# Sprout Social: what it sells, price and AI features

URL: https://www.newsprint.com/companies/sprout-social/
Covers: Nov. 14, 2017 to July 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Sprout Social: what it sells, price and AI features", https://www.newsprint.com/companies/sprout-social/, updated 2026-11-11

> Sprout Social is on the social monitoring map. We record 16 dated launches and events for it. The latest is dated July 2026.

Social media management suite (publishing, inbox, analytics) with Sprout Listening add-on and NewsWhip predictive news/social intelligence; Trellis AI agent and a public API. An agent would query Listening Topics via API or ChatGPT/MCP. Source: [sproutsocial.com](https://sproutsocial.com/).

## Facts

- Site: [sproutsocial.com](https://sproutsocial.com/)
- Founded: [2010](https://en.wikipedia.org/wiki/Sprout_Social)
- Category: Social listening suites
- Status: Active

## On the research maps

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social)

Social media management suite (publishing, inbox, analytics) with Sprout Listening add-on and NewsWhip predictive news/social intelligence; Trellis AI agent and a public API. An agent would query Listening Topics via API or ChatGPT/MCP. Source: [sproutsocial.com](https://sproutsocial.com/).

- Category: Social listening suites
- Price: Per seat per month, as published 2026-10-23: Essentials $79 (annual; $99 monthly), Standard $199, Professional $299, Advanced $399, Enterprise custom. Listening is an add-on to Standard and up; no add-on price published.
- Platforms: X, Reddit, TikTok, Bluesky, Instagram, Facebook, YouTube, LinkedIn, News and Forums
- Scale: Enterprise incumbent: nine-figure revenue or public-company scale (Nasdaq-listed (SPT); 2025 revenue about $457.5M.)
- Founded: [2010](https://en.wikipedia.org/wiki/Sprout_Social)

Sources: [sproutsocial.com](https://sproutsocial.com/), [sproutsocial.com](https://sproutsocial.com/pricing/) and [en.wikipedia.org](https://en.wikipedia.org/wiki/Sprout_Social).

## Launches and dated events, newest first

### Trellis and Trellis Studio now available to all Sprout Social customers

Launch, July 2026. Trellis became available to every customer on every plan in July 2026 (GA), per the Aug 2026 press release.

Source: [Sprout Social press (dated 2026-08-19)](https://sproutsocial.com/insights/press/now-generally-available-sprout-socials-ai-agent-trellis-is-helping-reshape-how-social-teams-prove-their-value/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Added 'No Listening message-level data from Reddit' to Available Data Overview, after Reddit Compliance

Policy, May 12, 2026. Sprout's API docs now say Reddit message-level Listening data is not available via the API (Reddit compliance). Aggregates remain.

Source: [Sprout API docs changelog](https://api.sproutsocial.com/docs/changelog/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### sprout-social-mcp 0.1.0 published

Launch, March 19, 2026. First PyPI release of a community Sprout Social MCP; latest 0.2.0 on 2026-10-20.

Source: [PyPI](https://pypi.org/pypi/sprout-social-mcp/json). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Sprout Social Launches AI-Powered Solutions and Expanded Reddit Partnership

Partnership, Feb. 18, 2026. Expanded Reddit partnership (brand-owned subreddits in Smart Inbox, publishing, filtered Listening data); Trellis Monitoring Agent now in NewsWhip; expanded predictive monitoring for Bluesky.

Source: [Sprout Social press](https://sproutsocial.com/insights/press/sprout-social-launches-ai-powered-solutions-and-expanded-reddit-partnership-to-help-brands-navigate-the-next-era-of-discovery/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Added Bluesky to Listening networks

Launch, Dec. 3, 2025. Sprout API changelog lists Bluesky as a supported Listening network. Product-updates Q4 2025 page also lists Bluesky listening sources.

Source: [Sprout API docs changelog](https://api.sproutsocial.com/docs/changelog/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Sprout Social Unveils Trellis, its AI Agent That Turns Social Data Into Instant Enterprise Intelligence

Launch, Nov. 18, 2025. First Sprout AI agent (Trellis, conversational data exploration) and first MCP server: a remote MCP server lets customers bring Sprout social data into ChatGPT.

Source: [Sprout Social investor relations (GlobeNewswire)](https://investors.sproutsocial.com/news/news-details/2025/Sprout-Social-Unveils-Trellis-its-AI-Agent-That-Turns-Social-Data-Into-Instant-Enterprise-Intelligence/default.aspx). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Added TikTok to Listening networks

Launch, Aug. 29, 2025. Public API Listening endpoints now cover TikTok.

Source: [Sprout API docs changelog](https://api.sproutsocial.com/docs/changelog/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap

Acquisition, July 30, 2025. Bought NewsWhip (predictive news/social media intelligence, founded 2011) for $55M cash plus up to $10M earnouts. Adds news and social trend prediction to Listening.

Source: [Sprout Social press](https://sproutsocial.com/insights/press/sprout-social-acquires-newswhip/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Spam and bot detection in Listening; brand mentions on Facebook and Instagram; TikTok hashtag insights

Launch, 2025. Q4 2025 product update lists spam/bot detection in Listening plus Facebook/Instagram mention tracking and TikTok hashtag insights.

Source: [Sprout Social product updates](https://sproutsocial.com/product-updates/2025-q4/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Standard $199, Professional $299, Advanced $399 billed annually; $249/$399/$499 billed monthly

Pricing change, Dec. 28, 2024. Wayback capture: per-seat prices $199/$299/$399 billed annually ($249/$399/$499 billed monthly). Listening listed as an additional premium solution with no price.

Source: [Sprout Social pricing page (Wayback)](https://web.archive.org/web/20241228190251/https://sproutsocial.com/pricing/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Sprout Social Expands Reddit Partnership

Partnership, Feb. 8, 2024. Deeper real-time public Reddit data for Sprout customers, tied to social listening.

Source: [Sprout Social press](https://sproutsocial.com/insights/press/sprout-social-expands-reddit-partnership/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Added Listening Topics support, with new endpoints for Topic metrics and messages.

Launch, Dec. 21, 2023. First programmatic access to Sprout Listening: Topic metrics and Topic messages endpoints in the public API.

Source: [Sprout API docs changelog](https://api.sproutsocial.com/docs/changelog/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Initial Release

Launch, November 2020. Sprout's public API changelog starts in Nov 2020 with its 'Initial Release' (profile, analytics endpoints).

Source: [Sprout API docs](https://api.sproutsocial.com/docs/changelog/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Harness Social Conversation Data with Advanced Listening in Sprout

Launch, Oct. 10, 2018. Advanced Listening added Twitter, Instagram, YouTube, Reddit, Tumblr and web (blogs, forums, news) sources and a Topic Builder; premium add-on on any plan.

Source: [Sprout Social release notes (Wayback)](https://web.archive.org/web/20210615014501/https://sproutsocial.com/insights/release/october-10-2018/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Sprout Social Acquires Social Analytics Leader Simply Measured

Acquisition, Dec. 5, 2017. Acquired Seattle social analytics firm Simply Measured (founded 2010); terms undisclosed. Expanded Sprout's analytics; Sprout's listening tools already existed (Listeners, Nov 2017).

Source: [DestinationCRM](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Sprout-Social-Acquires-Simply-Measured-122111.aspx). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

### Introducing Sprout Listeners: Marketing Insights, Straight From the Source

Launch, Nov. 14, 2017. First Sprout social listening toolset: query builder + dashboards, Twitter only, sold as a premium add-on to the upper plans.

Source: [Sprout Social blog (Wayback)](https://web.archive.org/web/20190717131438/https://sproutsocial.com/insights/sprout-listeners/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-sprout-social).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology