# SourceBottle: what it sells, price and AI features

URL: https://www.newsprint.com/companies/sourcebottle/
Covers: 2009
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "SourceBottle: what it sells, price and AI features", https://www.newsprint.com/companies/sourcebottle/, updated 2026-11-11

> SourceBottle is on the PR software map. We record 1 dated launch or event for it. The latest is dated 2009.

"The media wants your stories and this is where they look." An Australian journalist request service founded in 2009: journalists, bloggers, podcasters, event organisers and PR pros post free call outs for experts, case studies, products, podcast guests and speakers, and sources get matching call outs by email up to twice each weekday, filtered by topic and by country (Australia, New Zealand, Singapore, the UK and Ireland, Canada and the US). A free Expert Profile lists a source in an Expert Directory that verified media can search. Since March 2025 paid plans add a pitching service in which SourceBottle's own team hand-picks profiles and pitches them to matching call outs. It says it connects over 65,000 experts, brands and PR professionals and sends about 25 million emails a year. It does not sell a media database, distribution or monitoring. Source: [sourcebottle.com](https://www.sourcebottle.com/).

## Facts

- Site: [sourcebottle.com](https://www.sourcebottle.com/)
- Founded: [2009](https://www.newsprint.com/research/pr-software/#co-sourcebottle)
- Category: Journalist requests and relationships
- Status: Active

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-sourcebottle)

"The media wants your stories and this is where they look." An Australian journalist request service founded in 2009: journalists, bloggers, podcasters, event organisers and PR pros post free call outs for experts, case studies, products, podcast guests and speakers, and sources get matching call outs by email up to twice each weekday, filtered by topic and by country (Australia, New Zealand, Singapore, the UK and Ireland, Canada and the US). A free Expert Profile lists a source in an Expert Directory that verified media can search. Since March 2025 paid plans add a pitching service in which SourceBottle's own team hand-picks profiles and pitches them to matching call outs. It says it connects over 65,000 experts, brands and PR professionals and sends about 25 million emails a year. It does not sell a media database, distribution or monitoring. Source: [sourcebottle.com](https://www.sourcebottle.com/).

- Category: Journalist requests and relationships
- Covers: Discover and Pitch
- Scale: Established: a public parent, or a disclosed user or customer base ('Today, SourceBottle connects over 65K experts, brands, PR professionals and organisations with media professionals across Australia, New Zealand, Singapore, the United Kingdom, Ireland and North America - disseminating approximately 25M emails each year.' (about page); no revenue or funding disclosed)
- Founded: 2009

Sources: [sourcebottle.com](https://www.sourcebottle.com/) and [9 more on the map](https://www.newsprint.com/research/pr-software/#co-sourcebottle).

## Launches and dated events, newest first

### SourceBottle founded

Founded, 2009. Former lawyer and media relations strategist Bec Derrington founds SourceBottle in Australia.

Source: [SourceBottle about page](https://www.sourcebottle.com/about.asp). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-sourcebottle).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology