{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Sprout Social Employee Advocacy: what it sells, price and AI features\", https://www.newsprint.com/companies/sprout-social-employee-advocacy/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/sprout-social-employee-advocacy/",
  "markdown_url": "https://www.newsprint.com/companies/sprout-social-employee-advocacy.md",
  "title": "Sprout Social Employee Advocacy: what it sells, price and AI features",
  "opening_answer": "Sprout Social Employee Advocacy is on the AI internal communications software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C1QRPEH",
    "slug": "sprout-social-employee-advocacy",
    "name": "Sprout Social Employee Advocacy",
    "aliases": [],
    "site": "https://sproutsocial.com/features/employee-advocacy/",
    "summary": "Sprout Social sells Employee Advocacy as an add-on to its social media management plans, from the Standard plan up: \"Expand your social media reach and offset awareness spend\". Admins post approved stories, and employees share them to their own networks. Message Ideas by AI Assist, built on Sprout's OpenAI integration, offers up to three wording choices for each share, which employees can edit.",
    "founded": null,
    "categories": [
      "advocacy"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Employee advocacy"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Sprout Social sells Employee Advocacy as an add-on to its social media management plans, from the Standard plan up: \"Expand your social media reach and offset awareness spend\". Admins post approved stories, and employees share them to their own networks. Message Ideas by AI Assist, built on Sprout's OpenAI integration, offers up to three wording choices for each share, which employees can edit.",
    "source": {
      "name": "sproutsocial.com",
      "url": "https://sproutsocial.com/features/employee-advocacy/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "internal-communications-software",
      "title": "The AI internal communications software map",
      "url": "https://www.newsprint.com/research/internal-communications-software/#co-sprout-social-employee-advocacy",
      "section": "companies",
      "name": "Sprout Social Employee Advocacy",
      "site": "https://sproutsocial.com/features/employee-advocacy/",
      "category": "Employee advocacy",
      "what": "Sprout Social sells Employee Advocacy as an add-on to its social media management plans, from the Standard plan up: \"Expand your social media reach and offset awareness spend\". Admins post approved stories, and employees share them to their own networks. Message Ideas by AI Assist, built on Sprout's OpenAI integration, offers up to three wording choices for each share, which employees can edit.",
      "what_source": {
        "name": "sproutsocial.com",
        "url": "https://sproutsocial.com/features/employee-advocacy/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "AI writing"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: a public company or nine-figure revenue (Product line of Sprout Social (Nasdaq: SPT), which reported $125.1 million revenue for Q3 2026.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "sproutsocial.com",
          "url": "https://sproutsocial.com/features/employee-advocacy/"
        },
        {
          "name": "sproutsocial.com",
          "url": "https://sproutsocial.com/insights/what-is-employee-advocacy/"
        },
        {
          "name": "sproutsocial.com",
          "url": "https://sproutsocial.com/pricing/"
        },
        {
          "name": "sproutsocial.com",
          "url": "https://sproutsocial.com/product-updates/2026-q1/"
        },
        {
          "name": "sec.gov",
          "url": "https://www.sec.gov/Archives/edgar/data/0001517375/000151737526000067/a3q26earningsrelease2.htm"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": []
}