{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Sprout Social: what it sells, price and AI features\", https://www.newsprint.com/companies/sprout-social/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/sprout-social/",
  "markdown_url": "https://www.newsprint.com/companies/sprout-social.md",
  "title": "Sprout Social: what it sells, price and AI features",
  "opening_answer": "Sprout Social is on the social monitoring map. We record 16 dated launches and events for it. The latest is dated July 2026.",
  "period": "Nov. 14, 2017 to July 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CVQA7T2",
    "slug": "sprout-social",
    "name": "Sprout Social",
    "aliases": [],
    "site": "https://sproutsocial.com/",
    "summary": "Social media management suite (publishing, inbox, analytics) with Sprout Listening add-on and NewsWhip predictive news/social intelligence; Trellis AI agent and a public API. An agent would query Listening Topics via API or ChatGPT/MCP.",
    "founded": 2010,
    "categories": [
      "listening-suite"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Social listening suites"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Social media management suite (publishing, inbox, analytics) with Sprout Listening add-on and NewsWhip predictive news/social intelligence; Trellis AI agent and a public API. An agent would query Listening Topics via API or ChatGPT/MCP.",
    "source": {
      "name": "sproutsocial.com",
      "url": "https://sproutsocial.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social",
      "section": "companies",
      "name": "Sprout Social",
      "site": "https://sproutsocial.com/",
      "category": "Social listening suites",
      "what": "Social media management suite (publishing, inbox, analytics) with Sprout Listening add-on and NewsWhip predictive news/social intelligence; Trellis AI agent and a public API. An agent would query Listening Topics via API or ChatGPT/MCP.",
      "what_source": {
        "name": "sproutsocial.com",
        "url": "https://sproutsocial.com/"
      },
      "price": "Per seat per month, as published 2026-10-23: Essentials $79 (annual; $99 monthly), Standard $199, Professional $299, Advanced $399, Enterprise custom. Listening is an add-on to Standard and up; no add-on price published.",
      "price_published": true,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "X",
          "Reddit",
          "TikTok",
          "Bluesky",
          "Instagram",
          "Facebook",
          "YouTube",
          "LinkedIn",
          "News",
          "Forums"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: nine-figure revenue or public-company scale (Nasdaq-listed (SPT); 2025 revenue about $457.5M.)",
      "founded": "2010",
      "founded_source": {
        "name": "en.wikipedia.org",
        "url": "https://en.wikipedia.org/wiki/Sprout_Social"
      },
      "fate": null,
      "sources": [
        {
          "name": "sproutsocial.com",
          "url": "https://sproutsocial.com/"
        },
        {
          "name": "sproutsocial.com",
          "url": "https://sproutsocial.com/pricing/"
        },
        {
          "name": "en.wikipedia.org",
          "url": "https://en.wikipedia.org/wiki/Sprout_Social"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-1",
      "on": "2026-07-01",
      "date_precision": "month",
      "title": "Trellis and Trellis Studio now available to all Sprout Social customers",
      "summary": "Trellis became available to every customer on every plan in July 2026 (GA), per the Aug 2026 press release.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social press (dated 2026-08-19)",
        "url": "https://sproutsocial.com/insights/press/now-generally-available-sprout-socials-ai-agent-trellis-is-helping-reshape-how-social-teams-prove-their-value/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-2",
      "on": "2026-05-12",
      "date_precision": "day",
      "title": "Added 'No Listening message-level data from Reddit' to Available Data Overview, after Reddit Compliance",
      "summary": "Sprout's API docs now say Reddit message-level Listening data is not available via the API (Reddit compliance). Aggregates remain.",
      "kind": "Policy",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout API docs changelog",
        "url": "https://api.sproutsocial.com/docs/changelog/"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-3",
      "on": "2026-03-19",
      "date_precision": "day",
      "title": "sprout-social-mcp 0.1.0 published",
      "summary": "First PyPI release of a community Sprout Social MCP; latest 0.2.0 on 2026-10-20.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "PyPI",
        "url": "https://pypi.org/pypi/sprout-social-mcp/json"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-4",
      "on": "2026-02-18",
      "date_precision": "day",
      "title": "Sprout Social Launches AI-Powered Solutions and Expanded Reddit Partnership",
      "summary": "Expanded Reddit partnership (brand-owned subreddits in Smart Inbox, publishing, filtered Listening data); Trellis Monitoring Agent now in NewsWhip; expanded predictive monitoring for Bluesky.",
      "kind": "Partnership",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social press",
        "url": "https://sproutsocial.com/insights/press/sprout-social-launches-ai-powered-solutions-and-expanded-reddit-partnership-to-help-brands-navigate-the-next-era-of-discovery/"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-5",
      "on": "2025-12-03",
      "date_precision": "day",
      "title": "Added Bluesky to Listening networks",
      "summary": "Sprout API changelog lists Bluesky as a supported Listening network. Product-updates Q4 2025 page also lists Bluesky listening sources.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout API docs changelog",
        "url": "https://api.sproutsocial.com/docs/changelog/"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-6",
      "on": "2025-11-18",
      "date_precision": "day",
      "title": "Sprout Social Unveils Trellis, its AI Agent That Turns Social Data Into Instant Enterprise Intelligence",
      "summary": "First Sprout AI agent (Trellis, conversational data exploration) and first MCP server: a remote MCP server lets customers bring Sprout social data into ChatGPT.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social investor relations (GlobeNewswire)",
        "url": "https://investors.sproutsocial.com/news/news-details/2025/Sprout-Social-Unveils-Trellis-its-AI-Agent-That-Turns-Social-Data-Into-Instant-Enterprise-Intelligence/default.aspx"
      }
    },
    {
      "id": "event-7",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-7",
      "on": "2025-08-29",
      "date_precision": "day",
      "title": "Added TikTok to Listening networks",
      "summary": "Public API Listening endpoints now cover TikTok.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout API docs changelog",
        "url": "https://api.sproutsocial.com/docs/changelog/"
      }
    },
    {
      "id": "event-8",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-8",
      "on": "2025-07-30",
      "date_precision": "day",
      "title": "Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap",
      "summary": "Bought NewsWhip (predictive news/social media intelligence, founded 2011) for $55M cash plus up to $10M earnouts. Adds news and social trend prediction to Listening.",
      "kind": "Acquisition",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social press",
        "url": "https://sproutsocial.com/insights/press/sprout-social-acquires-newswhip/"
      }
    },
    {
      "id": "event-9",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-9",
      "on": "2025-01-01",
      "date_precision": "year",
      "title": "Spam and bot detection in Listening; brand mentions on Facebook and Instagram; TikTok hashtag insights",
      "summary": "Q4 2025 product update lists spam/bot detection in Listening plus Facebook/Instagram mention tracking and TikTok hashtag insights.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social product updates",
        "url": "https://sproutsocial.com/product-updates/2025-q4/"
      }
    },
    {
      "id": "event-10",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-10",
      "on": "2024-12-28",
      "date_precision": "day",
      "title": "Standard $199, Professional $299, Advanced $399 billed annually; $249/$399/$499 billed monthly",
      "summary": "Wayback capture: per-seat prices $199/$299/$399 billed annually ($249/$399/$499 billed monthly). Listening listed as an additional premium solution with no price.",
      "kind": "Pricing change",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social pricing page (Wayback)",
        "url": "https://web.archive.org/web/20241228190251/https://sproutsocial.com/pricing/"
      }
    },
    {
      "id": "event-11",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-11",
      "on": "2024-02-08",
      "date_precision": "day",
      "title": "Sprout Social Expands Reddit Partnership",
      "summary": "Deeper real-time public Reddit data for Sprout customers, tied to social listening.",
      "kind": "Partnership",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social press",
        "url": "https://sproutsocial.com/insights/press/sprout-social-expands-reddit-partnership/"
      }
    },
    {
      "id": "event-12",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-12",
      "on": "2023-12-21",
      "date_precision": "day",
      "title": "Added Listening Topics support, with new endpoints for Topic metrics and messages.",
      "summary": "First programmatic access to Sprout Listening: Topic metrics and Topic messages endpoints in the public API.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout API docs changelog",
        "url": "https://api.sproutsocial.com/docs/changelog/"
      }
    },
    {
      "id": "event-13",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-13",
      "on": "2020-11-01",
      "date_precision": "month",
      "title": "Initial Release",
      "summary": "Sprout's public API changelog starts in Nov 2020 with its 'Initial Release' (profile, analytics endpoints).",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout API docs",
        "url": "https://api.sproutsocial.com/docs/changelog/"
      }
    },
    {
      "id": "event-14",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-14",
      "on": "2018-10-10",
      "date_precision": "day",
      "title": "Harness Social Conversation Data with Advanced Listening in Sprout",
      "summary": "Advanced Listening added Twitter, Instagram, YouTube, Reddit, Tumblr and web (blogs, forums, news) sources and a Topic Builder; premium add-on on any plan.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social release notes (Wayback)",
        "url": "https://web.archive.org/web/20210615014501/https://sproutsocial.com/insights/release/october-10-2018/"
      }
    },
    {
      "id": "event-15",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-15",
      "on": "2017-12-05",
      "date_precision": "day",
      "title": "Sprout Social Acquires Social Analytics Leader Simply Measured",
      "summary": "Acquired Seattle social analytics firm Simply Measured (founded 2010); terms undisclosed. Expanded Sprout's analytics; Sprout's listening tools already existed (Listeners, Nov 2017).",
      "kind": "Acquisition",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "DestinationCRM",
        "url": "https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Sprout-Social-Acquires-Simply-Measured-122111.aspx"
      }
    },
    {
      "id": "event-16",
      "url": "https://www.newsprint.com/companies/sprout-social/#event-16",
      "on": "2017-11-14",
      "date_precision": "day",
      "title": "Introducing Sprout Listeners: Marketing Insights, Straight From the Source",
      "summary": "First Sprout social listening toolset: query builder + dashboards, Twitter only, sold as a premium add-on to the upper plans.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-sprout-social"
      },
      "source": {
        "name": "Sprout Social blog (Wayback)",
        "url": "https://web.archive.org/web/20190717131438/https://sproutsocial.com/insights/sprout-listeners/"
      }
    }
  ]
}