{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Sprinklr: what it sells, price and AI features\", https://www.newsprint.com/companies/sprinklr/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/sprinklr/",
  "markdown_url": "https://www.newsprint.com/companies/sprinklr.md",
  "title": "Sprinklr: what it sells, price and AI features",
  "opening_answer": "Sprinklr is on 2 Newsprint research maps: the AI visibility map and the social monitoring map. We record 8 dated launches and events for it. The latest is dated Oct. 22, 2026.",
  "period": "Feb. 13, 2025 to Oct. 22, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CPXCCQ3",
    "slug": "sprinklr",
    "name": "Sprinklr",
    "aliases": [],
    "site": "https://www.sprinklr.com/",
    "summary": "Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions.",
    "founded": null,
    "categories": [
      "ai-visibility"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-02",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "AI visibility"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions.",
    "source": {
      "name": "sprinklr.com",
      "url": "https://www.sprinklr.com/products/consumer-intelligence/llm-insights/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-sprinklr",
      "section": "companies",
      "name": "Sprinklr",
      "site": "https://www.sprinklr.com/",
      "category": "Marketing suites",
      "what": "Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions.",
      "what_source": {
        "name": "sprinklr.com",
        "url": "https://www.sprinklr.com/products/consumer-intelligence/llm-insights/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources",
          "Content",
          "PR and outreach",
          "Prompt research"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "sprinklr.com",
          "url": "https://www.sprinklr.com/products/consumer-intelligence/llm-insights/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    },
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr",
      "section": "companies",
      "name": "Sprinklr",
      "site": "https://www.sprinklr.com/",
      "category": "Social listening suites",
      "what": "Enterprise unified customer-experience platform; Sprinklr Insights/Social Listening covers 30+ social and digital channels plus news, forums, TV/radio/print, with AI Topics, AI Agents, Copilot, LLM Insights and an MCP server.",
      "what_source": {
        "name": "sprinklr.com",
        "url": "https://www.sprinklr.com/"
      },
      "price": "Enterprise quote only. Self-serve plans reportedly ended 2026-04-30 (third-party). Third-party procurement estimates $50K-$130K+/yr; not Sprinklr-published.",
      "price_published": false,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "X",
          "Reddit",
          "Bluesky",
          "Threads",
          "Instagram",
          "Facebook",
          "YouTube",
          "TikTok",
          "News",
          "Forums",
          "Reviews",
          "Podcasts"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: nine-figure revenue or public-company scale (Public company (investors.sprinklr.com Investor Relations link); enterprise CX platform with nine-figure revenue.)",
      "founded": "2009",
      "founded_source": {
        "name": "en.wikipedia.org",
        "url": "https://en.wikipedia.org/wiki/Sprinklr"
      },
      "fate": null,
      "sources": [
        {
          "name": "sprinklr.com",
          "url": "https://www.sprinklr.com/"
        },
        {
          "name": "socialbu.com",
          "url": "https://socialbu.com/blog/sprinklr-pricing"
        },
        {
          "name": "en.wikipedia.org",
          "url": "https://en.wikipedia.org/wiki/Sprinklr"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-1",
      "on": "2026-10-22",
      "date_precision": "day",
      "title": "Sprinklr VOC Agent Suite becomes available in Gemini Enterprise Agent Marketplace",
      "summary": "Existing Sprinklr customers can access authenticated voice-of-customer agents from Gemini Enterprise through Agent-to-Agent integration.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "investors.sprinklr.com",
        "url": "https://investors.sprinklr.com/news/press-releases/detail/265/sprinklr-announces-availability-of-voc-agent-suite-in"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-2",
      "on": "2026-10-01",
      "date_precision": "month",
      "title": "Sprinklr ships Insights MCP and a platform MCP server in its Fall '26 release",
      "summary": "Insights MCP connects governed listening intelligence to AI assistants, while the broader server exposes Sprinklr product capabilities to Claude and ChatGPT.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "sprinklr.com",
        "url": "https://www.sprinklr.com/releases/26-10-release/"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-3",
      "on": "2026-07-15",
      "date_precision": "day",
      "title": "Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action",
      "summary": "Summer '26 release: Sprinklr MCP (beta) lets users access Sprinklr insights inside Microsoft Copilot, ChatGPT and Claude; Voice AI agents; LLM Insights; ViralMoment video analytics.",
      "kind": "Beta",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "Sprinklr investor relations",
        "url": "https://investors.sprinklr.com/news/press-releases/detail/261/sprinklr-introduces-new-ai-capabilities-to-help-brands-move"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-4",
      "on": "2026-05-28",
      "date_precision": "day",
      "title": "Sprinklr Acquires ViralMoment",
      "summary": "Sprinklr buys the assets of ViralMoment, a frame-by-frame social video intelligence startup.",
      "kind": "Acquisition",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Sprinklr-Acquires-ViralMoment-175000.aspx"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-5",
      "on": "2026-05-28",
      "date_precision": "day",
      "title": "Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence",
      "summary": "Bought assets of ViralMoment: video-native AI analysing social video frame by frame across visuals, audio and on-screen text. Price undisclosed.",
      "kind": "Acquisition",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "Sprinklr investor relations",
        "url": "https://investors.sprinklr.com/news/press-releases/detail/255/sprinklr-acquires-viralmoment-to-define-the-next-era-of"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-6",
      "on": "2026-04-07",
      "date_precision": "day",
      "title": "Sprinklr Unveils Next Wave of AI-Native Customer Experience Innovation with Spring '26 (26.4) Release",
      "summary": "AI Topics use GenAI enrichments to filter noise in listening; Autonomous Evaluation for agents; AI+ Studio; Marketing Copilot; Deep Research.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "Sprinklr investor relations",
        "url": "https://investors.sprinklr.com/news/press-releases/detail/252/sprinklr-unveils-next-wave-of-ainative-customer"
      }
    },
    {
      "id": "event-7",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-7",
      "on": "2026-01-01",
      "date_precision": "year",
      "title": "X (formerly known as Twitter) provides us with certain data that supports our Unified-CXM platform",
      "summary": "FY2026 10-K (year ended 2026-01-31): Sprinklr's X data agreement 'expires on December 31, 2026'; social listening depends on third-party APIs such as X and Meta.",
      "kind": "Policy",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "SEC EDGAR (Sprinklr 10-K)",
        "url": "https://www.sec.gov/Archives/edgar/data/1569345/000156934526000015/cxm-20260131.htm"
      }
    },
    {
      "id": "event-8",
      "url": "https://www.newsprint.com/companies/sprinklr/#event-8",
      "on": "2025-02-13",
      "date_precision": "day",
      "title": "Sprinklr Announces New Integration with Bluesky for Insights and Publishing",
      "summary": "Bluesky data in social listening dashboards and research plus publishing, via API integration.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprinklr"
      },
      "source": {
        "name": "Sprinklr investor relations",
        "url": "https://investors.sprinklr.com/news/press-releases/detail/219/sprinklr-announces-new-integration-with-bluesky-for"
      }
    }
  ]
}