# Spotlight Oz: what it sells, price and AI features

URL: https://www.newsprint.com/companies/spotlight-oz/
Covers: 2012 to February 2026
Updated: 2026-11-12
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Spotlight Oz: what it sells, price and AI features", https://www.newsprint.com/companies/spotlight-oz/, updated 2026-11-12

> Spotlight Oz is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 3 dated launches and events for it. The latest is dated February 2026.

"Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform." The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services. Source: [spotlight-io.com](https://spotlight-io.com/oz).

## Facts

- Site: [spotlight-io.com](https://spotlight-io.com/oz)
- Founded: [2012](https://spotlight-io.com/about-us)
- Category: Media databases and outreach
- Status: Active
- Price: not published; demo request

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-spotlight-oz)

"Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform." The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services. Source: [spotlight-io.com](https://spotlight-io.com/oz).

- Category: Media databases and outreach
- Price: not published; demo request
- Covers: Search, Pitch and Measure
- Scale: Established: a public parent, or a disclosed user or customer base (Spotlight founded 2012; 'over 200 consultants, marketers, and operations professionals' (about page); clients named include Dell, Google, NetApp, WPP, Accenture and ServiceNow (analyst-relations page); Capital Southwest portfolio investment since Dec. 2021 (investor page); no revenue disclosed)
- Founded: 2012

Sources: [spotlight-io.com](https://spotlight-io.com/oz) and [6 more on the map](https://www.newsprint.com/research/pr-software/#co-spotlight-oz).

### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-spotlight-oz)

Platform for managing analyst relations, peer reviews and competitive intelligence with LLM visibility tracking, for B2B marketing teams. Source: [spotlight-io.com](https://spotlight-io.com/oz).

- Category: PR and monitoring
- Capabilities: Tracks answers, Cited sources (partial), PR and outreach and Prompt research (partial)
- Founded: [2012](https://spotlight-io.com/about-us)

Sources: [spotlight-io.com](https://spotlight-io.com/oz), [spotlight-io.com](https://spotlight-io.com/about-us) and [spotlight-io.com](https://spotlight-io.com/ai-influence).

## Launches and dated events, newest first

### Spotlight acquires Captivate Collective and Onalytica

Acquisition, February 2026. Spotlight adds peer-review and influencer-relations capabilities by acquiring two firms.

Source: [Spotlight (about page)](https://spotlight-io.com/about-us). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-spotlight-oz).

### Capital Southwest invests in Spotlight

Funding round, December 2021. Capital Southwest lists Spotlight, LLC as a current portfolio company, invested in December 2021.

Source: [Capital Southwest](https://www.capitalsouthwest.com/portfolio/spotlight-llc). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-spotlight-oz).

### Spotlight founded

Founded, 2012. Spotlight is founded as an analyst relations agency.

Source: [Spotlight (about page)](https://spotlight-io.com/about-us). From [the PR software map](https://www.newsprint.com/research/pr-software/#co-spotlight-oz).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology