{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Spyglasses: what it sells, price and AI features\", https://www.newsprint.com/companies/spyglasses/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/spyglasses/",
  "markdown_url": "https://www.newsprint.com/companies/spyglasses.md",
  "title": "Spyglasses: what it sells, price and AI features",
  "opening_answer": "Spyglasses is on 2 Newsprint research maps: the PR software map and the AI visibility map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C7S5WAD",
    "slug": "spyglasses",
    "name": "Spyglasses",
    "aliases": [],
    "site": "https://www.spyglasses.io/",
    "summary": null,
    "founded": null,
    "categories": [
      "ai-visibility"
    ],
    "status": "active",
    "price_note": "per month in USD: Brand $79 (50 prompts tracked daily), Agency Core $349 (250 prompts; white-label reports, client portals, Media Lists and Coverage Reports), Agency Pro $699 (600 prompts); Enterprise custom; pay-as-you-go credits at $1 each with a $15 minimum; Perplexity add-on from $29/mo; quarterly saves 10%, yearly 20%; free trial",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.spyglasses.io/blog"
      },
      {
        "kind": "docs",
        "url": "https://www.spyglasses.io/docs"
      }
    ],
    "updated_at": "2026-10-23",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "AI visibility"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Track it. Score it. Move it.\" An AI-visibility platform sold to PR firms, comms teams and marketing agencies. It runs daily prompts in ChatGPT, Gemini and Google AI Overviews (Claude and Perplexity as add-ons) and reports share of voice, citations and AI traffic, white-labeled on agency plans as web, PDF and PowerPoint reports. For PR it adds Media Lists (outlets scored for whether AI can read and cites them, with a Target, Pitched, Placed tracker), Coverage Reports (paste placement URLs and see which AI cites), author tracking of the journalists whose bylines AI cites, and the AI Placement Value and Quality Scores. A Citation Optimizer rewrites pages to be cited, and an MCP server lets Claude query the data. It has no journalist contact database and does not send pitches.",
    "source": {
      "name": "spyglasses.io",
      "url": "https://www.spyglasses.io/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-spyglasses",
      "section": "companies",
      "name": "Spyglasses",
      "site": "https://www.spyglasses.io/",
      "category": "AI visibility",
      "what": "\"Track it. Score it. Move it.\" An AI-visibility platform sold to PR firms, comms teams and marketing agencies. It runs daily prompts in ChatGPT, Gemini and Google AI Overviews (Claude and Perplexity as add-ons) and reports share of voice, citations and AI traffic, white-labeled on agency plans as web, PDF and PowerPoint reports. For PR it adds Media Lists (outlets scored for whether AI can read and cites them, with a Target, Pitched, Placed tracker), Coverage Reports (paste placement URLs and see which AI cites), author tracking of the journalists whose bylines AI cites, and the AI Placement Value and Quality Scores. A Citation Optimizer rewrites pages to be cited, and an MCP server lets Claude query the data. It has no journalist contact database and does not send pitches.",
      "what_source": {
        "name": "spyglasses.io",
        "url": "https://www.spyglasses.io/"
      },
      "price": "per month in USD: Brand $79 (50 prompts tracked daily), Agency Core $349 (250 prompts; white-label reports, client portals, Media Lists and Coverage Reports), Agency Pro $699 (600 prompts); Enterprise custom; pay-as-you-go credits at $1 each with a $15 minimum; Perplexity add-on from $29/mo; quarterly saves 10%, yearly 20%; free trial",
      "price_published": true,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Discover",
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (no funding, revenue or customer count disclosed; parent Orchestra AI, Inc. (Cranberry Township, PA); 30+ active installs of its WordPress plugin (wordpress.org plugin directory))",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "spyglasses.io",
          "url": "https://www.spyglasses.io/"
        }
      ],
      "more_sources": 11,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-spyglasses",
      "section": "companies",
      "name": "Spyglasses",
      "site": "https://www.spyglasses.io/",
      "category": "Built for AI answers",
      "what": "AI-visibility tracking, citation intelligence and optimization for PR firms, comms teams and agencies, with Media Lists, Coverage Reports and placement scores for earned media.",
      "what_source": {
        "name": "spyglasses.io",
        "url": "https://www.spyglasses.io/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources",
          "Content",
          "Technical",
          "AI commerce",
          "Prompt research (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "spyglasses.io",
          "url": "https://www.spyglasses.io/"
        },
        {
          "name": "spyglasses.io",
          "url": "https://www.spyglasses.io/en/citation-intelligence"
        },
        {
          "name": "spyglasses.io",
          "url": "https://www.spyglasses.io/en/citation-optimizer"
        },
        {
          "name": "spyglasses.io",
          "url": "https://www.spyglasses.io/en/ai-traffic-analytics"
        },
        {
          "name": "spyglasses.io",
          "url": "https://spyglasses.io"
        },
        {
          "name": "spyglasses.io",
          "url": "https://spyglasses.io/product-tracking"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": []
}