": []
    },
    {
      "id": "E191",
      "company": "source-of-sources",
      "product": null,
      "title": "Peter Shankman launches HERO",
      "summary": "Peter Shankman launched HERO (Help Every Reporter Out), a free platform reconnecting journalists and sources, gaining 10,000+ signups within hours.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2024-04-19",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.commpro.biz/news/peter-shankman-launches-hero-to-reinvent-the-journalists-and-sources-connection",
          "name": "CommPRO: Peter Shankman Launches HERO",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "56dbd336d567b5f650e42652cf0f78af38a308c58c1afa8f0f682ea7b25ef32c"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/source-of-sources/#launch-E191",
      "issues": []
    },
    {
      "id": "N301",
      "company": "source-of-sources",
      "product": null,
      "title": "Peter Shankman launches HERO (later Source of Sources) journalist-query emails",
      "summary": "Peter Shankman started a free email of journalist source requests after Cision shut HARO; it was renamed Source of Sources.",
      "kind": "feature",
      "features": [
        "journalist-requests"
      ],
      "tags": [],
      "categories": [
        "requests"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2024-04-01",
      "available_on": "2024-04-01",
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.prdaily.com/what-happened-to-haro/",
          "name": "CommPRO (published 2024-04-19)",
          "quote": "This week, Help Every Reporter Out - HERO - was born.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "amended",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "4a581d41b68f0a65a9304fdcd558c6add78cb7373d0e0e9e0f7e06a87bf3013d"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "journalist-requests": "https://www.newsprint.com/features/#feature-journalist-requests"
      },
      "url": "https://www.newsprint.com/companies/source-of-sources/#launch-N301",
      "issues": []
    }
  ]
}