{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Spotlight Oz: what it sells, price and AI features\", https://www.newsprint.com/companies/spotlight-oz/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/spotlight-oz/",
  "markdown_url": "https://www.newsprint.com/companies/spotlight-oz.md",
  "title": "Spotlight Oz: what it sells, price and AI features",
  "opening_answer": "Spotlight Oz is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 3 dated launches and events for it. The latest is dated February 2026.",
  "period": "2012 to February 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CTEPFV5",
    "slug": "spotlight-oz",
    "name": "Spotlight Oz",
    "aliases": [],
    "site": "https://spotlight-io.com/oz",
    "summary": null,
    "founded": 2012,
    "categories": [
      "database"
    ],
    "status": "active",
    "price_note": "not published; demo request",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://spotlight-io.com/insights"
      }
    ],
    "updated_at": "2026-10-23",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Media databases and outreach"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform.\" The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services.",
    "source": {
      "name": "spotlight-io.com",
      "url": "https://spotlight-io.com/oz"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-spotlight-oz",
      "section": "companies",
      "name": "Spotlight Oz",
      "site": "https://spotlight-io.com/oz",
      "category": "Media databases and outreach",
      "what": "\"Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform.\" The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services.",
      "what_source": {
        "name": "spotlight-io.com",
        "url": "https://spotlight-io.com/oz"
      },
      "price": "not published; demo request",
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (Spotlight founded 2012; 'over 200 consultants, marketers, and operations professionals' (about page); clients named include Dell, Google, NetApp, WPP, Accenture and ServiceNow (analyst-relations page); Capital Southwest portfolio investment since Dec. 2021 (investor page); no revenue disclosed)",
      "founded": "2012",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "spotlight-io.com",
          "url": "https://spotlight-io.com/oz"
        }
      ],
      "more_sources": 6,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-spotlight-oz",
      "section": "companies",
      "name": "Spotlight Oz",
      "site": "https://spotlight-io.com/oz",
      "category": "PR and monitoring",
      "what": "Platform for managing analyst relations, peer reviews and competitive intelligence with LLM visibility tracking, for B2B marketing teams.",
      "what_source": {
        "name": "spotlight-io.com",
        "url": "https://spotlight-io.com/oz"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources (partial)",
          "PR and outreach",
          "Prompt research (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2012",
      "founded_source": {
        "name": "spotlight-io.com",
        "url": "https://spotlight-io.com/about-us"
      },
      "fate": null,
      "sources": [
        {
          "name": "spotlight-io.com",
          "url": "https://spotlight-io.com/oz"
        },
        {
          "name": "spotlight-io.com",
          "url": "https://spotlight-io.com/about-us"
        },
        {
          "name": "spotlight-io.com",
          "url": "https://spotlight-io.com/ai-influence"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/spotlight-oz/#event-1",
      "on": "2026-02-01",
      "date_precision": "month",
      "title": "Spotlight acquires Captivate Collective and Onalytica",
      "summary": "Spotlight adds peer-review and influencer-relations capabilities by acquiring two firms.",
      "kind": "Acquisition",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-spotlight-oz"
      },
      "source": {
        "name": "Spotlight (about page)",
        "url": "https://spotlight-io.com/about-us"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/spotlight-oz/#event-2",
      "on": "2021-12-01",
      "date_precision": "month",
      "title": "Capital Southwest invests in Spotlight",
      "summary": "Capital Southwest lists Spotlight, LLC as a current portfolio company, invested in December 2021.",
      "kind": "Funding round",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-spotlight-oz"
      },
      "source": {
        "name": "Capital Southwest",
        "url": "https://www.capitalsouthwest.com/portfolio/spotlight-llc"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/spotlight-oz/#event-3",
      "on": "2012-01-01",
      "date_precision": "year",
      "title": "Spotlight founded",
      "summary": "Spotlight is founded as an analyst relations agency.",
      "kind": "Founded",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-spotlight-oz"
      },
      "source": {
        "name": "Spotlight (about page)",
        "url": "https://spotlight-io.com/about-us"
      }
    }
  ]
}