# Sprinklr: what it sells, price and AI features

URL: https://www.newsprint.com/companies/sprinklr/
Covers: Feb. 13, 2025 to Oct. 22, 2026
Updated: 2026-11-12
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Sprinklr: what it sells, price and AI features", https://www.newsprint.com/companies/sprinklr/, updated 2026-11-12

> Sprinklr is on 2 Newsprint research maps: the AI visibility map and the social monitoring map. We record 8 dated launches and events for it. The latest is dated Oct. 22, 2026.

Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions. Source: [sprinklr.com](https://www.sprinklr.com/products/consumer-intelligence/llm-insights/).

## Facts

- Site: [sprinklr.com](https://www.sprinklr.com/)
- Founded: [2009](https://en.wikipedia.org/wiki/Sprinklr)
- Category: AI visibility
- Status: Active

## On the research maps

### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-sprinklr)

Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions. Source: [sprinklr.com](https://www.sprinklr.com/products/consumer-intelligence/llm-insights/).

- Category: Marketing suites
- Capabilities: Tracks answers, Cited sources, Content, PR and outreach and Prompt research

Sources: [sprinklr.com](https://www.sprinklr.com/products/consumer-intelligence/llm-insights/).

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr)

Enterprise unified customer-experience platform; Sprinklr Insights/Social Listening covers 30+ social and digital channels plus news, forums, TV/radio/print, with AI Topics, AI Agents, Copilot, LLM Insights and an MCP server. Source: [sprinklr.com](https://www.sprinklr.com/).

- Category: Social listening suites
- Price: Enterprise quote only. Self-serve plans reportedly ended 2026-04-30 (third-party). Third-party procurement estimates $50K-$130K+/yr; not Sprinklr-published.
- Platforms: X, Reddit, Bluesky, Threads, Instagram, Facebook, YouTube, TikTok, News, Forums, Reviews and Podcasts
- Scale: Enterprise incumbent: nine-figure revenue or public-company scale (Public company (investors.sprinklr.com Investor Relations link); enterprise CX platform with nine-figure revenue.)
- Founded: [2009](https://en.wikipedia.org/wiki/Sprinklr)

Sources: [sprinklr.com](https://www.sprinklr.com/), [socialbu.com](https://socialbu.com/blog/sprinklr-pricing) and [en.wikipedia.org](https://en.wikipedia.org/wiki/Sprinklr).

## Launches and dated events, newest first

### Sprinklr VOC Agent Suite becomes available in Gemini Enterprise Agent Marketplace

Launch, Oct. 22, 2026. Existing Sprinklr customers can access authenticated voice-of-customer agents from Gemini Enterprise through Agent-to-Agent integration.

Source: [investors.sprinklr.com](https://investors.sprinklr.com/news/press-releases/detail/265/sprinklr-announces-availability-of-voc-agent-suite-in). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### Sprinklr ships Insights MCP and a platform MCP server in its Fall '26 release

Launch, October 2026. Insights MCP connects governed listening intelligence to AI assistants, while the broader server exposes Sprinklr product capabilities to Claude and ChatGPT.

Source: [sprinklr.com](https://www.sprinklr.com/releases/26-10-release/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action

Beta, July 15, 2026. Summer '26 release: Sprinklr MCP (beta) lets users access Sprinklr insights inside Microsoft Copilot, ChatGPT and Claude; Voice AI agents; LLM Insights; ViralMoment video analytics.

Source: [Sprinklr investor relations](https://investors.sprinklr.com/news/press-releases/detail/261/sprinklr-introduces-new-ai-capabilities-to-help-brands-move). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### Sprinklr Acquires ViralMoment

Acquisition, May 28, 2026. Sprinklr buys the assets of ViralMoment, a frame-by-frame social video intelligence startup.

Source: [DestinationCRM](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Sprinklr-Acquires-ViralMoment-175000.aspx). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence

Acquisition, May 28, 2026. Bought assets of ViralMoment: video-native AI analysing social video frame by frame across visuals, audio and on-screen text. Price undisclosed.

Source: [Sprinklr investor relations](https://investors.sprinklr.com/news/press-releases/detail/255/sprinklr-acquires-viralmoment-to-define-the-next-era-of). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### Sprinklr Unveils Next Wave of AI-Native Customer Experience Innovation with Spring '26 (26.4) Release

Launch, April 7, 2026. AI Topics use GenAI enrichments to filter noise in listening; Autonomous Evaluation for agents; AI+ Studio; Marketing Copilot; Deep Research.

Source: [Sprinklr investor relations](https://investors.sprinklr.com/news/press-releases/detail/252/sprinklr-unveils-next-wave-of-ainative-customer). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### X (formerly known as Twitter) provides us with certain data that supports our Unified-CXM platform

Policy, 2026. FY2026 10-K (year ended 2026-01-31): Sprinklr's X data agreement 'expires on December 31, 2026'; social listening depends on third-party APIs such as X and Meta.

Source: [SEC EDGAR (Sprinklr 10-K)](https://www.sec.gov/Archives/edgar/data/1569345/000156934526000015/cxm-20260131.htm). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

### Sprinklr Announces New Integration with Bluesky for Insights and Publishing

Launch, Feb. 13, 2025. Bluesky data in social listening dashboards and research plus publishing, via API integration.

Source: [Sprinklr investor relations](https://investors.sprinklr.com/news/press-releases/detail/219/sprinklr-announces-new-integration-with-bluesky-for). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprinklr).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology